But first. . .
1- What’s your
Pie in the sky goal?
2- What are your objectives?
3- What is your strategy?
4- What tactics will you use?
There are no magic wands,
no hidden tricks,
and no secret handshakes
that can bring you
but with time, energy,
you can get there.
Lots of people.
Share news that they care about.
189 million of Facebook’s users are"mobile only”
Is your content mobile friendly?
The fastest growing demographic
on Twitter is the
55–64 year age bracket.
This demographic has grown 79% since 2012.
The 45–54 year age bracket is the fastest
growing demographic on both Facebook and Google+.
For Facebook, this group has jumped 46%.
For Google+, 56%.
What the Plus?!?
•Google likes you better with Google Plus
•Google+ feeds the Google giant
•Improves your SEO
•Organic search results
•Great visual content
•Link to blog posts
•Link to Videos
•Started as iPhone App, Oct 6, 2010
•Stylized mobile photo and video sharing
•Acquired by Facebook for $1 billion Apr 2012
•Share on Facebook, Twitter, Tumblr, Flikr
•Comment, follow, like, tag
Do you have Video Content
YouTube reaches more
U.S. adults aged 18–34
than any cable network.
Use your Phone
Use your Images and Your Voice
New users daily.
Not participating as much on the lighter social sites.
Who is your target market?
Where to start?
- Choose 1 place to start- make your content fin
- Put it in your time budget
- Set goals for each piece
- Create the schedule
- Think of some topics or themes- focus on the reader
- Call to action as appropriate
- Purchase cycle
- Connect with others- is your content shareable?
Did you pick one?
Facebook: Use if: reach a massive audience with a diverse array of content
Twitter: Use if: You have frequent updates or content with a “timeliness”
Google+: Use if: You have a physical location and want to appear in local
YouTube: Use if: Your business could benefit from product demos,
testimonials, or putting a human face to your brand.
LinkedIn: Use if: You are in a B2B space, or you want to speak to a more
Pinterest: Use if: You want to target a female audience and have great visual
Instagram: Use if: You can create interesting visual content on a regular basis.
Let’s continue the conversation. Call or email me.