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SKILLATO | www.skillato.com | Tutti i diritti riservati 
 Pagina 4
Gamification vs 
Game-Based Marketing
Per una questione ...
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SKILLATO | www.skillato.com | Tutti i diritti riservati 
 Pagina 6
Cosa rende MTV Matchboard Engaging / Un
servizio intere...
SKILLATO | www.skillato.com | Tutti i diritti riservati 
 Pagina 7
FROM 
PUSH COMMUNICATION
TO
PULL COMMUNICATION
SKILLATO | www.skillato.com | Tutti i diritti riservati 
 Pagina 8
GAME-BASED MARKETING
“costruire un servizio che le pers...
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SKILLATO | www.skillato.com | Tutti i diritti riservati 
 Pagina 11
Principali strumenti:
1.  DESIGN COMPORTAMENTALE: modi...
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SKILLATO | www.skillato.com | Tutti i diritti riservati 
 Pagina 13
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SKILLATO | www.skillato.com | Tutti i diritti riservati 
 15
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SCENARIO-BASED LEARNING
C
B
A
Andrea de carlo
LEARNING
TIPS
Il lorem ipsum è un insieme di parole utilizzato da grafici, d...
How to teach to handle
a job interview?
How to teach
to be “leader”?
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LA PIATTAFORMA SU MISURA DI E-LEARNING
PER AUMENTA...
Explore Talks on "Videogames for Business"- presentazione Alain Bonati
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Explore Talks on "Videogames for Business"- presentazione Alain Bonati

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Le logiche sottostanti la gamification ed il game-based marketing

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Explore Talks on "Videogames for Business"- presentazione Alain Bonati

  1. 1. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------- ------------------------------------------------------------ 20 OTTOBRE 2015 MILANO ALAIN BONATI | alain@alittleb.it MARKETING MANAGER ALITTLEB.IT & DARKWAVE GAMES EDITOR OF GAMIFICATION.IT LE LOGICHE SOTTOSTANTI LA GAMIFICATION ED IL GAME-BASED MARKETING
  2. 2. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- 2PAGETUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- ALITTLEB.IT
  3. 3. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- 3 CHI SIAMO? DIGITAL AGENCY, SPECIALIZZATA IN INTERATTIVITÀ ESPERIENZIALE. PRODUCE, PUBBLICA E DISTRIBUISCE ATTRAVERSO I MARKETPLACE DIGITALI VIDEOGIOCHI DESTINATI AL MERCATO DEI CONSUMATORI FINALI. BLOG CHE PARLA DI GAMIFICATION, MA DAL NOSTRO PUNTO DI VISTA: GAME-BASED MARKETING UTILIZZIAMO LA TECNOLOGIA PER CREARE NUOVI CANALI E STRUMENTI DI COMUNICAZIONE, OTTIMIZZATI SULLA STRATEGIA DI MARKETING DEL CLIENTE. PAGETUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT -----------------------------------------------------------------------------------------------------------------------------
  4. 4. SKILLATO | www.skillato.com | Tutti i diritti riservati Pagina 4 Gamification vs Game-Based Marketing Per una questione di “immagine percepita”: -  GAMIFICATION = Bunchball, Badgeville, CrowdTwist, etc. etc. = SOLO MECCANICHE = “POINTSFICATION” -  GAME-BASED MARKETING ANCHE DINAMICHE à ciò che rende qualcosa “ENGAGING”
  5. 5. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- TV, CONCERT, WEB, SOCIAL, MOBILE, GAME MTV MATCHBOARD Key Facts: Created 3 Twitter Global #hashtag Trends Gamification (Social Behaviours) 1.2 million unique visitors TRANSMEDIA
  6. 6. SKILLATO | www.skillato.com | Tutti i diritti riservati Pagina 6 Cosa rende MTV Matchboard Engaging / Un servizio interessante per l’utente? 1.  Avvicina il Fan all’Artista: il Fan può “mostrarsi” per il suo impegno 2.  “Personal Brand Identity”: l’utente si auto-definisce all’interno del proprio Social Graph 3.  Social Widget Antagonisti
  7. 7. SKILLATO | www.skillato.com | Tutti i diritti riservati Pagina 7 FROM PUSH COMMUNICATION TO PULL COMMUNICATION
  8. 8. SKILLATO | www.skillato.com | Tutti i diritti riservati Pagina 8 GAME-BASED MARKETING “costruire un servizio che le persone vogliano fruire” versus (immagine della) GAMIFICATION “tentare di far fare alle persone qualcosa che non farebbero” Il nostro Approccio
  9. 9. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- INTERATTIVITÀ PER STUPIRE: ALFA 4C VIDEO-CONFIGURATORE Key Facts: 1° Classificato Mediastars (Il Premio Tecnico della Pubblicità), Sezione Adv Online e Internet PULL COMMUNICATION
  10. 10. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- PERCHÈ LA GAMIFICATION È EFFICACE ANCHE ALL’INTERNO DELL’IMPRESA?
  11. 11. SKILLATO | www.skillato.com | Tutti i diritti riservati Pagina 11 Principali strumenti: 1.  DESIGN COMPORTAMENTALE: modifica della curva Benefici-Sacrifici Attesi •  “SAFE CIRCLE”: failing to learn •  Percezione iniziativa: Game vs SCORM •  Suddivisione dei sacrifici, aumentando e portado prima i Rewards (es. PERSONAL BRANDING – cv infografico) 2.  GRAPHIC INTERFACES & SCENARIO-BASED LEARNING 3.  SOCIALITA’: Competition, Collaboration, Team-bulding, Best- Practices Sharing Gamification in e-learning PERCHE’ FUNZIONA…
  12. 12. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- INTERFACCE GRAFICHE E CULTURA AZIENDALE ----------------------------------------------------------------------------------------------------------------------------- HERA LA CITTÀ SOSTENIBILE TASSI DI GRADIMENTO E RE- DEMPTION ELEVATISSIMI:
  13. 13. SKILLATO | www.skillato.com | Tutti i diritti riservati Pagina 13
  14. 14. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- INTERFACCE GRAFICHE E BEST-PRACTICES SHARING ----------------------------------------------------------------------------------------------------------------------------- SEAT PAGINE GIALLE WEBPOINT VILLAGE Key Facts: ELEVATA PENETRAZIONE e RETEN- TION: il 70% dei 1.200 agenti seat ha utilizzato volontariamente il gioco per 2 anni su ipad SCREENSHOT COMUNICATIVI: venivano utilizzati per presentare i risultati produttivi raggiunti durante gli eventi ufficiali
  15. 15. SKILLATO | www.skillato.com | Tutti i diritti riservati 15
  16. 16. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- ESEMPIO – ALLIANZ E GENIALLOYD SCENARIO-BASED LEARNING E SOFT SKILLS TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT -----------------------------------------------------------------------------------------------------------------------------
  17. 17. SCENARIO-BASED LEARNING C B A Andrea de carlo LEARNING TIPS Il lorem ipsum è un insieme di parole utilizzato da grafici, designer, program- matori e tipografi come testo riempitivo in bozzetti e prove grafiche.Il lorem ipsum è un insieme di parole utilizzato da grafici, designer, programmatori e tipografi come testo riempitivo in bozzetti e prove grafiche. ?CHE COSA PENSI DI FARE SCEGLI ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- INTERACTIVE GRAPHIC NOVELs TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT -----------------------------------------------------------------------------------------------------------------------------
  18. 18. How to teach to handle a job interview? How to teach to be “leader”? ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- ADVANCED INTERACTIVE L.O. “DETECT” VIDEO How to teach to handle to be ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT -----------------------------------------------------------------------------------------------------------------------------
  19. 19. ----------------------------------------------------------------------------------------------------------------------------- ----------------------------------------------------------------------------------------------------------------------------- TUTTI I DIRITTI RISERVATI | WWW.ALITTLEB.IT | INFO@ALITTLEB.IT ----------------------------------------------------------------------------------------------------------------------------- MODIFICA RADICALE PERCEZIONE, “BLENDED” E SOCIALITA’ ----------------------------------------------------------------------------------------------------------------------------- ALLIANZ E GENIALLOYD ALLIANZEXPO
  20. 20. ------ ------------------------- ---- ------------------------- ------- LA PIATTAFORMA SU MISURA DI E-LEARNING PER AUMENTARE IL TALENTO NELLA TUA AZIENDA SKILLATO.COM ALAIN BONATI MARKETING MANAGER ALAIN@ALITTLEB.IT WWW.ALITTLEB.IT WWW.DARKWAVEGAMES.COM WWW.GAMIFICATION.IT

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