Presentation prepared for the H&M Transparency Day. The presentation focused on engineering social influence on the demand side as the key factor in building a viable, desirable, and feasible transparency strategy.

1. Rethinking fashion’s transparency gameplan
H&M Transparency Day Hack, Los Angeles, November 15th 2018
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2. I am here to talk about the intersection
of fashion & transparency.
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3. @andjelicaaa

4. it’s the end of fashion as we know it.
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5. 216M > 341K
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6. technology is the ultimate market-maker.
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7. what AI, blockchain, or 3D
printing thing should I build?
how to use use AI, blockchain & 3D to
excite customers about transparency?
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8. redefine how to create, distribute,
and capture value.
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9. fashion is not trading products anymore.
It is trading the entire product lifecycles.
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10. market focus consumer focus
transformativevalue
addition
systems disruption
incrementalvalue
design
making legacy business
more valuable
human-centered business
solutions
creating a new market
and/or value chain
connecting products &
services to create new value
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11. addition.
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12. systems.
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13. design.
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14. disruption.
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15. the goal is not just to have a transparency
strategy. It is to have the transparent brand.
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16. to become transparent, fashion companies need
to think like technologies that disrupt them.
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17. thank you.
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