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summarized by
      Andi S. Boediman
Strategic Innovation Consultant
  andisboediman@gmail.com
     www.ideonomics.com
History
• Founded in 1971.
• Coffee, tea, and spice store.
• Named in honor of the first mate in
  Herman Melville’s Moby Dick.
History
• 1982: Schultz enters as head of marketing
• 1987: Jerry and Gordon sold Starbucks and Giornale
  acquired it making Howard Schultz the CEO and the
  name changed to Starbucks Corporation.
• 1996: Starbucks and Dreyer's Grand Ice Cream, Inc.
  introduces Starbucks® Ice Cream and Ice Cream bars,
  making Starbucks the number one brand of coffee ice
  cream in the U.S.
• Began selling bottled Frappuccino
• 1998: Introduced a lighter and milder tasting line of
  coffee and Tiazzi, a mixture of tea, fruit juice, and ice.
• Through Kraft Foods begins to extending the Starbucks
  brand into grocery stores
Starbucks Presentation
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Starbucks Presentation

  • 1. summarized by Andi S. Boediman Strategic Innovation Consultant andisboediman@gmail.com www.ideonomics.com
  • 2. History • Founded in 1971. • Coffee, tea, and spice store. • Named in honor of the first mate in Herman Melville’s Moby Dick.
  • 3. History • 1982: Schultz enters as head of marketing • 1987: Jerry and Gordon sold Starbucks and Giornale acquired it making Howard Schultz the CEO and the name changed to Starbucks Corporation. • 1996: Starbucks and Dreyer's Grand Ice Cream, Inc. introduces Starbucks® Ice Cream and Ice Cream bars, making Starbucks the number one brand of coffee ice cream in the U.S. • Began selling bottled Frappuccino • 1998: Introduced a lighter and milder tasting line of coffee and Tiazzi, a mixture of tea, fruit juice, and ice. • Through Kraft Foods begins to extending the Starbucks brand into grocery stores