Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Social Media Strategien für KHGs

2,260 views

Published on

Seminar am 24. April 2013 in Regensburg mit katholischen HochschulseelsorgerInnen

Published in: Technology
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Social Media Strategien für KHGs

  1. 1. GutenMorgen!
  2. 2. Social MediaStrategienfür KHGenRegensburg | 24. April 2013Andrea Mayer-Edoloeyi
  3. 3. Andrea Mayer-EdoloeyiSocial Media Managerin derKatholischen Kirche in OÖ und derKatholischenAktion OÖDiplomarbeit zu Netzinkulturationhttp://kirche20.athttp://about.me/andreame
  4. 4. Vorstellrunde• Name• Hochschulort• Aufgabe innerhalb der KHG• Heute schon Facebook gecheckt?
  5. 5. Worum geht es heute?SEHENWer kommuniziert im Social Web? Und warum?URTEILENUm was geht es uns in der Hochschulpastoral bei SocialMedia eigentlich wirklich? Was sind die Ziele?HANDELNStrategiemodelle und –entwicklung
  6. 6. Unser flexibler Zeitplan10.00 – 12.30 SEHEN: Input & DiskussionKurze PauseURTEILEN: Pastorale Einordnung, Ziele12.30 – 13.30 Mittagessen13.30 – 15.00 HANDELN: Strategieentwicklung15.00 – 15.30 Kaffeepause15.30 – 18.00 Strategie-Eckpunkte und Feedback
  7. 7. ArbeitsinfrastrukturEtherpad für die kollaborative Mitschrifthttp://www.medienpad.de/p/khgSlides sind danach aufhttp://de.slideshare.net/andreame1971Die daheimgebliebenen KollegInnen freuen sich über Infosauf Facebook und Twitter!
  8. 8. SEHEN
  9. 9. Das Social Web
  10. 10. Im Social WebkommunizierenMenschen, nichtInstitutionen. ImKern geht es umpersönlicheKommunikation.
  11. 11. Das Social Web
  12. 12. Nutzungspraktiken des Social WebJan SchmidtInformations-managementWie orientiere ichmich in der Welt?Beziehungs-managementWo stehe ich inder Welt?Identitäts-managementWer bin ich?
  13. 13. Marc ZuckerbergFacebook hilft, mitLeuten in Kontakt zu bleiben,die wir auch im echten Lebenkennen. Mehr nicht. Werglaubt, dass jeder Facebook-Kontakt ein Freund ist, derweiss nicht was Freundschaftbedeutet.
  14. 14. strong ties | weak ties
  15. 15. 90-9-1 oder 70-20-10 oder ?
  16. 16. Sinusstudien als Sehhilfe der Pastoral
  17. 17. Piotr Czerski, Wir, die NetzkinderWir benutzen dasInternet nicht,wir leben darinund damit.
  18. 18. SEHEN in der KHG: UmfeldanalyseGibt es Organisations- und Kommunikationsziele?Zielgruppen und Stakeholder?Welche Medien nutzt die KHG derzeit?Wer ist für die Betreuung der Medien verantwortlich?Wieviel Ressourcen werden für die jew. Medienverwendet?Welche „praktischen Tools“ werden in der KHG genutzt?Eigenes NutzerInnenverhalten?>> Notizen machen & dann der Gruppe vorstellen
  19. 19. URTEILEN
  20. 20. Es brauchtengagierteMenschen, diesowieso ihr Charismain dieser Form derKommunikationhaben. „DigitalNatives“ kann mannicht machen, nursuchen.
  21. 21. DigitalOutsidersDigitalImmigrantsDigitalNativesDigital Gap Ver-bindungonline-offlineNetz-inkultur-ation
  22. 22. Netzinkulturation: WechselseitigerAustausch zwischen Digital Natives undchristlicher Botschaft auf Augenhöhe
  23. 23. Inkulturation auf der AgoraPaulus hätte gebloggt?
  24. 24. Nicht die Kirche (oder die KHG)verkünden wir, sondern Jesus Christus
  25. 25. Explizite undimplizite Verkündigung
  26. 26. Oft spielt sich die “wichtige”religiöse Kommunikation hinterdem Vorhang ab:in Direct Messages, im Chat, ingeschlossenen Gruppen …
  27. 27. Mut zur Nische und zur Lücke
  28. 28. Das, wasoffline gutfunktioniert,klappt meistauch gut imSocial Web
  29. 29. Postmoderne: Suchenach Spiritualität
  30. 30. Postmoderne: Suchenach Sicherheit
  31. 31. EhrenamtlichesEngagement in der KHG
  32. 32. Pizzatime!
  33. 33. URTEILEN in der KHGWas sind die Ziele für dieInternetkommunikation?Gemeinsam im Etherpad. Aber es kannauch lokale Unterschiede geben.
  34. 34. HANDELN
  35. 35. Informieren AmüsierenKommunizieren EngagierenSocialWeb x 4
  36. 36. Elemente einerSocial Media Strategie für die KHG• Ziele: Quantitativ und qualitativ• WER (Zielgruppe, MultiplikatorInnen)• WAS (Inhalte)• WO (Kanäle und Devices)• WANN (Zeitplan und Kairos)• WIE (lean back / lean forward)• Monitoring/Evaluierung/Anpassung
  37. 37. Bestehene Kontakte,neue Studierende,andere Stakeholder?WER
  38. 38. WEREhrenamtlicheMultiplikatorInnen?
  39. 39. WASWelche Inhalte? Beziehung zuden Offline-Aktivitäten?
  40. 40. WOWelche Kanäle undwie spielen diesezusammen?
  41. 41. WebsiteKGHBlog von dreiengagiertenStudierendenFacebook-Page derKHGFacebook-ProfilederMitarbeiterInnenund EhrenamtlichenYouTube,Soundcloud, Flickrals Multimedia-Lagerexpemplarischund reduziert
  42. 42. WOWelches Endgerät?
  43. 43. WANNMittelfristigerRedaktionsplan?Postingzeitpunkte?
  44. 44. WANNKairos!
  45. 45. WIESituation desMedienkontakts?
  46. 46. Do it!• Ziele: Quantitativ und qualitativ• WER (Zielgruppe, MultiplikatorInnen)• WAS (Inhalte)• WO (Kanäle und Devices)• WANN (Zeitplan und Kairos)• WIE (lean back / lean forward)• Monitoring/Evaluierung/Anpassung
  47. 47. Feedback•Wie wars?•Was war gut?•Was hat gefehlt?•Was war nicht so gut?•Wie vernetzen wir uns weiter?Facebook-Gruppe, …
  48. 48. Credits• Petersplatz: Petersplatz: NBC News• Brille: Flickr CC by-nc-nd SeverinSadjina• Lions / Ants: CC by HelgeFahrnberger• Musikhören: CC by-sa Ed Yourdon• iPad: CC by flickingerbrad• Zünder: CC by-nc-nd Ipk90901• Akropolis: CC by-nc-nd Loic Pinseel• Frau: CC by nd1mbee• Jesus-Handy: CC by-sa LivingOS• Vorhang: CC by-nc-sa Bildbunt• 2 Mädchen: CC by-sa Mr. Theklan• Thumbs up: CC by .reid• iPad: CC by Newtown graffiti• Lücke: CC by-nc-nd westpark• Eisberg: Intersection Consulting• Pizza: CC by-sa Sebastian Mary• Hörsaal: CC by-nc-sa daniel-weber• Kreuz: CC by-sa bogenfreund• Logos: CC by-sa luc legay• Uhr: CC by-nd h.koppdelaney• Wiese: CC by-sa Tanel Teemusk• Schattenspiel: CC by-nc cx33000• Betende Studierende: KHGRegensburgLiteratur, Studien:• Jan Schmidt, Das neue Netz• Sinus-Studien MDG-Milieuhandbuch,DIVSI, …)• Sinus/Engagement: Hannes Jaehnert• 4 Quadranten-Modell: Lena Doppl• Contentmodell: CC by-nd MirkoLange• Strategieelemente @hofrat

×