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Company profile

  1. 1. The Agency for the interactive age © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  2. 2. Company Profile 2011 © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  3. 3. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Born here, April 2005 Ca’ Tron, Treviso (Italy)martedì 11 ottobre 11
  4. 4. A company made in H-Farm The next generation incubator © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  5. 5. Now part of GroupM EWA Bespoke Communications © H-art 2011 | All Rights Reserved | H-art is a GroupM Company A World Leader in Marketing & Communicationsmartedì 11 ottobre 11
  6. 6. H-art is Key Facts: Sample Clients: Founded: April 2005 Alessi Revenues (2011): €10.5 M Barilla Personnel Count: 100 Beiersdorf Treviso, Milano, Firenze, Roma Condé Nast an interactive (Italy) Dainese Web site: www.h-art.com Diesel Ikea Capabilities: Illycaffè Strategy & Planning Mediaset Mondadori marketing Digital Marketing Communication Nike Interaction Design Pirelli Motion Graphics Regione Toscana Digital Studio Telecom Italia Sound Design TIM and technology Web development The North Face Mobile development Versace Social Media Wind company © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  7. 7. Some Numbers 2010 REVENUES 8M€ (+44%) - PBT: 1.1M€ (+46%) 2011 REVENUES 11M€ - PBT: 2M€ Office: Treviso, Firenze, Milano, and now also in Rome 74 Headcounts + 30 freelance 60 Clients managed by 7 Client Focused Verticals (Client Director, Strategic Planner, Art Director) © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  8. 8. martedì 11 ottobre 11 100 PEOPLE TREVISO, MILAN, FLORENCE, ROME ...NOT ALL LIKE HIM
  9. 9. martedì 11 ottobre 11 MATURE PEOPLE
  10. 10. martedì 11 ottobre 11 SERIOUS
  11. 11. martedì 11 ottobre 11 CREATIVE...
  12. 12. martedì 11 ottobre 11 TEAMWORKY
  13. 13. martedì 11 ottobre 11 STRONG LEADERS
  14. 14. H-art beliefs © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  15. 15. Digital experiences are crucial to consumers perception and opinion about a brand. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  16. 16. Digital brand experiences happen within brands’ properties but much more out of them. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  17. 17. Digital brand experiences can drive sales, can make people feel indifferent or can even break brands. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  18. 18. The conversation is welcome but consumers need to be really engaged. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  19. 19. entertainment stories emotions rewards deals useful services opinions from users like them value © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  20. 20. Engaged consumers turn quickly to advocates. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  21. 21. Engagement, (Purchase) Recommendation. An instant process. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  22. 22. Social engagement make things relevant © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  23. 23. Engagement create leads & customers. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  24. 24. THE ENGAGEMENT CURVE © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  25. 25. TODAY BRANDS NEED A CONTINUOUS MULTITOUCHPOINT ENGAGEMENT PLATFORM © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  26. 26. Brand Properties Owned Media Websites Mobile Applications Emerging Media Properties Social Networks Earned Mediamartedì 11 ottobre 11
  27. 27. Brand Properties Owned Media Like Button Activity Feed The Like button lets users share pages from The Activity Feed plugin shows users what their your site back to their Facebook profile with friends are doing on your site through likes and The Bridge one click. comments. Social Plugins Recommendations Like Box Engaging social experiences to your users The Recommendations plugin gives users The Like box enables users to like your personalized suggestions for pages on your Facebook Page and view its stream directly site they might like. from your website. Login with Faces Facepile The Login with Faces plugin shows profile The Facepile plugin shows profile pictures of pictures of the users friends who have the users friends who have already signed up already signed up for your site in addition to for your site. a login button. Live Stream Comments The Live Stream plugin lets your users share The Comments plugin lets users comment activity and comments in real-time as they on any piece of content on your site. interact during a live event. Social Networks Earned Mediamartedì 11 ottobre 11
  28. 28. How to leverage digital channels such as the web, mobile devices, in-store technologies, and other emerging media to engage people? How to connect brand properties with the conversation sphere? H-art obsession is answering this question with simple, creative & innovative solutions. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  29. 29. H-art is about measurable engagement © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  30. 30. H-art is about finding new, awesome, effective ways to connect brands with consumers continuously © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  31. 31. This is why H-art needs to follow the consumer trends and advise brands on where/how they should try to stimulate the engagement, designing customised projects © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  32. 32. +strategy +marketing +design +technology all in 1 place, the 1. © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  33. 33. H-art offerings © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  34. 34. CONSUMER BRAND CREATIVE INSIGHTS & IDEA IDEA ANALYSIS Business Objectives Project Goals Customer analysis & targeting Competitive analysis Digital Business Structures Digital Activation Strategy STRATEGY GROUPM/GROUPM INTEGRATION IS A REAL ASSET ON THIS RESPECT © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  35. 35. Corporate Websites Web Platforms E-commerce platforms Intranets Web Mobile Other platforms Information Design User Experience Design iPhone Vertical Apps iPad Vertical Apps Android OS Vertical PRODUCTION Apps HTML5 Mobile Websites & Apps © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  36. 36. Social Media Strategy Brand Assessment Social Media Monitoring Influencer Outreach Facebook Fan Page Mgmt Facebook Applications Social Media SEO SEM/Media Facebook Sweepstakes Twitter channel Mgmt Twitter Bots Location Based Mktg Applications MARKETING Search Engine Optimization Search Engine Marketing Media Buying & Planning (via GroupM) © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  37. 37. Custom Formats Display Rich Media Creative concept Production Rich Media Custom Formats DIGITAL MEDIA © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  38. 38. Critical Asset: Full in-house creative process connecting Strategic, Creative, IXD and Tech people © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  39. 39. Listening to clients needs deeply Storming our brains into lateral thoughts Studying what customers think, say and do in their life Analysing how customers interact with any digital interfaces Defining which is the best tech solution to bring the creative conce Ranking actionable roadmap that can drive the project process we t ink Discovering h-earting ideas to drive a design and strategic concep Defining kpis for each action weve plannedmartedì 11 ottobre 11
  40. 40. martedì 11 ottobre 11
  41. 41. Designing user workflow and information architecture Sketching Prototyping Designing user interface framework we s ape Defining visual styleguide Writing system requirements Pointing out development mandatoriesmartedì 11 ottobre 11
  42. 42. martedì 11 ottobre 11
  43. 43. Joining client in development and IT infrastructure development Infrastructure setup (testing & production) Developing creative concept into a concrete client & server side de Integration with 3rd-party systems we ands Testing, testing, testingmartedì 11 ottobre 11
  44. 44. martedì 11 ottobre 11
  45. 45. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Researchmartedì 11 ottobre 11
  46. 46. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Content Productionmartedì 11 ottobre 11
  47. 47. © H-art 2011 | All Rights Reserved | H-art is a GroupM Company Sound designmartedì 11 ottobre 11
  48. 48. Storytellingmartedì 11 ottobre 11
  49. 49. Creative environmentmartedì 11 ottobre 11
  50. 50. Critical Asset: Social Media Room © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  51. 51. Practices, Methodology, Toolsmartedì 11 ottobre 11
  52. 52. Critical Asset: Mobile Team © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  53. 53. Skilled Mobile developersmartedì 11 ottobre 11
  54. 54. H-art portfolio A selection of Works © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  55. 55. Client: Diesel Project: Corporate website URL: http://www.diesel.com/martedì 11 ottobre 11
  56. 56. martedì 11 ottobre 11
  57. 57. Client: Diesel Project: iPad Application Diesel SWF Arcade on iTunesmartedì 11 ottobre 11
  58. 58. Diesel SFW Arcade GOAL Create a new way to show users the new Diesel’s collection in a very “diesel way” STRATEGY With this app users can explore the new collection and through two different vintage games: Intimate Panic and strip poker (linked to the online store). This app includes also a store locator. RESULTS 50.000 downloads DEVICES iPad © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  59. 59. Diesel SFW Arcade GOAL Create a new way to show users the new Diesel’s collection in a very “diesel way” STRATEGY With this app users can explore the new collection and through two different vintage games: Intimate Panic and strip poker (linked to the online store). This app includes also a store locator. RESULTS 50.000 downloads DEVICES iPad © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  60. 60. Diesel SFW Arcade © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  61. 61. Client: Versace Project: Corporate website URL: http://www.versace.com/martedì 11 ottobre 11
  62. 62. martedì 11 ottobre 11
  63. 63. martedì 11 ottobre 11
  64. 64. Client: illy Project: Global Websites design illyssimo Website ‘illy locator’ iPhone Application URL: http://www.illy.com/ http://www.illyusa.com/ http://www.illyissimo.com/ ‘illy locator’ available on iTunesmartedì 11 ottobre 11
  65. 65. martedì 11 ottobre 11
  66. 66. martedì 11 ottobre 11
  67. 67. illy locator GOAL To generate brand awareness and positioning Illy like a real coffee expert STRATEGY Give to all coffee lovers the possibility to find in an easy way the closest Illy bar and to discover the best way to get to it RESULTS 30.000 downloads DEVICES iPhone © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  68. 68. illy locator © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  69. 69. Client: Nike Project: Nike Football website Social Media presence management URL: http://www.nike.com/nikefootball/martedì 11 ottobre 11
  70. 70. martedì 11 ottobre 11
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  72. 72. Client: Nike Project: iPhone Application ‘Nike Goal’ available on iTunesmartedì 11 ottobre 11
  73. 73. Nike goal GOAL To give to Nike fan the possibility to follow live the matches and immediately get access to the player and the Nike boot that scored the goal. Create engagement for the target and increase brand awareness STRATEGY “Be on the moment” with the brand and became the easiest and coolest iPhone app to update Nike fan with the results of A-series TIM Italian Championship. To show Nike Athletes and link to product. Moreover with the new functionality “FORECAST” you can challenge your Facebook friends trying to guess the number of goals scored every week in the A- serie TIM RESULTS 200.000 downloads Awarded by Apple for Design in 2010 DEVICES iPhone © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  74. 74. Nike goal © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  75. 75. Client: Heineken Project: Italian Portal http://www.heineken.itmartedì 11 ottobre 11
  76. 76. martedì 11 ottobre 11
  77. 77. Client: Dainese Project: Corporate website & e-commerce platform URL: http://www.dainese.com/martedì 11 ottobre 11
  78. 78. martedì 11 ottobre 11
  79. 79. Client: Pirelli Project: iPhone App Pirelli Diablo Super Biker on iTunesmartedì 11 ottobre 11
  80. 80. Pirelli Diablo Super Biker GOAL To generate brand awareness and transform the performance heart of the brand and its products into a mobile app for bikes and speed lovers STRATEGY Diablo Super Biker app allows bikers to track lean angle and other important info of their ride. The app assists bikers both on track and on normal streets by providing many useful information that can be saved and shared RESULTS 20.000 downloads online since August 2011 DEVICES iPhone (soon on Android) © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  81. 81. Pirelli Diablo Super Biker © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  82. 82. Client: Moleskine Project: C2C Platform URL: http://artistmarketplace.moleskine.commartedì 11 ottobre 11
  83. 83. martedì 11 ottobre 11
  84. 84. Moleskine website + C2C commerce (Frontend and Backend) H-art collaboration with Moleskine brought to the design of a Marketplace where, for the first time, artists can customize their own Moleskine, share their talent and meet their brand lovers. The Artist Moleskine Marketplace is unique also because it gives artists the possibility to sell their creations online. A place to visit and look for inspiration as well as a place for sharing creativity with different artists and an opportunity to buy a unique product. H-art designed more than just an ecommerce platform, this is a real community run by creative people. Just a few simple steps and any artist can turn into a seller: simply connect your Paypal account, upload your images and their descriptions and you can start selling. © H-art 2011 | All Rights Reserved | H-art is a WPP Companymartedì 11 ottobre 11
  85. 85. Moleskine Moleskine fans on the other hand will have the possibility to choose from the large range of artist customized creations: carved collage, embroidered, linocut, painted and whatever else the artists come up with. When choosing a product fans can also be guided and inspired by the Facebook LIKE tags received by the product. Many ideas for all your special occasions, be it a trip, a present, a wedding or a holiday. Each sale is dealt with directly between the artist and the vendor so that brand lovers from all over the world are free to interact with each other. Trust Moleskine? You’ll love its Artist Marketplace © H-art 2011 | All Rights Reserved | H-art is a WPP Companymartedì 11 ottobre 11
  86. 86. Client: IKEA Project: Social Catalogue URL: http://www.socialcatalogue.ikea.it/martedì 11 ottobre 11
  87. 87. martedì 11 ottobre 11
  88. 88. Client: Condé Nast Project: iPhone Application ‘Glamour Persona Shopper’ available on iTunesmartedì 11 ottobre 11
  89. 89. Glamour personal shopper GOAL To create an innovative way to shop and generate engagement and brand awareness around Glamour and its readers STRATEGY This app is a guide to shop in Italy and offers shopping advice directly from Glamour’s fashion department. Users can also geo-locate most glam shops and add a description of them RESULTS 80.000 downloads DEVICES iPhone © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  90. 90. Glamour personal shopper GOAL To create an innovative way to shop and generate engagement and brand awareness around Glamour and its readers STRATEGY This app is a guide to shop in Italy and offers shopping advice directly from Glamour’s fashion department. Users can also geo-locate most glam shops and add a description of them RESULTS 80.000 downloads DEVICES iPhone © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  91. 91. Glamour personal shopper © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  92. 92. Client: KPN Project: iPad Application ‘KPN’ available on iTunesmartedì 11 ottobre 11
  93. 93. KPN iPad app GOAL Offer the KPN clients the possibility to see contents of tv’s channels everywhere with their tablet device STRATEGY With this app customers can enjoy their subscription everywhere:: they can also record programs, take a look to the EPG or browse the catalogue RESULTS 20.000 downloads in 1 week DEVICES iPad © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  94. 94. KPN iPad app GOAL Offer the KPN clients the possibility to see contents of tv’s channels everywhere with their tablet device STRATEGY With this app customers can enjoy their subscription everywhere:: they can also record programs, take a look to the EPG or browse the catalogue RESULTS 20.000 downloads in 1 week DEVICES iPad © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  95. 95. KPN iPad app © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  96. 96. Client: 2night Project: Physical Like Boxes ‘2night awards tour’martedì 11 ottobre 11
  97. 97. Likeboxes A digital touchpoint in å space © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  98. 98. hAd introducing © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  99. 99. hAd A fast and easy solution to connect OFF/ON 5 20 3 41 F F DE 7 DE 2BC 6NOO C MN M AB A 5KL 9 XY Z Z 1 JKL J WX W Y 4HII 8UV 041234567 V TU T GH G 7 RS 0 RS PQ PQ Users see an outdoor campaign Users ring the phone number Users get an SMS, containing a link where a phone number is displayed (it’s free) to a reach features HTML5 Website © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  100. 100. Input trigger Output Magazine www.h-art.it Tv Smartphone device 041234567 Radio Outdoor campaign 041234567 © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  101. 101. Try it now! Wanna know more about us? Ring now ............ (It’s Free!) © H-art 2011 | All Rights Reserved | H-art is a GroupM Companymartedì 11 ottobre 11
  102. 102. 3 REASONS WHY YOU WANT TO HAVE H-ART AS YOUR PARTNERmartedì 11 ottobre 11
  103. 103. WE COMPLETE AND EXTEND YOUR WORKmartedì 11 ottobre 11
  104. 104. WE CREATE ‘ENGAGEMENT’martedì 11 ottobre 11
  105. 105. NO MEDIA GROUP GLOBALLY HAS SOMETHING LIKE US INSIDEmartedì 11 ottobre 11
  106. 106. THANK YOU H-art Via Sile, 41 31056 - Ca’ Tron (Treviso) All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, mechanical, photocopying or otherwise, without written permission from the copyright owners. Every effort has been made to ensure the accuracy of the contents, but the publishers and copyright owners cannot accept liability in respect of errors or omissions. Readers will appreciate that the data are as up-to-date only to the extent that their availability, compilation and printed schedules will allow and are subject to change.martedì 11 ottobre 11

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