How to Web 2.0: Your take-away guide to making it work for you


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How to choose and implement the Web 2.0 technologies presented during the workshop within the limits of staff time, library budgets, and patron needs.

Originally presented Monday, September 24, 2007 at the NHLA "<a href="">Everything You Always Wanted to Know about Lib 2.0 Workshop</a>."

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How to Web 2.0: Your take-away guide to making it work for you

  1. 1. How to Web 2.0: Your take-away guide to making it work for you Andrea Mercado, Reading Public Library NHLA Library 2.0 Workshop 9/24/2007
  2. 2. “Are you on…?” <ul><li>New behaviors, different user culture </li></ul><ul><li>Tools *and* communities </li></ul><ul><li>So. Much. Sharing. </li></ul><ul><li>Creatively responsive to user wants/needs </li></ul><ul><li>Are your patrons on…? </li></ul>
  3. 3. More than just an account <ul><li>Read all of the tutorials, visit the discussion forums, be involved! </li></ul><ul><li>Understand culture for better planning </li></ul><ul><li>Comprehension = setting aside library value system thinking </li></ul><ul><li>Like building a Web 2.0 reference shelf </li></ul>
  4. 4. First: Get out there and play! <ul><li>Don’t implement blindly, educate yourself: </li></ul><ul><ul><li>23 Library 2.0 Things: </li></ul></ul><ul><ul><li>Week 2: consider WordPress .com as a blog option </li></ul></ul><ul><li>15 minutes a day </li></ul><ul><li>FREE </li></ul><ul><li>Bite-sized, digestible bits of Web 2.0 </li></ul><ul><li>Customizable for your library </li></ul><ul><li>Add your own/adapt other Discovery Exercises for Facebook, MySpace, Second Life, etc. </li></ul>
  5. 5. You know what … now how ? <ul><li>Plans are your friends: conserve time, money and resources. </li></ul><ul><li>Start with a goal, plan to get there </li></ul><ul><ul><li>Small , action-directed committee (could just be you, but +1 minimum is nice) </li></ul></ul><ul><ul><li>What do you have? </li></ul></ul><ul><ul><li>What you want to have? </li></ul></ul><ul><ul><li>What’s the best tool/site/service to use? </li></ul></ul><ul><ul><li>What purpose will it serve? </li></ul></ul><ul><ul><li>Can you implement & sustain it? </li></ul></ul>
  6. 6. A word on tech staff <ul><li>If you have them, make friends with them </li></ul><ul><ul><li>Involve from the beginning </li></ul></ul><ul><ul><li>Make it attractive </li></ul></ul><ul><ul><li>Offer to help </li></ul></ul><ul><li>If you don’t have them </li></ul><ul><ul><li>Consider what you can do </li></ul></ul><ul><ul><li>Can you/do you need to improve skills? </li></ul></ul>
  7. 7. Plan: Sample Simple Timeline <ul><li>Sign up </li></ul><ul><li>Configure settings </li></ul><ul><li>Play with a sandbox version, tweak </li></ul><ul><li>Develop process & policies </li></ul>Build <ul><li>Patron interviews/focus groups/survey </li></ul><ul><li>Staff interviews/focus groups /survey </li></ul><ul><li>Which tools fit our goal? </li></ul><ul><li>Who’s using it? What is the culture? </li></ul><ul><li>Where will it go on the site? Or not? </li></ul>Assess <ul><li>Form small “committee” </li></ul><ul><li>Goal setting/planning meeting </li></ul><ul><li>Who are your process staff? </li></ul><ul><li>Timeline – Fill in this chart! </li></ul>Planning
  8. 8. Plan: Sample Simple Timeline <ul><li>Keep track of service changes/new features </li></ul><ul><li>Check in with stakeholders: is it working? </li></ul><ul><li>Tweak as necessary </li></ul><ul><li>Not working? Try something else. </li></ul>Track/ Reassess <ul><li>Newsletter, newspaper article, handouts, word-of-mouth, bookmarks, classes, tutorials </li></ul><ul><li>Educate public on new feature, as necessary </li></ul>Launch/ Promote <ul><li>Process & policies </li></ul><ul><li>How to use the tool/site/service </li></ul>Train
  9. 9. Case study: Pretty Pictures <ul><li>Goal: </li></ul><ul><ul><li>Show how much fun people are having at the library by easily adding pictures to your web site </li></ul></ul><ul><li>Plan </li></ul><ul><ul><li>Form small committee: Abby & Jeff </li></ul></ul><ul><ul><li>Schedule Goal setting meeting: 30 - 45 mins </li></ul></ul>
  10. 10. Case Study: Goal Setting/Planning Meeting <ul><li>Adding pictures to the web site should: </li></ul><ul><ul><li>Be fast and easy with few steps </li></ul></ul><ul><ul><li>Require low to medium tech skills </li></ul></ul><ul><ul><li>Not cost a lot of money </li></ul></ul><ul><li>Who can work on it? </li></ul><ul><ul><li>Abby - everyday </li></ul></ul><ul><ul><li>Jeff - only occasionally </li></ul></ul><ul><ul><li>A volunteer - comes in once a week </li></ul></ul>
  11. 11. Case Study: Timeline By When? Who? Stage Abby, volunteer (Reference staff) Abby, Jeff, Reference staff Jeff, Dept heads, volunteer Abby, volunteer Abby, Jeff, Reference staff Abby & Jeff Monthly Track/ Reassess Late November/ Early December Launch/ Promote Mid November Train Early November Build Mid October Assess Early October Plan
  12. 12. Case Study: Assess <ul><li>Abby: “Hey, I saw Flickr at the NHLA workshop, maybe that’ll work?” </li></ul><ul><li>Jeff, Abby play with Flickr, 23 Things Discovery Exercises, look at other options. </li></ul><ul><li>Reference staff: informal patron interviews. Patrons would like more photos, some use Flickr, most don’t. </li></ul><ul><li>Abby: informal staff interviews. Not Flickr users, like the interface, willing to learn. </li></ul>
  13. 13. Case Study: Assess <ul><li>How does Flickr help the goal? </li></ul><ul><ul><li>Easy remote photo storage, no FTP </li></ul></ul><ul><ul><li>Automatic resizing </li></ul></ul><ul><ul><li>Easy code cut-and-paste </li></ul></ul><ul><ul><li>Easy image selection with tags, sets, collections </li></ul></ul><ul><li>Happy side effects </li></ul><ul><ul><li>Easy to share photos with stakeholders </li></ul></ul><ul><ul><li>Higher visibility for the library (worldwide!) </li></ul></ul><ul><ul><li>Might bring in unpatrons </li></ul></ul>
  14. 14. Case Study: Assess <ul><li>Where will we use it? </li></ul><ul><ul><li>Home page: individual pics or badge? </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Perhaps individual pages? </li></ul></ul><ul><li>Special training/skills? </li></ul><ul><ul><li>A little image tag HTML training for volunteer </li></ul></ul><ul><li>Decision: Start with a basic, free account, and see how it goes. </li></ul>
  15. 15. Case Study: Build <ul><li>Abby creates the account, contemplates the settings. </li></ul><ul><li>Jeff & Abby briefly meet: </li></ul><ul><ul><li>Standard copyright </li></ul></ul><ul><ul><li>Location/map setting: public </li></ul></ul><ul><ul><li>Anyone can comment </li></ul></ul><ul><ul><li>Only the library can add tags </li></ul></ul><ul><li>Abby configures default settings on account </li></ul>
  16. 16. Case Study: Build <ul><li>Abby: makes copies of home page and programs page </li></ul><ul><ul><li>Adds image and link code from Flickr to see how it looks </li></ul></ul><ul><ul><li>Shows Jeff mockups, they both like the look </li></ul></ul><ul><ul><li>A few patrons and staff see it, offer feedback </li></ul></ul><ul><li>Policies for photo taking/permission drafted </li></ul><ul><li>Process developed for staff to follow </li></ul>
  17. 17. Case Study: Train <ul><li>Process (everyone gets a copy) </li></ul><ul><ul><li>Departments responsible for uploading their photos, the volunteer can help </li></ul></ul><ul><ul><li>Pick at least your 5 best (15 pics tops) to upload </li></ul></ul><ul><ul><li>Upload photos, add title, default tags, location </li></ul></ul><ul><ul><li>Let Abby know, she’ll highlight them on the site </li></ul></ul><ul><li>Actual how-to training on using the Flickr site </li></ul><ul><li>Policies (published in web site Policies section) </li></ul><ul><ul><li>When taking picture, ask permission to post online </li></ul></ul><ul><ul><li>No names, except staff, without permission </li></ul></ul><ul><ul><li>Pics removed at patron’s request </li></ul></ul>
  18. 18. Case Study: Launch/Promote <ul><li>Highlight in weekly newsletter </li></ul><ul><li>Add an individual picture to home page with link to Flickr photo page, to change weekly </li></ul><ul><li>Reference staff can explain Flickr to inquiring patrons </li></ul><ul><li>“ For more library pictures, visit…” bookmarks </li></ul>
  19. 19. Case Study: Track/Reassess <ul><li>Abby and volunteer note new Flickr features </li></ul><ul><li>Volunteer recommends creative ways to use Flickr online tools </li></ul><ul><li>Abby “friends” other libraries and librarians, raising visibility </li></ul><ul><li>Patrons love seeing library event pics online </li></ul><ul><li>A few Flickr users who don’t normally use the library stop by </li></ul><ul><li>Lessons learned are noted for other projects </li></ul>
  20. 20. Plans are your friends! <ul><li>Can be small & very simple </li></ul><ul><li>Time, money, resources conserved long-term </li></ul><ul><li>Focus on your real goal </li></ul><ul><li>Implement without perpetual “planning” </li></ul><ul><li>Increase comfort with “perpetual beta” </li></ul>
  21. 21. Questions? Comments? <ul><li>Andrea Mercado </li></ul><ul><li>Reference & Techie Librarian </li></ul><ul><li>Reading Public Library, Massachusetts </li></ul><ul><li> </li></ul><ul><li>See also: </li></ul><ul><ul><li>http://www. LibraryTechtonics .info </li></ul></ul><ul><ul><li>http://www. PLABlog .org </li></ul></ul><ul><ul><li> andreamercado </li></ul></ul>