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www.AndreaVahl.comwww.facebook.com/AndreaVahl
About me•   Social Media Coach, Strategist and Speaker•   Co-author of Facebook Marketing All-in-One for Dummies•   Commun...
Agenda• The differences between your profile, your Page, your  Groups• How to set up your Facebook Page the right way to g...
:the numbers•   1 Billion Monthly Active Users•   584 Million Daily Active Users•   604 Million Monthly Mobile Users•   Yo...
The Pyramid    Buy  Engage      Know, Like, TrustLike/Follow
Use ALL areas of Facebook• Facebook Page• Facebook Personal Profile  – Can Friend or open Subscribe/Follow button• Faceboo...
Facebook Personal Profile• People may still only want to connect with  YOU• Best chance of being seen in News Feed• Don’t ...
Concerns over Privacy
Facebook Groups• Natural groups  – Networking  – Niche  – Brainstrorming• Local groups  – Networking  – Neighborhoods• Pri...
Facebook Pages• Page and Profile are  very separate• Page benefits:  – Advertise  – Contests  – One way for Fans
Setting Your Page Up Right• Engaging Profile pic 180 x 180 px• Well-designed cover photo  –   No contact info (web, addres...
Pitfalls•   Do Not create Business Only Page•   Do add your website into the About field•   Do Not “buy Likes”•   Do Post ...
Getting Your First 100 Likes•   Use your warm market•   Invite friends•   E-mail customers•   Promote to Groups
Visibility: Participate as your Page•   Target complementary Pages•   Comment on posts as your Page•   Watch Local Pages• ...
Like the Pages as Your Page
Page Home Feed
Comment on Posts
Share Great Content
Be a Resource of Great Content•   News sites – Huffpost, NYT, WSJ•   Aggregators – Alltop, PopURLS, SmartBrief•   Social s...
Editorial Calendar
Schedule your Posts
Convert to customers• Keep sharing valuable  information• Get e-mail optin• Use testimonials• Run special offers
Social Media + E-mail = Sales• Person has to see an offer between  5-9 times• Organized campaign• Reinforced multiple ways...
Facebook Best Practices• Post Every Day• Ask questions• Mix up posts  – Photos, videos, fun• Custom Tab with e-mail opt-in...
Need More? Introducing….A Facebook course designed with the beginner in mind.
Finally get the Facebook Marketing             help you need!• All online and self-paced• 5 Modules with videos  and downl...
Modules• Understanding Facebook• Creating a Killer Facebook Page• Growing Your Page• Adding to Your Page and Promoting You...
•   Only $77 until March 8th! Then $97•   30-day Guarantee•   http://FB-Onramp.com•   Hope to see you there!
Facebook On Ramp - The Beginner's Guide to Facebook Marketing
Facebook On Ramp - The Beginner's Guide to Facebook Marketing
Facebook On Ramp - The Beginner's Guide to Facebook Marketing
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Facebook On Ramp - The Beginner's Guide to Facebook Marketing

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Find out about my new program at http://FB-Onramp.com
In this free class we cover:
The differences between your profile, your Page, your Groups and how to leverage all three for your business
How to set up your Facebook Page the right way to get results.
How to grow your Page with targeted Facebook Fans that will spread the word about your business

How to find the best content to post that will get more shares, likes and comments
How to set up your editorial and activity calendar to streamline your efforts so you spend less time on Facebook while maximizing your results

Published in: Business

Facebook On Ramp - The Beginner's Guide to Facebook Marketing

  1. 1. www.AndreaVahl.comwww.facebook.com/AndreaVahl
  2. 2. About me• Social Media Coach, Strategist and Speaker• Co-author of Facebook Marketing All-in-One for Dummies• Community Manager for Social Media Examiner• Grandma Mary
  3. 3. Agenda• The differences between your profile, your Page, your Groups• How to set up your Facebook Page the right way to get results.• How to grow your Page with targeted Facebook Fans• How to find the best content to post that will get more shares, likes and comments• How to set up your editorial calendar
  4. 4. :the numbers• 1 Billion Monthly Active Users• 584 Million Daily Active Users• 604 Million Monthly Mobile Users• Your customers ARE there
  5. 5. The Pyramid Buy Engage Know, Like, TrustLike/Follow
  6. 6. Use ALL areas of Facebook• Facebook Page• Facebook Personal Profile – Can Friend or open Subscribe/Follow button• Facebook Groups – Natural groups – Local groups – Private groups as a “forum”
  7. 7. Facebook Personal Profile• People may still only want to connect with YOU• Best chance of being seen in News Feed• Don’t have to friend everyone – Open Subscribe/Follow Button – http://www.facebook.com/about/follow
  8. 8. Concerns over Privacy
  9. 9. Facebook Groups• Natural groups – Networking – Niche – Brainstrorming• Local groups – Networking – Neighborhoods• Private groups as a “forum” – Inner circle
  10. 10. Facebook Pages• Page and Profile are very separate• Page benefits: – Advertise – Contests – One way for Fans
  11. 11. Setting Your Page Up Right• Engaging Profile pic 180 x 180 px• Well-designed cover photo – No contact info (web, address, phone) – No call to action (Like us, click this tab) – No price info (40% off) – Max 20% text• Keyword rich About Page
  12. 12. Pitfalls• Do Not create Business Only Page• Do add your website into the About field• Do Not “buy Likes”• Do Post at least once a day• Do have measurable goals
  13. 13. Getting Your First 100 Likes• Use your warm market• Invite friends• E-mail customers• Promote to Groups
  14. 14. Visibility: Participate as your Page• Target complementary Pages• Comment on posts as your Page• Watch Local Pages• 5-10 minutes/week
  15. 15. Like the Pages as Your Page
  16. 16. Page Home Feed
  17. 17. Comment on Posts
  18. 18. Share Great Content
  19. 19. Be a Resource of Great Content• News sites – Huffpost, NYT, WSJ• Aggregators – Alltop, PopURLS, SmartBrief• Social sites – LinkedIn Today, Twitter Search• Blogs and Web – Google Reader, Google Alerts
  20. 20. Editorial Calendar
  21. 21. Schedule your Posts
  22. 22. Convert to customers• Keep sharing valuable information• Get e-mail optin• Use testimonials• Run special offers
  23. 23. Social Media + E-mail = Sales• Person has to see an offer between 5-9 times• Organized campaign• Reinforced multiple ways• REMEMBER: Sell after value has been given
  24. 24. Facebook Best Practices• Post Every Day• Ask questions• Mix up posts – Photos, videos, fun• Custom Tab with e-mail opt-in if possible• Don’t be BORING
  25. 25. Need More? Introducing….A Facebook course designed with the beginner in mind.
  26. 26. Finally get the Facebook Marketing help you need!• All online and self-paced• 5 Modules with videos and downloads• Bonuses• Private Facebook Group
  27. 27. Modules• Understanding Facebook• Creating a Killer Facebook Page• Growing Your Page• Adding to Your Page and Promoting Your Business• Advertising Basics
  28. 28. • Only $77 until March 8th! Then $97• 30-day Guarantee• http://FB-Onramp.com• Hope to see you there!

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