@andersramsay | #agileuxUX Singapore 2013The
UX of Minimum Viable Productsby Anders Ramsay

@andersramsay | #agileuxUX Singapore 2013What
is a Minimum Viable Product?

@andersramsay | #agileuxUX Singapore 2013What
is a Minimum Viable Product?The shortest path from idea to validated learning.

#agileux | @andersramsayUX Singapore 2013An
entire organization is struggling to use a 20-year-oldinternal enterprise system.

#agileux | @andersramsayUX Singapore 2013Pain
points- Entering data into wrong fields.- Changes sometimes not saved.- Data often needing to be re-entered.- Often manually renaming/moving files.- Some departments refusing to use thesystem saying they’d never get anyactual work done.

#agileux | @andersramsayUX Singapore 2013“Cool,
let’s do some research, model somepersonas, create a deck of wireframes, andstart building the new system…”

#agileux | @andersramsayUX Singapore 2013“Cool,
let’s do some research, model somepersonas, create a deck of wireframes, andstart building the new system…”“No, let’s conduct an MVP experiment:Find one pain point, try removing it, and seewhat we learn...”

@andersramsay | #agileuxUX Singapore 2013The
MVP/Shortest Path to Validated Learning:

@andersramsay | #agileuxUX Singapore 2013The
MVP/Shortest Path to Validated Learning:

@andersramsay | #agileuxUX Singapore 2013Offered
riches both in user and tech learning.Could be implemented quickly.A success, even if it failed.The MVP/Shortest Path to Validated Learning:

#agileux | @andersramsayUX Singapore 2013The
MVP/Shortest Path to Validated Learning:

@andersramsay | #agileuxUX Singapore 2013vi·a·ble /ˈvīəbəl/Adjective1.Capable
of working successfully; feasible: "the proposedinvestment was economically viable".2.(of a seed or spore) Able to germinate.

@andersramsay | #agileuxUX Singapore 2013“A
minimal viable product is...a rollingseries of releases that iterate and improvebased on a mix of data and vision/judgment.”—Giff Constable, Interaction 2011

@andersramsay | #agileuxUX Singapore 2013Focusing
on learning over features...Persist orPivot?MVP #1 MVP #2 Persistor Pivot?...etc.Experimentand learnExperimentand learn

@andersramsay | #agileuxUX Singapore 2013MVP
vs Product VisionOne step toward a destination on the horizon.

#agileux | @andersramsayUX Singapore 2013How
does this impact UX design?

#agileux | @andersramsayUX Singapore 2013Changing
how we collaborateAdopt Agile UX methods to enable fast/high quality cycles of work.Whole team ideation andvisioningEffective workshopsPairing across roles/disciplines

#agileux | @andersramsayUX Singapore 2013Changing
what we measure“Is this user-friendly?”

#agileux | @andersramsayUX Singapore 2013Changing
what we measure“Is this user-friendly?”“How much would you pay for this”“How much time would this save?”vs

#agileux | @andersramsayUX Singapore 2013Broadening
our design focusDesigning and testingproduct viability.Designing and testinguser experiences.

#agileux | @andersramsayUX Singapore 2013MVP
Design Patterns

@andersramsay | #agileuxUX Singapore 2013PainkillerTry
removing a high-value, low-cost pain point.

@andersramsay | #agileuxUX Singapore 2013Fa$t
MoneyTry shipping only what you think people will pay for.

@andersramsay | #agileuxUX Singapore 2013Wizard
of OzTry manually simulating system output.

@andersramsay | #agileuxUX Singapore 2013Go
Ugly EarlyTry shipping with the most bare-bones UX possible.

@andersramsay | #agileuxUX Singapore 2013Fake
Storefront (Archetypal Lean Startup landing page)Try marketing the product as if already completed.

@andersramsay | #agileuxUX Singapore 2013Be
the software (aka “Concierge”)Try manually simulating the user experience.

#agileux | @andersramsayUX Singapore 2013Which
pattern should I pick?- What offers the most learning at the lowest cost?- What best tests your riskiest assumptions?- Expect to use a combination of patterns.

#agileux | @andersramsayUX Singapore 2013Bottom
line- Designing MVPs is a craft in its own right.- Broadens the meaning of UX design.- Requires melding virtually all aspects of Agile/Lean UX.- A great measurement of your skill level as a modern UX’er.

#agileux | @andersramsayUX Singapore 2013Thanks!andersramsay.com@andersramsay#agileuxPresentation:http://bit.ly/ux-of-mvps