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Tech Chill Baltics 2013


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Published in: Technology
  • Great logic Andreas. The notion that more and more things become infrastructure, i.e. commodity and the value migrates higher up in the stack has struck me many times and this is the most coherent description of that change I have seen.
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Tech Chill Baltics 2013

  1. 1. Starting companies:Looking back and to the future Andreas Ehn <> @ehnTech Chill Baltics | Riga, Latvia | February 12, 2013
  2. 2. Overarching trends that vastly simplify starting a company• 1999, 2006, 2011, 2015• The central theme is that commonalities are identified and factored out • ab+ac = a(b+c) • Same thing with code • And services, and infrastructure • Commoditization
  3. 3. 1999
  4. 4. 2006
  5. 5. 2011
  6. 6. 2011
  7. 7. 2015• Platforms getting more sophisticated, rising through the abstraction layers• What other pieces of infrastructure that we build ourselves now will move to the platforms?
  8. 8. Examples• Login and user management• CRM, retention, notifications• Social channels• Other growth mechanics• Deployment and operations
  9. 9. Thank you! Andreas Ehn <> @ehnCheck out or get the app!