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DEVELOPER ECONOMICS Q3 2013:
THE STATE OF THE DEVELOPER NATION
Mobicamp 2013
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ARE YOU TWEETING THIS?
SAY HELLO TO @ANDREASCON
FROM @VISIONMOBILE
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VisionMobile | THE LEADING APP economy analysts
Developer Economics
Mobile Business Models
Market Sonar
The biggest, most global mobile
developer research platform
Mobile business models and strategy for
managing disruption and reinventing
your business
Uncover hidden trends of app demand
for platform owners and app makers
Tier-1 clients
Digital ecosystem experts
Media coverage
trusted by the top brand names in
mobile
Thought leaders in the economics of
ecosystems and telecoms in the
software era
Global media reach
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6,000+
Mobile app developers
Biggest APP developer research
to date
www.DeveloperEconomics.com
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The OS wars are over
Android and iOS are the vast majority of smartphones sold and platforms used
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What’s wrong with this picture?
Who will win, HTML5 or native?
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The new frontier for HTML5 mobile is beyond the browser
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Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted in April – May 2013 | n = 2275

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beyond the browser, HTML5 can achieve a better balance
Performance
Mobile browser
Web wrapper
(hybrid app)
Web-to-native converter
Native JavaScript API
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Source: VisionMobile
Reach
API depth

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BEYOND THE BROWSER, HTML5 mobile can “reach” more apps
% of apps in Google Play US store that can be implemented with each HTML5 route to market, that utilise
APIs available through that HTML5 route to market alone.
% of Android apps in Google Play US store
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PR
CR
LCWD
Standardization Status
MOBILE Browser EVOLUTION STILL HAMPERS HTML5 APPS
◦Geolocation
◦Vibration
◦Battery
◦Compass
◦Network
WD
ED
◦Microphone
◦Camera
◦Notifications
◦SMS
◦Calendar
◦Telephony
◦Contacts
None
◦Motion
◦NFC ◦WiFi
◦Power management
◦Audio Settings
◦Bluetooth
0
1
! ED: Early Draft
! WD: Working Draft
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◦Filesystem
Source: VisionMobile
Number of adopting browsers
2
3
4
! LCWD: Last Candidate
Working Draft
5
6
7
! CR: Candidate Release
! PR: Production Release

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What stops developers from using HTML5?
Marketing
Education
Tools
APIs
Performance
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Source: Developer Economics Q3 2013

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HTML5 mobile: Myth vs reality
Myth
Reality
Performance is slow
• It is not about performance, it is about tools and the ability to
measure performance and improve.
• Technology gets better (asm.js), but browser vendors choose to
ignore it. Better performance depends on browser politics.
Lack of APIs
• 37% of Android apps could be implemented using HTML5 via the
Mobile browser, 49% via Phonegap, 63% via Appcelerator and 98%
via Firefox OS.
• The APIs that would make the biggest difference in app addressable
market are not even on the browser roadmap.
Ease of development
• Instrumentation tools, especially debugging and memory profiling
are sorely missing.
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THE FUTURE OF HTML5 is beyond the browser
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Source: Visionmobile, Developer Economics 2013 Q3 | Survey conducted in April – May 2013 | n = 2275

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Is Android catching up with iOS?
On average, the gap is closing
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THE GLOBAL APP ECONOMY 2013
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THE GLOBAL APP ECONOMY 2013
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JOBS IN THE EU28 APP ECONOMY
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Copyright VisionMobile 2013

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The app trade routes
And why most developers are missing out
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Beneath the app economy
The SDK economy as the supporting infrastructure
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1,000:1 apps:tools
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The future of developers
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Developers at the centre of attention
100s of dev tools makers
telecom overlays
Developer mindshare leaders
chipset makers
competing platforms
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telco API
handset makers
Copyright VisionMobile 2013

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WHO ARE DEVELOPERS?
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WHAT DRIVES DEVELOPERS?
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Copyright VisionMobile 2013

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THE FUTURE OF DEVELOPERS IS BEYOND THE APP ECONOMY
EXPERIMENTERS
2012
INVESTORS
RESELLERS
2011
2013
INNOVATORS
2009
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BIZ MODEL EXTENDERS
2014
Copyright VisionMobile 2013

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Want More? Get IT Now!
Developer Economics .com
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Copyright VisionMobile 2013

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Thanks for listening..
Knowledge. Passion. Innovation.
Now let’s talk!
@andreascon
andreas@visionmobile.com
Updated: 12 November 2010
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Copyright VisionMobile 2011