Ecosystems and Digital Business Models

SlashData
SlashDataResearch Director at SlashData
Ecosystems and Digital Business Models 
Telenor Digital Winners © VisionMobile.com. October 2014
VisionMobile | the analysts of the developer economy 
We#help#companies#understand#developers#and#create#winning#ecosystems# 
survey trends across  
10,000+ app developers 
largest ever developer survey 
clients 
trusted by the top names in tech 
target the right 
developer segments 
unique segmentation methodology 
measure and improve your 
ecosystem performance 
track technology usage and 
awareness across 100,000s of apps
Andreas Constantinou 
CEO  Founder, VisionMobile 
Adjunct Professor, Lund University 
@andreascon 
© 2014 VisionMobile 
3
Digital Ecosystems and Co-creation Networks 
© 2014 VisionMobile
Ecosystem business models are behind most startups 
Top-10 companies most referenced by Angelist startups in their 1-line pitch. 
These account for 46% of all startup references on Angelist (2013) 
© 2014 VisionMobile
Apple GDP: The iOS ecosystem has grown to $180B  
Apple captured most of this revenue in 2013 
© 2014 VisionMobile 
iOS platform 
content owners 
(music, books, 
magazines, movies 
content licensing 
revenues 
device sales 
content revenue share 
accessories revenue share 
devices 
App Store 
content platform 
direct revenues, 
user engagement 
premium 
mobile computing 
experience 
access to market 
revenues from 
sales of premium 
devices 
accessory 
manufacturers 
accessories, revenue 
share 
6 
how value is captured 
mobile app 
developers 
Source: VisionMobile analysis 
Figures for 2013 
content 
apps and games 
App Store 
$138B 
iOS device 
revenue 
$27B 
app revenue, ads 
revenue and 
contract sales 
$9B 
content license 
revenue 
$7B 
accessory sales
Android GDP: an ecosystem valued at $260B 
Enormous defensive value for Google’s core business, but little direct value capture 
Handset OEMs 
mobile app 
developers 
technology and services 
© 2014 VisionMobile 
user engagement apps 
and direct revenues 
Play Store compatibility 
certification 
Android platform 
eyeballs 
insights 
technology 
services, free content 
governance 
app store 
7 
how value is captured 
handsets 
mass-market 
mobile computing 
experience 
eyeballs 
$210B 
handset sales 
$6B 
est. revenue from ads 
on Android devices 
$26B 
app revenue, ads 
revenue and 
contract sales 
Source: VisionMobile analysis 
Figures for 2013
How did Apple, Google build ecosystem empires? 
What can history teach us? 
8 © 2014 VisionMobile
Apple, Google emerged out of the ashes of 20+ dead platforms. 
Only the first-mover app ecosystems survived 
= dead end 
© 2014 VisionMobile 
9 
2000 2001 2002 app ecosystems software platforms 
Android 
iOS 
Azingo 
Access ALP 
OpenWave MIDAS 
A la Mobile 
2007 2008 2009 2010 2011 2012 2013 
Comneon Apoxi 
Danger OS 
e-SIM Intrinsyc OS 
IXI Mobile Mizi Prizm 
S40 
Motorola L-J 
Nokia GEOS 
OpenMoko 
Palm 5/6 
Sasken Aria 
SavaJe OS 
SKY-MAP 
TTPCom Ajar 
MeeGo 
Tizen 
Firefox OS 
Windows 
Phone 
Blackberry 
Maemo 
Bada 
Jolla 
first two platforms 
with an app store 
Ubuntu 
bubble size = apps available 
Only the first-mover, 
app ecosystems survived
© 2014 VisionMobile 
10 
Apple / Google built ecosystems, not just platforms 
ecosystem platform technology=
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
Ecosystems and Digital Business Models
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Ecosystems and Digital Business Models

  • 1. Ecosystems and Digital Business Models Telenor Digital Winners © VisionMobile.com. October 2014
  • 2. VisionMobile | the analysts of the developer economy We#help#companies#understand#developers#and#create#winning#ecosystems# survey trends across 10,000+ app developers largest ever developer survey clients trusted by the top names in tech target the right developer segments unique segmentation methodology measure and improve your ecosystem performance track technology usage and awareness across 100,000s of apps
  • 3. Andreas Constantinou CEO Founder, VisionMobile Adjunct Professor, Lund University @andreascon © 2014 VisionMobile 3
  • 4. Digital Ecosystems and Co-creation Networks © 2014 VisionMobile
  • 5. Ecosystem business models are behind most startups Top-10 companies most referenced by Angelist startups in their 1-line pitch. These account for 46% of all startup references on Angelist (2013) © 2014 VisionMobile
  • 6. Apple GDP: The iOS ecosystem has grown to $180B Apple captured most of this revenue in 2013 © 2014 VisionMobile iOS platform content owners (music, books, magazines, movies content licensing revenues device sales content revenue share accessories revenue share devices App Store content platform direct revenues, user engagement premium mobile computing experience access to market revenues from sales of premium devices accessory manufacturers accessories, revenue share 6 how value is captured mobile app developers Source: VisionMobile analysis Figures for 2013 content apps and games App Store $138B iOS device revenue $27B app revenue, ads revenue and contract sales $9B content license revenue $7B accessory sales
  • 7. Android GDP: an ecosystem valued at $260B Enormous defensive value for Google’s core business, but little direct value capture Handset OEMs mobile app developers technology and services © 2014 VisionMobile user engagement apps and direct revenues Play Store compatibility certification Android platform eyeballs insights technology services, free content governance app store 7 how value is captured handsets mass-market mobile computing experience eyeballs $210B handset sales $6B est. revenue from ads on Android devices $26B app revenue, ads revenue and contract sales Source: VisionMobile analysis Figures for 2013
  • 8. How did Apple, Google build ecosystem empires? What can history teach us? 8 © 2014 VisionMobile
  • 9. Apple, Google emerged out of the ashes of 20+ dead platforms. Only the first-mover app ecosystems survived = dead end © 2014 VisionMobile 9 2000 2001 2002 app ecosystems software platforms Android iOS Azingo Access ALP OpenWave MIDAS A la Mobile 2007 2008 2009 2010 2011 2012 2013 Comneon Apoxi Danger OS e-SIM Intrinsyc OS IXI Mobile Mizi Prizm S40 Motorola L-J Nokia GEOS OpenMoko Palm 5/6 Sasken Aria SavaJe OS SKY-MAP TTPCom Ajar MeeGo Tizen Firefox OS Windows Phone Blackberry Maemo Bada Jolla first two platforms with an app store Ubuntu bubble size = apps available Only the first-mover, app ecosystems survived
  • 10. © 2014 VisionMobile 10 Apple / Google built ecosystems, not just platforms ecosystem platform technology=