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Branding From Below: costruire brand di successo

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Come si costruiscono brand di successo attraverso collaborazione, innovazione lean, dinamiche del social business

Published in: Leadership & Management
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Branding From Below: costruire brand di successo

  1. 1. Fonte: business2community.com
  2. 2. Fonte: La piramide della CBBE di Keller
  3. 3. Leslie de Chernatony, Brand Management, 2001 A model for strategically building brands.
  4. 4. Fonte: www.bluesummitstrategy.com
  5. 5. • •
  6. 6. Burke K., A grammar of motives, 1945
  7. 7. Espressione della cultura aziendale
  8. 8. - Assume un ruolo di leader
  9. 9. Fonte: Nonaka I. & Takeuchi H., 1995
  10. 10. Henry Chesbrough, Open innovation, 2004
  11. 11. - Assume un ruolo di leader
  12. 12. - Assume un ruolo di leader Fonte: The feedback loop, Sacha Chua on Eric Ries 2012.
  13. 13. - Assume un ruolo di leader
  14. 14. XZXZ<NXJKZ<NX

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