A New Opportunity in Digital Publishing


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Trend in digital publishing that will shape the future of publishing industry.

Presented at EDGE–East Design & Graphic Expo, Surabaya, Indonesia

Published in: Technology, Business

A New Opportunity in Digital Publishing

  1. 1. digital printing as a solution a new opportunity in digital publishing presentation by Andi S. Boediman Strategic Innovation Consultant andisboediman@gmail.com www.ideonomics.com
  2. 2. the publishing trend
  3. 3. eBooks Reports from the International Digital Publishing Forum show eBook unit sales growing at a rate of 40%-60% in the period 2002-2003, compared to an annual growth rate of around 5% in traditional print publishing).
  4. 4. Mobile, Wireless & PDA Shoppers
  5. 5. The Saltire Centre Glasgow Caledonian University It combines elements that would normally be found in the library, ICT centre, student services centre and students' union. The spaces have been designed to encourage different learning styles and merge social and learning space in a very effective way. Even the coloured dynamic lighting changes through the day and the week to reflect different moods. The Saltire Centre has become the aspirational learning space at the heart of the campus.
  6. 6. Million Book Project Computer scientists at Carnegie Mellon University embarked on a project to digitize the published works and make them freely available online. They have surpassed their target, more than 1.5 million books - many of them in Chinese. The work has been carried out by workers at centers in India and China, helped by $3.5 million in funding from the National Science Foundation and contributions from computer hardware and software makers. The US, China, and India each have contributed $10 million in cash and contributions to the project, undertaken with partners at China's Zhejiang University, India's Indian Institute of Science, and Egypt's Library at Alexandria.
  7. 7. Sony Reader The Sony PRS-500 Reader is an e-book reader that uses an electronic paper display developed by E Ink Corporation, that has 166 dpi resolution, four levels of grayscale, is viewable in direct sunlight, requires no power to maintain the image, and is usable in portrait or landscape orientation. The reader uses an iTunes Store-like interface to purchase books from Sony's Connect eBook store. It also can display Adobe PDFs, personal documents, blogs, RSS newsfeeds, JPEGs, and Sony's proprietary BBeB (quot;BroadBand eBookquot;) format. The Reader can play unencrypted MP3 and AAC audio files. Unlike its close cousin, the LIBRIé, the Sony Reader offers no way for the user to annotate a digital book due to lack of a keyboard.
  8. 8. Amazon Kindle Amazon Kindle is a wireless, portable reading device with instant access to more than 130.000 books, blogs, newspapers and magazines. It uses an electronic paper display, reads the proprietary Kindle (AZW) format, and downloads content over Amazon Whispernet, which uses the Sprint EVDO network. The Kindle can be used stand alone without a computer. Whispernet is accessible through Kindle without any fee. Amazon does not sell the Kindle outside the United States as Whispernet only works in the U.S. On the release day, the Kindle Store had more than 88,000 digital titles available for download, but that number has steadily increased. Amazon's first offering of the Kindle sold out in five and a half hours and the device remained out of stock until late April 2008. At launch, the device retailed for $399; Amazon subsequently lowered the price to $359.
  9. 9. print on demand
  10. 10. What is Print on Demand? – P.O.D. • Short-run digital printing for stock replenishment ->under 500 units • Ultra-short-run digital printing -> under 25 units • Single copies in response to individual orders • Single book or Single Journal issue printing • Speed – fast turnaround times • Availability • Keeping production costs low • Smart inventory management
  11. 11. Types of Publishers using POD services today: • University Presses for extensive backlists & new monographs • Scientific, Technical, Academic, Professional & Reference Publishers for extensive backlists, new books & journal back issues • Trade Publishers for low demand imprints, series or titles • Religious literature publishers
  12. 12. Types of Publishers using POD services today: • Multinationals publishing in Europe/North America wishing to print an ISBN for local demand • Publishers outside UK or USA who want to access those markets faster without international shipping costs • Author Services organisations for all new titles • Very small independent publishers or “micropublishers” (>10 titles per annum) with no distributor/limited credit for all new titles
  13. 13. Academic Publishing ANU E Press Downloads ANU E Press has developed an E Commerce facility so that customers can easily order print- on-demand copies of ANU E Press titles directly from the website. Usage statistics gathered by ANU E Press continue demonstrate continued growth in access of ANU E Press titles. • Still early days, but 2005 figures are impressive for downloads from 15 academic titles, largely reprints • PDF book and chapter downloads- 55,000 to May 2005 – excludes mobile device downloads, etc • September 2005 whole-book downloads : – The Spanish Lake (1905) – Asian Socialism and Legal Change (379) – Ethics and Auditing (424) – Humanities Research Centre History (554)
  14. 14. Academic Publishing
  15. 15. Book Sales Lifecycle… NOT the production lifecycle Unit Sales per Title Over half of all ISBNs in the UK per annum sell less than 250 copies per annum UK US 10,000 100,000 New Title Best selling Front List Back List X Out of Print 1500 10,000 Minimum Offset Quantity 500 1,000 A B B C D Time Bound proofs No more Reprint under consideration Dues Low demand front list No more OP Virtual fulfillment front list
  16. 16. How POD works = Order, Print & Ship Order Received for Pack & Ship 1 - 1200 Check Print & Collate to order Trim Bind
  17. 17. Amazon Print & Distribute = Rapid Availability – Wholesale channel model Typical US Amazon.com record Jan 2004: American Collegiate Populations: A Test of the Traditional View by Colin B. Burke Availability: Usually ships within 1-2 business days List Price: $50.50 Price: $50.50 & This item ships for FREE with Super Saver Used & new from $29.95 Edition: Textbook Binding See more product details Product Details Textbook Binding Publisher: New York University Press; (September 1982) ASIN: 0814710387 Amazon.com Sales Rank: 2,235,589 Typical UK Amazon.co.uk record Jan 2004: Harley Granville Barker Plays: The Voysey Inheritance / The Madras House / Waste / The Secret Life (Methuen World Classics) Harley Granville-Barker, Margery Morgan (Introduction) Our Price: £14.99 (Approx: $23.89) 2 Used & New from £7.50 Availability: usually dispatched within 9-11 days* Print on Demand (Paperback) - 256 pages (11 March, 1993) Methuen Publishing Ltd; ISBN: 0413675300 Amazon.co.uk Sales Rank: 209,982
  18. 18. How NowDocs Works
  19. 19. General Overview of FedEx Kinko’s Founded in 1970 in Isla Vista, CA Approximately 1,300 domestic and 120 international locations 20,000 employees or Team Members Generates approximately $2.0B in annual revenue Privately held company until early 2004, then purchased by FedEx Corp for $2.7B in March Kinko’s is the fourth operating unit of the FedEx family of companies that includes Express, Ground and Freight
  20. 20. Strong Distribution by FedEx Kinko’s FedEx improved its distribution by acquiring Kinko’s in 2004
  21. 21. how about INDONESIA?
  22. 22. case Equinox Subur Kanisius Gramedia
  23. 23. RETHINK about your business
  24. 24. It’s better to OBSOLETE YOURSELF than competitor does them for you
  25. 25. Andi S. Boediman Strategic Innovation Consultant andisboediman@gmail.com www.ideonomics.com