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Simple Ways to Maximize Your Efforts on Facebook

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Learn quick and simple ways to maximize your efforts on Facebook, including how to get your best look on Facebook, best practices for being social, and Insights you will actually use!

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Simple Ways to Maximize Your Efforts on Facebook

  1. 1. Simple Ways to Maximize Your Efforts onPresentation © 2012, Andrea McKee. All rights reserved. Photo: CORBIS http://bit.ly/LCyiRy Presentation by Andrea McKee Social Media Director for The Pink Bride Knoxville Wedding Professionals Meeting www.facebook.com/ThePinkBrideCo
  2. 2. What to expect!• Your Best Look on Facebook – Overview of Timeline – Vanity URL• Best Practices for Being Social – Most engaging content – Scheduling content – Highlighting and pinning to top – Responding to fans• Quick Insights to Use – Reach – Engagement Ratio – Virality www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  3. 3. Your Best Look on FacebookPresentation © 2012, Andrea McKee. All rights reserved. Photo Old Spice Facebook page http://on.fb.me/LDbVLL How to gain fans and drive brand awareness with your Facebook page Knoxville Wedding Professionals Meeting www.facebook.com/ThePinkBrideCo
  4. 4. Overview of Timeline• Masthead – Cover photo – Profile picture – Tabs• Filling out your timeline – Why it’s important – Business Start Date – Milestones www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  5. 5. Masthead www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  6. 6. Masthead: Cover PhotoREGULATIONS:No purchase information or couponsNo contact informationNo calls to action or arrowsCan’t be misleading www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  7. 7. Masthead: Cover Photo•Changing your coverphoto creates a storythat posts on yourtimeline and shows upin your fans’ NewsFeed. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  8. 8. Masthead: Profile Picture•Use your logo to drive brand awareness•Professional branding instills trust www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  9. 9. Masthead: Tabs•Four maximumshown on page•All can beswitched outexcept for Photos www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  10. 10. Masthead: Tabs•Shift tabs using the dropdown menu www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  11. 11. Masthead: Tabs•Edit Settings allows you to change the tab name and image www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  12. 12. Filling out your timeline• Tells your story in a visually descriptive way• Great for engagement of target market www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  13. 13. Filling out: Business Start Date• Begin by using the dropdown menuafter clicking Event, Milestone +.• Click on Milestone. You will beprompted to enter when yourbusiness began. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  14. 14. Filling out: Business Start Date www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  15. 15. Filling out: Milestones• Again, use the dropdown menuafter clicking Event, Milestone +.• Click Milestone. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  16. 16. Filling out: Milestone• Like the Founded option, include a picture. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  17. 17. Filling out: Milestone www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  18. 18. Vanity URL• Without vanity URL, your page URL is structured as facebook.com/username/123456789• Set your vanity URL by going to https://www.facebook.com/username www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  19. 19. Best Practices for Being SocialPresentation © 2012, Andrea McKee. All rights reserved. Photo Adam Paudyal http://bit.ly/Ncj0VQ How to foster the conversation and create brand loyalty Knoxville Wedding Professionals Meeting www.facebook.com/ThePinkBrideCo
  20. 20. Being Social: Most Engaging Content • A picture is worth a thousand words • Videos go viral • Fill in the blanks and questions stir conversation • Support your blog by linking posts in Facebook updates • Coupons and codes turn fans into buyers – Printable coupons – Whisper codes www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  21. 21. Being Social: Scheduling Content• Avoid using third party scheduling services www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  22. 22. Being Social: Pinning to Top • Great to draw attention to older material, weekly specials, coupons, etc. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  23. 23. Being Social: Pinning to Top • Ribbon marker www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  24. 24. Being Social: Highlighting • Span the full width of the page, like Milestones www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  25. 25. Being Social: Responding to Fans • Address fans by name (@Jane Doe) • Respond to (rather than delete) angry comments • Like fans’ comments • Answer messages in a timely manner • Comment and Like others’ content www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  26. 26. Quick Insights to UsePresentation © 2012, Andrea McKee. All rights reserved. Photo hetemeel.com http://bit.ly/LDCdNZ How to easily and quickly check the progress of your Facebook efforts Knoxville Wedding Professionals Meeting www.facebook.com/ThePinkBrideCo
  27. 27. Insights: Reach• Use graphin Insights onAdmin Panel• Totalnumber ofpeople whosaw a storyabout us intheir NewsFeed. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  28. 28. Insights: Engagement Ratio• Percentage of fans talking about us• Over 10% here; above average www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  29. 29. Insights: Virality• Click See Allfor specificpostinformation www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  30. 30. Insights: Virality • Real-time information • Virality is the measure of how “viral” a post becomes. It is the number of people who commented, liked, or shared the post out of everyone who sees that post in their News Feed. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  31. 31. Insights• Click on each number to get more information. www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.
  32. 32. Knoxville Wedding Questions? Professionals Meeting www.facebook.com/ThePinkBrideCo Presentation © 2012, Andrea McKee. All rights reserved.

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