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Creativity isn't just the responsibility of advertising agencies. The struggle for brands to discover relevant ways to connect with consumers starts by infusing more creative approaches earlier in the innovation journey, i.e. from the insight development process.
Too often we dwell in familiar territory, and it takes an injection of creativity into the insight process to get richer rewards.
In our session, Face shares eight key principles for uncovering new ground and delivering fresher and deeper insight. These principles can be applied on any project, big or small, local or international.
Learn how to ask more interesting questions to get more interesting answers from consumers, and provide your team with a stronger platform for strategic inspiration and creative fuel.