Even if LTE is still technically in a pre-mature phase, it is arousing unprecedented interest from equipment vendors and operators, as it promises to fundamentally change the mobile ecosystem enabling new services and applications.
However, in these uncertain economic times, there is no room for risky and poorly analyzed business decisions that will influence heavily the success of the LTE initiative.
Therefore, the keystone is the adoption of a holistic and iterative approach, capable of taking into account all market, technical, economic and financial aspects, ensuring the best possible alignment between business and technology strategies, identifying clearly the main cost drivers and evaluating correctly the feasibility of the investment. This requires not focusing on the single facets of the revenue forecast, technical decisions and cost calculation, but considering all these different elements in a comprehensive and integrated view, building the business case through successive approximations.
This presentation sets out the guidelines for this holistic and iterative approach in order to transform such promising technology in a real business. This presentation is supported by a business case related to the deployment of a LTE infrastructure to provide
broadband services to residential users located in the five most important Italian cities.