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Chapter 4: Listening


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Presentation created for COMM 107 - Oral Communication: Principles and Practice

University of Maryland

Source: Communication: A Social and Career Focus by Berko, Wolvin & Wolvin

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Chapter 4: Listening

  1. 1. Listening
  2. 2. <ul><li>Everyone is expected to know how to do it </li></ul><ul><li>Communication depends on it </li></ul>Hearing ≠ Listening
  3. 4. <ul><li>Taking in messages through auditory and visual stimuli </li></ul><ul><li>People retain only 25 percent of what they hear, so make sure you “WOW” them </li></ul>
  4. 5. <ul><li>Our ability to focus on one stimuli </li></ul><ul><ul><li>Our working memory puts in work </li></ul></ul><ul><li>Role of motivation / concentration </li></ul><ul><ul><li>Humans have short attention spans </li></ul></ul><ul><ul><li>We think at least twice as fast as speakers talk so we tend to tune in and out </li></ul></ul><ul><ul><li>Communicators must be dynamic and engaging </li></ul></ul><ul><ul><li>To concentrate is also to avoid distractions </li></ul></ul><ul><li>Role of paraphrasing </li></ul><ul><ul><li>If you can paraphrase, it means you got it/understood </li></ul></ul>
  5. 6. Count the number of times the players in WHITE shirts pass the basketball. Only those in WHITE shirts. An exercise in: Attention and perception
  6. 7. <ul><li>Perception = screening process through which we filter messages </li></ul><ul><li>Selective perception = we pay attention to whatever is relevant at the time (remember the McDonald’s sign in Times Square?) </li></ul><ul><li>We all perceive different things </li></ul>
  7. 8. <ul><li>We organize stimuli into categories in order to understand them </li></ul><ul><ul><li>Schema or schemata </li></ul></ul>=
  8. 9. <ul><li>Intellectual, emotional or behavioral reaction to a listened message </li></ul><ul><ul><li>Can be internal or external </li></ul></ul>
  9. 10. <ul><li>Role of the speaker </li></ul><ul><li>Role of the message </li></ul><ul><li>Role of the channel </li></ul><ul><li>Role of external and internal variables </li></ul><ul><li>Role of memory and time </li></ul>
  10. 11. <ul><li>Discriminative listening </li></ul><ul><li>Comprehensive listening </li></ul><ul><li>Therapeutic listening </li></ul><ul><li>Critical listening </li></ul><ul><li>Appreciative listening </li></ul>