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I trend del "media landscape" da BI Intelligence

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Il direttore di EconomyUp Giovanni Iozzia, che ha moderato gli Explore Talks on "Media Landscape", ha introdotto la tavola rotonda e il dibattito presentando alcuni dati sulla nuova frontiera dei media recentemente pubblicati da Business Insider Intelligence

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I trend del "media landscape" da BI Intelligence

  1. 1. THE PAST (~2000): 3% DIGITAL Source: Ofcom 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smartphone Computer/laptop/tablet Radio Print TV
  2. 2. THE PRESENT (~2015): 40% DIGITAL Source: Ofcom 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smartphone Computer/laptop/tablet Radio Print TV
  3. 3. THE FUTURE (~2030): 80%+ DIGITAL Source: Ofcom 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Smartphone Computer/laptop/tablet Radio Print TV
  4. 4. Money follows eyeballs.
  5. 5. Old media don’t die. They just find their niche(s). See radio and print.

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