Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010

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Drivers in social media. Some thoughts on why and how people decide to use and participate in social media.

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Drivers In Social Media Anders SjöMan Springtime Pr Dec 2010

  1. 1. Social media – Come join the conversation Anders Sjöman, Springtime anders.sjoman@springtime.nu
  2. 2. Quick poll: How digital are you? Last couple of days, have you: read a blog? written a blog? forwarded a videolink from YouTube? uploaded a video to YouTube? read something on Wikipedia? edited an entry on Wikipedia been on Facebook? been on LinkedIn? microblogged at Twitter?
  3. 3. Springtime, www.springtime.nu No medium is more effective to influence an individual than personal dialogue, exchange SPRINGTIME FACTS and role-modeling. The key is to Founded: 1994 determine the individuals who Employees: 77 (70 consultants) can credibly represent each Fee income: 83,5 MSEK (2008) issue. Rewards: No 1 PR agency 2006, 2004 and 2002 (Sweden, Regi/DI) CEO: Maria Arnholm We help our clients manage Offices: Stockholm, Beijing, Shanghai change with the help of Partner and network: effective communications. Eastwei Relations Springtime consults in four (Beijing, Shanghai, Guangzhou, Chengdu) areas of communication: FIPRA - Finsbury International Policy & Regulatory Advisers Internal communications NPRN – Nordic PR-network Investor Relations IPRA – International PR Association Marketing PR Public Affairs
  4. 4. Anders Sjöman – a lot available online, but not everything ____________________________________ Anders Sjöman SPRINGTIME Holländargatan 13 Box 3295 103 65 Stockholm anders.sjoman@springtime.nu Office: +46 (0)8 50 60 17 60 Mobile: +46 (0)70 717 60 78 Fax: +46 (0)8 50 60 18 00 Skype: anderssjoman Twitter: www.twitter.com/anderssjoman Facebook: www.facebook.com/anders.sjoman Bambuser: www.bambuser.com/anderssjoman LinkedIn: www.linkedin.com/in/anderssjoman Springtime's ning: http://ning.springtime.nu/profile/anderssjoman
  5. 5. So many new concepts...
  6. 6. ...presented in so many different ways...
  7. 7. What’s everyone doing? 2009 • Phone • Newspapers • Email • SMS • Mobile phones • TV • Radio • CD- och DVD players • Cable-TV 1989 • Home computer • Phone • Online Video • Cable-TV • Downloading • Tape player • Social networks • Walkman • Instant Messaging 1969 • VCR • Satellite TV and radio • Phone • Video games • MP3-players • Newspapers • Newspapers • iPod • Television • TV • Blogs • Weeklies • Weeklies • Mobile internet • Radio • Radio • Mobile phone games • Record player • Record player • Podcasts
  8. 8. Where do they find the time? All of Wikipedia: TV-viweing (US alone): about 100 million manhours about 200 billion manhours (=2000 Wikipedias/year) Americans spend 100 million manhours ever year only on commercial breaks. Source: Clay Shirkyon, Here Comes Everybody
  9. 9. But why?
  10. 10. 1. Flashmobs: Central Station Freeze; Football Fans
  11. 11. 1. Flashmobs: Carrotmob
  12. 12. 2. Michel Eduoard LeClerc, LECLERC
  13. 13. 3. Talk back: Tiger Woods ”Jesus Shot” Buggen http://www.youtube.com/watch?v=h42Ue R-f8ZA Svaret http://www.youtube.com/watch?v=h42Ue R-f8ZA
  14. 14. 4. Agria Animal Insurance – The customer’s best friend
  15. 15. A trend! I am seen, therefore, I am! I am heard, therefore, I am! I influence, therefore, I am! Modern communication: Help individuals see the effect of their actions
  16. 16. But already the greeks... ...liked talking to each other. We talk because we: seek context and a sense of beloging want to minimize risks, costs and insecurities benefit from it want to mark our social position
  17. 17. People Influence People
  18. 18. Change happens through personal influence
  19. 19. Bygga relationer - påverka samtal It’s all connected Real meetings The web (IRL... AFK...)
  20. 20. The Social Web Flower SMS s Blog Mic r blo o- Wikis gs Socia m l Foru netw orks Tags Video S RS Transparency – Share and acknowledge – Conversations and dialog
  21. 21. Skittles.com mixes it up
  22. 22. What? Me digital?
  23. 23. People Influence People

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