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Smart - Augmented - Connected: Die nächste Stufe von Mobile Business Innovation

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Seit der Gründung des Arbeitsschwerpunkts „Mobile Business“ in an meinem Lehrstuhl in 2012 beschäftigen wir uns mit der Frage, wie mobile Technologien innovativ im Unternehmenskontext genutzt werden können.
Nach dem Siegeszug von Smartphones und Tablets als Kontaktpunkte zum Konsumenten und als Arbeitsgeräte im geschäftlichen Kontext macht eine nächste Generation von Geräten auf sich aufmerksam, die sogenannten Wearables. Wir haben uns deshalb aufgemacht zu untersuchen, wie weit entwickelt diese Technologien im Innovationsprozess sind und wie sie bereits in Unternehmensanwendungen eingesetzt werden.

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Smart - Augmented - Connected: Die nächste Stufe von Mobile Business Innovation

  1. 1. Smart – Augmented – Connected: Die nächste Stufe von Mobile Business Innovation mit Wearable- und IoT-Technologien St.Gallen Mobile Business Forum, 01. Juni 2016, St.Gallen Prof. Dr. Andrea Back
  2. 2. Neurowear-Feedback zur Veranstaltung 2 Video Necomimi: 0:01-0:37: https://www.youtube.com/watch?v=6tGx5pxG3VY
  3. 3. WEARABLES
  4. 4. Agenda 4 1 Formfaktor 2 Rolle in Digitalen Business Ecosytems 3 Fragen aus Sicht eines Chief Digital Officer 4 Strategische Perspektive 5 Zusammenfassung und Fazit
  5. 5. Bildquelle: http://www.bmwblog.com/2014/01/07/bmw-i3-samsung-galaxy-gear/ 1 Formfaktor
  6. 6. Tesla über Smartwatch steuern 6 Quelle: http://electrek.co/2016/02/04/summon-tesla-model-s-apple-watch-video/
  7. 7. Vernetztes Auto 7
  8. 8. Pick by Vision 8 Quelle: http://electrek.co/2016/02/04/summon-tesla-model-s-apple-watch-video/
  9. 9. mHealth 9 Quelle: xxx
  10. 10. 10 Linsen und …
  11. 11. 11 … Biostamps
  12. 12. 12 Insideables
  13. 13. 13 Insideables
  14. 14. Marktanteil und Prognose, IDC – global Q3-2015 14 Quelle: IDC Wearable Device Tracker
  15. 15. State of Enterprise Wearables – APX, Jun. 2015 15 Quelle: www.apx-labs.com, APX commissioned Zogby Analystics. IT and business decision makers, mind. 500 Mitarbeiter, 201 Antworten
  16. 16. 2 Rolle in Digitalen Business Ecosystems
  17. 17. Analyst unterscheidet IoT, Wearables u.a. im IoE 17
  18. 18. CISCO-Darstellung: Internet of Everything 18 Daten Mensch ProzesseDinge
  19. 19. CISCO-Darstellung: Internet of Everything 19 Daten Mensch Prozesse Dinge Wearables
  20. 20. CISCO-Darstellung: Internet of Everything 20 Daten Mitarbeiter Prozesse Dinge Wearables Konsument
  21. 21. Wearable Use Cases in Studie Der Mensch ist vernetzt … und «am Steuer» 21
  22. 22. Connected Car - Autonomes Fahren?
  23. 23. Studien I und II 23
  24. 24. Agenda 24 1 Formfaktor 2 Rolle in Digitalen Business Ecosytems 3 Fragen aus Sicht eines Chief Digital Officer 4 Strategische Perspektive 5 Zusammenfassung und Fazit
  25. 25. 3 Fragen aus Sicht eines CDO
  26. 26. Was bringts? 26 Quelle: www.apx-labs.com, APX commissioned Zogby Analystics. IT and business decision makers, mind. 500 Mitarbeiter, 201 Antworten
  27. 27. Keine monetär quantifizierten Nutzen - Wieso? 27 Ideen sammeln Eigene Darstellung: InnoPipeline, Dr. Christian Bodmer http://www.innocoach.ch/de/angebot.html Gestaltung des Ideentrichters = Chefsache Exit / Start-up Markt / Technologie Konzept? 1 2 Geschäftskonzept 3 Entwicklung 4 Optimierung 5 Verabschiedung 6
  28. 28. Für Mobile Solutions geeignete Aufgaben 28 Routineaufgaben z.B. Zeitaufschrieb, Spesenabrechnung Kommunikation, Entscheide z.B. virtuelle Teams, datenbasierte E. Dokumentation z.B. Serviceberichte, Leadsmgmt. Infos abrufen und verarbeiten z.B. Maschinen-Log-Daten, Inventare
  29. 29. 4 Strategische Perspektive
  30. 30. Von der Prozess-Sicht …
  31. 31. … zur Wertschöpfungskette
  32. 32. 32 Beispiel Bosch IoT-Cloud und Kfz-Versicherung D: HUK-Coburg-Bosch CH: Axa DriveCheck
  33. 33. Netzwerk-Paradigma: Plattform-/Servicegeschäft I
  34. 34. 34 Netzwerk-Paradigma: Plattform-/Servicegeschäft II
  35. 35. 5 Zusammenfassung
  36. 36. Innovationsstufen von Mobile Business 36 I. Allgegen- wärtigkeit Automa- tisierung II.Intuitive Nutzung Quelle: Back, A., Ruf, C. (2015). Vorlesungsunterlage «Informationssysteme für Mobile Business», Universität St.Gallen. III: Intelligen- teInhalte IV: Unschein- barkeitNetzwerk- Paradigma
  37. 37. 37 xplorieren und iterativ Experimentieren Use Cases Technologiemonitoring Neue Wege durchs Netzwerk-Paradigma Management der Digitalen Transformation Vertrauensbasierte Wertschöpfung FAZIT
  38. 38. 38 eue Wege durchs Netzwerk-Paradigma Management der Digitalen Transformation Vertrauensbasierte Wertschöpfung FAZIT xplorieren und iterativ Experimentieren Use Cases Technologiemonitoring Danke
  39. 39. Mobile Business Forum 2016 #mbforum16 http://www.mbforum.ch
  40. 40. Übersicht zu Anwendungsfeldern Gesundheit & Leistungssport Industrie & Produktion Logistik & Infrastruktur Life-Style & Quantified Self Finanzindustrie Smart Textiles Smart Mining Pick-by-Vision Logistics Mobile Health Solutions Life as a Cyborg Pekko Vehviläinen Cross-Industry Smart Watch App Smart CoachingSmart Lighting Aktuelle MBIZ- Forschung Mobile ERP Next: Innovation Speeddating

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