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Condé Nast Italia for digital innovation

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Quali sono le strategie e le piattaforme messe in campo da Condé Nast per i canali digitali?

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Condé Nast Italia for digital innovation

  1. 1. DIGITAL INNOVATION
  2. 2. for DIGITAL INNOVATION • Creazione di Contenuti • Curation e Distribuzione di Contenuti
  3. 3. for DIGITAL INNOVATION Channel CNLive! & Native Contents
  4. 4. for DIGITAL INNOVATION Condé Nast digital racconterà in maniera unica e originale il mondo del cliente. Sarà aperta una sezione dedicata al brand - Brand Channel- su Condé Nast Live! che farà da collettore dei contenuti video e fotografici del brand. Tutti i contenuti saranno proposti editorialmente all’audience digital di Condé Nast tramite Native Distribution Network contestualizzandoli a seconda del target.
  5. 5. for DIGITAL INNOVATION • Brand Channel su Condé Nast Live!; • Curation editoriale materiale fornito; • Distribuzione dei contenuti prodotti tramite Editorial Distribution Network sui siti Condé Nast • Distribuzione dei contenuti prodotti tramite Native Distribution Network sui siti Condé Nast, all’interno dei quali vi sarà anche il rimando al long video su CNLive!; • Produzione piano adv web a sostegno del progetto editoriale; • Piano social e digital PR a sostegno dell’operazione.
  6. 6. for DIGITAL INNOVATION Foto di copertina Testo descrittivo del canale Link al sito del Brand e bottoni per condivisioni social Gallery fotografiche Circa 30 foto e 15 video
  7. 7. for DIGITAL INNOVATION • Best Channels su CN Live! • Canali Consigliati su CN Live! • Campagna adv display: sulla campagna in Total Look Video Banner l’utente visualizzerà la preview del video che risiede su cnlive.it • Editorial Distribution Network sui siti dei Brand CN • Native Distribution Network sui siti dei Brand CN. Gli articoli editoriali avranno al loro interno il rimando al video che risiede su cnlive.it Gli utenti accederanno ai contenuti raccolti nel Vodafone Brand Channel con più modalità:
  8. 8. for DIGITAL INNOVATION I contenuti del Native Brand Channel saranno visibili nelle categorie di Condé Nast Live! e nelle sezioni video Editorial Distribution Network, a seconda della pertinenza. HP generale HP di canale
  9. 9. for DIGITAL INNOVATION GQ Editorial Format WIRED Editorial Format VOGUE Editorial Format VANITY FAIR Editorial Format LA CUCINA ITALIANA Editorial Format
  10. 10. NATIVE DISTRIBUTION NETWORK
  11. 11. for DIGITAL INNOVATION
  12. 12. for DIGITAL INNOVATION
  13. 13. for DIGITAL INNOVATION Creiamo Storie Eccezionali ed Interattive per i Brand…
  14. 14. for DIGITAL INNOVATION …e le distribuiamo nel flusso editoriale delle testate CN secondo l’affinità dell’audience
  15. 15. for DIGITAL INNOVATION I contenuti Native avranno posizioni strategiche all’interno dei siti Condé Nast grazie a dei lanci in- feed nelle hp e nelle foglie in posizioni premium. Cliccando sui box, composti da immagine/frame video, titolo, intro e logo del cliente si atterrerà sull’articolo nativo all’interno del quale vi sarà il rimando al video presente sul sito CNLive!
  16. 16. for DIGITAL INNOVATION
  17. 17. for DIGITAL INNOVATION Sviluppo di storie interattive contenenti immagini e video. (Le interazioni producono il 94% di visualizzazioni in più rispetto ad un articolo testuale) Il Native Article potrà contenere: Gallery, Video, Quiz, Test, Quote, etc. I format Native verranno promossi grazie al Native Distribution Network: all’interno del feed di tutte le testate Condé Nast
  18. 18. for DIGITAL INNOVATION Gallery Audio Podcast Quote Video Poll Listing Gallery Il Native Article potrà contenere:
  19. 19. for DIGITAL INNOVATION CRESCITA SITI Q3 2015 CRESCITA SOCIAL Q3 2015
  20. 20. for DIGITAL INNOVATION GQ EDITORIAL FORMAT WIRED EDITORIAL FORMAT VOGUE EDITORIAL FORMAT VANITY FAIR EDITORIAL FORMAT LA CUCINA ITALIANA EDITORIAL FORMAT
  21. 21. PIANO DI VISIBILITA’ A SOSTEGNO
  22. 22. for DIGITAL INNOVATION Durante l’intera operazione daremo visibilità al Vodafone Brand Channel attraverso un piano tabellare in formato Total Look Video Banner sulle properties web di Vanity Fair, GQ, Wired. Il formato sarà prodotto da Condé Nast e mostrerà la preview del video e rimanderà gli utenti al canale dedicato di CN Live!, su cui è possibile la visione integrale del contenuto.
  23. 23. for DIGITAL INNOVATION In concomitanza con la messa on air del canale e dei contenuti, saranno previsti post ad hoc su tutti i profili social di CNLive! e delle altre testate coinvolte, con ripresa editoriale dell’operazione e comunicato ai mezzi settori.
  24. 24. for DIGITAL INNOVATION Source: Webtrekk dic 2015 Unique visitors Monthly Page Views Social Base Total Vanity Fair 8,4 MIO 107MIO 2 MIO Wired 5 MIO 28MIO 986K Vogue 2,1 MIO 38 MIO 4,1 MIO GQ 2,5 MIO 23,4 MIO 536K CNLive! 1,2 MIO 5,1 MIO 304K La Cucina Italiana 1 MIO 3,5 MIO 963K
  25. 25. for DIGITAL INNOVATION Watch and Jewelry Tudor Fashion Fay Ferragamo Fashion e-commerce Luisaviaroma Beauty Chanel Automotive Audi Vogue Series Mini Mercedes Benz
  26. 26. for Thank you.

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