SEO & PPC: a workshop on web visibility

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A workshop organized for Proz.com's first International Conference in Europe (21-22 May 2011)

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SEO & PPC: a workshop on web visibility

  1. 1. SEO & PPC A workshop on web visibility by Andrea Spila
  2. 2. It’s all about being here… PPC SEO
  3. 3. SEO is
  4. 4. SEO is slow
  5. 5. SEO is slow inexpensive
  6. 6. SEO is slow inexpensive time-consuming
  7. 7. PPC PPC is
  8. 8. PPC PPC is fast
  9. 9. PPC PPC is fast expensive
  10. 10. PPC PPC is fast expensive immediate
  11. 11. SEO & PPC
  12. 12. Keyword Research SEO & PPC
  13. 13. SEO
  14. 14. On page SEO
  15. 15. Off page SEO
  16. 16. On page SEO
  17. 17. On page SEO 
  18. 18. On page SEO  
  19. 19. On page SEO   
  20. 20. On page SEO    
  21. 21. On page SEO     
  22. 22. On page SEO      
  23. 23. On page SEO 
  24. 24. Off page SEO
  25. 25. Link-worthy Content <ul><li>Blog posts </li></ul><ul><li>Articles, white papers, case studies </li></ul><ul><li>Link libraries </li></ul><ul><li>Reviews </li></ul><ul><li>Syndicated content (RSS) </li></ul><ul><li>User-generated content </li></ul>
  26. 26. Link Juice
  27. 27. Let’s check your content!
  28. 28. PPC
  29. 29. Keyword Tool Ads   PPC
  30. 30. Landing page     PPC
  31. 31. AdWords Keyword Tool 
  32. 32. My first AdWords campaign!
  33. 33. Takeaways 2
  34. 34. Keywords are keys to success
  35. 35. Content is king!
  36. 36. Content is queen !
  37. 37. Credits <ul><li>Cross Country Racing http://www.flickr.com/photos/66176388@N00/2355341780/ </li></ul><ul><li>Jaguar Mark 2 http://www.flickr.com/photos/ejcallow/4952282402/ </li></ul><ul><li>Lighthouse at Pigeon Point before the fog </li></ul><ul><li>http://www.flickr.com/photos/mustafeez27/4020930427 </li></ul><ul><li>Telescope http://www.flickr.com/photos/ryanwick/3461850112/ </li></ul><ul><li>Leaf with dew http://www.flickr.com/photos/himenohogosha/4291798759/ </li></ul><ul><li>Seeing My World Through a Keyhole http://www.flickr.com/photos/katerha/4592429363/ </li></ul><ul><li>Crowned Princess http://www.flickr.com/photos/vincealongi/249920782 </li></ul>
  38. 38. Thank you for your attention! andrea. spila @gmail.com

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