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Sma Social Media Presentation


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Sma Social Media Presentation

  1. 1. small museum association<br />february 22, 2010<br />let’s get social: small museum 2.0<br />
  2. 2. what is web 2.0?<br />web 2.0 refers to what is perceived as a second generation of web development and web design. It is characterized as facilitating communication, information, interoperability, user-content and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted-services, and web applications.<br /><br />
  3. 3. and social media?<br />social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. <br /><br />
  4. 4. people + conversations + online = <br />social media<br />
  5. 5. examples?the possibilities are endless<br />
  6. 6. WHY??????<br />
  7. 7. #1 a community<br />beyond a web-site<br />participation<br />conversation<br />sharing<br />dialogue<br />listen<br />engage<br />
  8. 8. #2 so we aren’t invisible<br />Social Media Revolution<br />
  9. 9. 13,000,000 articles<br />200,000,000 blogs<br />100,000,000 videos<br />3,600,000,000 images<br />3,000,000 tweets/day<br />of active online users:<br />83% = watch videos<br />73% = read blogs<br />57% = joined social networks<br />55% = uploaded videos<br />55% = uploaded photos<br />
  10. 10. if you’re not engaging with technology, you’re missing an important museum audience!<br />Tomorrow&apos;s audience are digital natives (the millennial generation or gen. y) <br />They spend: <br />16 hours or more online/week<br />96% have joined a social network<br />
  11. 11. This isn’t the future – this is NOW!<br />
  12. 12. #3 to widen (NOT replace) available museum experiences<br />“museum 2.0 can provoke significantly greater repeat visitation, more personalized, meaningful visitor engagement with content and perhaps most important, the opportunity for communication and sharing among visitors.”<br />Nina Simon “Discourse in the Blogosphere: What Museums Can Learn from Web 2.0” Museums and Social Issues (2:2 2007).<br />
  13. 13. as museums:<br /> we can’t dictate or predict how people will use museums. we can provide multiple entry points and options so our audiences can choose to use our resources in various ways.<br />
  14. 14. don’t we want to get people excited about who we are and what we do?<br />
  15. 15. #4 because it is recommended by people i know and trust<br />
  16. 16. #5 it’s free or low cost<br />of course there is staff/volunteer time to take into consideration<br />free account<br /> free account<br /> free basic account<br /> free basic account<br /> free account<br /> free account<br /> free account<br /> free account<br />
  17. 17. overwhelmed?<br />evaluate<br />identify message and audience<br />listen/watch<br />
  18. 18. scared?<br />be honest<br />just try it<br />
  19. 19. ready to go?<br />join conversations<br />participate<br />engage<br />
  20. 20. resources<br />museum 2.0<br /><br />center for the future of new museums<br /><br /><br /><br />
  21. 21. but how do museums use these tools?<br />delaware economic development office, <br />heather kenton<br />delaware art museum, <br />saralynrosenfield<br />milton historical society, <br />melinda huff<br />delaware historical society,<br />andreagomez<br />