Ecosystems and Digital Business Models
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Some of the key headings of this presentation: Ecosystem business models are behind most startups Apple GDP: The iOS ecosystem has grown to $180B Android GDP: an ecosystem valued at $260B How did Apple, Google build ecosystem empires? What can history teach us? Apple, Google emerged out of the ashes of 20+ dead platforms. - Apple / Google built ecosystems, not just platforms - iOS, Android built app ecosystems with superior economics To compete, challengers have to achieve the impossible...
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Ecosystems and Digital Business Models
- 1. Ecosystems and Digital Business Models Telenor Digital Winners © VisionMobile.com. October 2014
- 2. VisionMobile | the analysts of the developer economy We#help#companies#understand#developers#and#create#winning#ecosystems# survey trends across 10,000+ app developers largest ever developer survey clients trusted by the top names in tech target the right developer segments unique segmentation methodology measure and improve your ecosystem performance track technology usage and awareness across 100,000s of apps
- 3. Andreas Constantinou CEO Founder, VisionMobile Adjunct Professor, Lund University @andreascon © 2014 VisionMobile 3
- 4. Digital Ecosystems and Co-creation Networks © 2014 VisionMobile
- 5. Ecosystem business models are behind most startups Top-10 companies most referenced by Angelist startups in their 1-line pitch. These account for 46% of all startup references on Angelist (2013) © 2014 VisionMobile
- 6. Apple GDP: The iOS ecosystem has grown to $180B Apple captured most of this revenue in 2013 © 2014 VisionMobile iOS platform content owners (music, books, magazines, movies content licensing revenues device sales content revenue share accessories revenue share devices App Store content platform direct revenues, user engagement premium mobile computing experience access to market revenues from sales of premium devices accessory manufacturers accessories, revenue share 6 how value is captured mobile app developers Source: VisionMobile analysis Figures for 2013 content apps and games App Store $138B iOS device revenue $27B app revenue, ads revenue and contract sales $9B content license revenue $7B accessory sales
- 7. Android GDP: an ecosystem valued at $260B Enormous defensive value for Google’s core business, but little direct value capture Handset OEMs mobile app developers technology and services © 2014 VisionMobile user engagement apps and direct revenues Play Store compatibility certification Android platform eyeballs insights technology services, free content governance app store 7 how value is captured handsets mass-market mobile computing experience eyeballs $210B handset sales $6B est. revenue from ads on Android devices $26B app revenue, ads revenue and contract sales Source: VisionMobile analysis Figures for 2013
- 8. How did Apple, Google build ecosystem empires? What can history teach us? 8 © 2014 VisionMobile
- 9. Apple, Google emerged out of the ashes of 20+ dead platforms. Only the first-mover app ecosystems survived = dead end © 2014 VisionMobile 9 2000 2001 2002 app ecosystems software platforms Android iOS Azingo Access ALP OpenWave MIDAS A la Mobile 2007 2008 2009 2010 2011 2012 2013 Comneon Apoxi Danger OS e-SIM Intrinsyc OS IXI Mobile Mizi Prizm S40 Motorola L-J Nokia GEOS OpenMoko Palm 5/6 Sasken Aria SavaJe OS SKY-MAP TTPCom Ajar MeeGo Tizen Firefox OS Windows Phone Blackberry Maemo Bada Jolla first two platforms with an app store Ubuntu bubble size = apps available Only the first-mover, app ecosystems survived
- 10. © 2014 VisionMobile 10 Apple / Google built ecosystems, not just platforms ecosystem platform technology=