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Lo scenario del mobile in italia e il suo futuro

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#AWCS2014 Una presentazione sui numeri della crescita mobile per il 2014 e il futuro prossimo della mobilità.

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Lo scenario del mobile in italia e il suo futuro

  1. 1. Lo scenario del mobile in Italia e il suo futuro +Andrea Pernici @andreapernici { mi trovi anche sul SEO Blog gt} #AWCS2014 | it.adwords-community.com
  2. 2. Google Confidential and Proprietary Agenda EuropeanDigital Landscape–Gennaio/Febbraio 2014 1 2 Dati AudiwebNielsen –Novembre 2014 3 MOVR Scientiamobile–Luglio/Settembre 2014 4 StatCounter–Ottobre 2014 5 Spaghetti "Staz" GA –Dicembre 2014 6 Internet Advertising -Investimenti 7 Visione sullo scenario futuro
  3. 3. Qualchenumerosul2014 Da Gennaioa Dicembre
  4. 4. European Digital Landscape @wearesocialit EdizioneGennaio/Febbraio2014 http://www.slideshare.net/wearesocialsg/social-digital-mobile-in-europe
  5. 5. Non ci battequasi nessuno
  6. 6. In Italia ci sonopiùcontrattimobile chepersone 97MLN 61MLN
  7. 7. Il tempo spesoin media da mobile suinternet dagliitalianiognigiorno 2 ore 13 minuti
  8. 8. Utentimobile cheusanoisocial tramitel’applicazione 46%
  9. 9. Utentimobile checercanoinformazionilocali 92%
  10. 10. Utentimobile checercanoprodotti 84%
  11. 11. Utentimobile cheacquistanovia smartphone 30%
  12. 12. Mobile Overview Report Scientiamobile–Luglio/Settembre2014 http://data.wurfl.io/MOVR/pdf/2014_q3/MOVR_2014_q3.pdf
  13. 13. TIPI DI DISPOSITIVO feature phone/smartphone/tablet DIMENSIONE DEGLI SMARTPHONE PRODUTTORI DEI DISPOSITIVI tablet/smartphone DATI EUROPA tablet smartphone
  14. 14. BROWSER: POCA FRAMMENTAZIONE OS: GRANDE FRAMMENTAZIONE
  15. 15. DISPOSITIVI?
  16. 16. 10 x 2538 = 25380 DISPOSITIVI?
  17. 17. 10 x 2538 = 25380 DISPOSITIVI?
  18. 18. StatCounter Ottobre2014 http://gs.statcounter.com/
  19. 19. BROWSER: POCA FRAMMENTAZIONE ANCHE IN ITALIA
  20. 20. DATI STATCOUNTER Uso dei motori di ricerca Ottobre 2014 IL ROSSO È OVVIAMENTE BINGGOOGLE 97.09% MOBILE 94.02% DESKTOP
  21. 21. DATI STATCOUNTER Uso dei motori di ricerca Ottobre 2014 IL ROSSO È OVVIAMENTE BINGGOOGLE 97.09% MOBILE 94.02% DESKTOP Da console Google ha “solo” il 91%
  22. 22. DatiAudiwebNielsen 2014 @audiweb_it IAB Forum –Novembre2014 http://www.slideshare.net/Audiweb/iab-forum2014-audiwebgasperini251114
  23. 23. GliItalianicon accessoa Internet 40 MILIONI
  24. 24. Gliaccessia Internet tramitesmartphone in due anni +69,5%
  25. 25. Gliaccessia Internet tramitetablet in due anni +310%
  26. 26. Gliutentichenaviganonelgiornomedio 21,2 MILIONI
  27. 27. Gliutentichenaviganoda smartphonenelgiornomedio 15 MILIONI
  28. 28. Spaghetti “Staz” Google Analytics -Dicembre2014
  29. 29. NEWS/SCIENZAversione mobile assente Venerdìore 22 circa Venerdì-Sabato-Lunedì 14MLN SESSIONI MENSILI Sabatoore 13 circa Lunedìore 8:50 circa Lunedìore 18 circa
  30. 30. TURISMO/OFFERTEversione mobile responsive Venerdì-Sabato-Lunedì 400K SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 8:50 circa Lunedìore 18 circa
  31. 31. EDITORIA GENERALISTAversione mobile specifica Venerdì-Sabato-Lunedì 22MLN SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 9 circa Lunedìore 18 circa
  32. 32. CINEMA/EDITORIAversione mobile assente Venerdì-Sabato-Lunedì 1MLN SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 9 circa Lunedìore 18 circa
  33. 33. TURISMO/EDITORIAversione mobile assente Venerdì-Sabato-Lunedì 120K SESSIONI MENSILI Venerdìore 22 circa Sabatoore 13 circa Lunedìore 9 circa Lunedìore 18 circa
  34. 34. Sabatoore 13 circa COMMUNITY/ITversione mobile specifica Venerdì-Sabato-Lunedì 600K SESSIONI MENSILI Venerdìore 22 circa Lunedìore 9 circa Lunedìore 18 circa
  35. 35. TURISMO/PAversione mobile responsive Venerdì-Sabato-Lunedì 60K SESSIONI MENSILI Sabatoore 13 circa Venerdìore 22 circa Lunedìore 9 circa Lunedìore 18 circa
  36. 36. EDITORIA/SPORTversione mobile responsive Venerdì-Sabato-Lunedì 40K SESSIONI MENSILI Sabatoore 13 circa Venerdìore 22 circa Lunedìore 9 circa Lunedìore 18 circa
  37. 37. NEWS/SCIENZAapplicazione android App Smartphone Martedì appmobile+tablet 128MLN SESSIONI MENSILI App Tablet Lunedìore 18 circa
  38. 38. Internet adv–Investimenti rielaborazione IAB su dati Nielsen e PoliMi http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
  39. 39. http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
  40. 40. http://www.iabforum.it/images/agenda/Marzan_Dal_Sasso_Valsecchi_9134.pdf
  41. 41. Il futurodel mobile? Non è ilmobile
  42. 42. È ilcontenuto Non ildispositivo
  43. 43. Il buoncontenutotrascendeildispositivo “
  44. 44. contenuto chesiadatta
  45. 45. contenuto chesiadatta
  46. 46. contenuto chesiadatta
  47. 47. contenuto chesiadatta
  48. 48. contenuto chesiadatta un giorno, chissà, permetteràdi navigare
  49. 49. contenuto chesiadatta un giorno, chissà, permetteràdi navigaree eseguirele ricettedal vostrositopreferito
  50. 50. contenuto chesiadatta un giorno, chissà, compreremoivestitidirettamentedall’armadio
  51. 51. contenuto chesiadatta http://adwords.blogspot.it/2014/11/richer-mobile-shopping.html
  52. 52. contenuto chesiadatta
  53. 53. contenuto chesiadattahttps://google.github.io/physical-web/
  54. 54. The number of smart devices is going to explode, and the assumption that each new device will require its own application just isn't realistic. “ The PhysicalWeb
  55. 55. You don't get to decide which device people use to go on the internet. They do. “ Karen Mcgrane
  56. 56. Google non osservaimmobile e noidobbiamoessereprontia sfruttareogninovitànelpiùbreve tempo possibile. “ enon solo
  57. 57. intelligente
  58. 58. CONTENUTO intelligente
  59. 59. food for thought
  60. 60. Lo scenario del mobile in Italia e il suo futuro +Andrea Pernici @andreapernici { mi trovi anche sul SEO Blog gt} #AWCS2014 | it.adwords-community.com

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