Many people struggle with the ROI of social media. How do you determine what to invest and what to expect? Find out how to track the metrics of social media, set expectations, and make goals to make sure social media is the right investment for your company.
3. About me
• Social Media Coach, Strategist and Speaker
• Co-author of Facebook Marketing All-in-One for Dummies
• Community Manager for Social Media Examiner for 2 years
• Grandma Mary
6. Tracking Sales
• Have a coupon code that you use just on one social
platform.
• Send traffic from social sites to one web signup page and
watch the optins to your offer.
• Have a different e-mail list for people who sign up to your
freebie offer from social sites.
• Ask people when they make a purchase how they found
you.
• Have Google Analytics track your traffic from entry to
purchase.
13. Offer Freebies and Let E-mail Do Your
Selling
• Drive social traffic to your e-mail optin
– Free giveaway
– Newsletter Signup
– Coupon
– Contest
– Webinar
• Social will change – Email is yours!
41. Setting Yourself up for Success
• Keep your Goals in front of you
• Chunk it down
• Schedule your activity
• Track your progress
• Be kind to yourself
• Have fun!
42. Thank you! Connect with me
www.AndreaVahl.com
www.facebook.com/andreavahl
www.fb.com/GrandmaMaryShow
Download my free Quick Start
Guide to Social Media
One-on-One Consulting