Learning and communication in the age of the live and 3D web<br />Anders  Gronstedt, Ph.D.,<br />President, Gronstedt Grou...
Gronstedt Group<br />Custom-developed, Web 2.0 and Web 3D-powered learning and communications <br />
	The failure of the class room<br />©2006 Gronstedt Group, Inc<br />
Sales reps retain 10% of training <br />
Training and Communications:               the Detroit of businessCarbon footprint of flying one  participant to a trainin...
Which leads us to the disappearing snowcap on Kilimanjaro <br />
and Tunzo, who climbs Kilimanjaro for a living  <br />
in Tanzania, one of the poorest countries of the world<br />
with his iPod and cell phone<br />
which has perfect coverage at the summit!  <br />
Digital natives<br />	Spend more time playing video games (12.5 h/week) than watching TV              (9.8 h/week)<br />©2...
They create, consume, mash-up, and share material with each other<br />
	Engaged, in control, part of the story line <br />
Failure to connect…<br />I’m your employee <br />I’m training<br />
	A “virtual class room” or a “virtual conference” is like a “motorized horse carriage” <br />©2006 Gronstedt Group, Inc<br />
70% of corporate learners do not complete scheduled online learning programs<br />
72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason <br />
The best that can be said about most eLearning:<br />Gives you the sensation of coma without the worry and  inconvenience....
Smart companies are moving from the static to  the live web<br />Static web<br />Web 3D<br />Live web<br />
Obama’s social media campaign<br />My BarackObama social network: + 1 Million users <br />Twitter:                        ...
Even my dog is on Facebook<br />
Internal Social Networks <br />IBM’ Beehive 65,000 users<br />Best Buy’s Blue Shirt Nation: 20,000 users<br />	(turnover r...
  “Crowd-sourcing”<br /><ul><li> Over 10,000 ideas
 Promoted 682,000 times
 78,000 comments
 Over 200 ideas implemented </li></li></ul><li>Ericsson: Sales simulations meet YouTube Story-centered, character-rich, vi...
TELUS: Alternate reality games<br />
EMC’s podcasts<br />	5-10 new audio casts and <br />	2-3 “vods” a week<br />		11,000 downloads a month<br />			Favorite  a...
“I’ve never seen the field organization so enthusiastic about learning.” <br />James Hunsicker, EMC manager of sales educa...
Podcasting: Jamba Juice <br />Test group 1: <br />Video on iPod<br />Test group 2: Manager training <br />iPod group sold ...
Benefits of podcasting<br />Learning without      interrupting work<br />Take advantage     of downtime<br />©2007 Gronste...
On-demand               time shifting <br />Repeatable, subscription based<br />©2007 Gronstedt Group, Inc<br />
Embedded in the mobile lives of today’s employees <br />
Professional actors and senior executives,      callers,<br />host, side kick, <br />guests, spoof commercials<br />Format...
The Podcast portal:              Social media features<br /><ul><li>  Rating and reviews
Search
  Ranking based on reviews
  Browsing
  Sleek design with   cover images
 “What’s new and hot”</li></li></ul><li>Web 1.0<br />Web 2.0<br />Static web<br />3D Web<br />Live web<br />
The Internet of the future<br />	Gartner Group: 80% of active Internet users will be in virtual worlds by the end of 2011 ...
1200 educational islands <br />
	IBM<br />	50 islands and 20,000 employees in virtual worlds<br />
	IBM’s virtual rehearsal studio<br />
Virtual worlds simulation<br />IBM business simulation <br />
Virtual worlds role playing<br />
Loyalist College Second Life Border Simulation<br />Loyalist College                     Border simulation<br />Class     ...
Elevator pitch role play<br />
Scale and perspective <br />
Siemens: Apprenticeship-on-demand <br />
Duke CE and Stockholm School of economics with Sun and IBM: Build a bridge team building exercises<br />
	Walk inside of products <br />
	Drive products <br />
3D data visualization <br />
IBM: Speed mentoring<br />
Sun’s Solaris scavenger hunt<br />
Cultural emersion for soldiers<br />
Informal communications<br />“no one ever logged into      WebEx just to hang out”<br />
Your next sales kick off meeting?<br />
Collaboration: Schneider Electric and IBM<br />
	“The session                exceeded my               expectations.  It took us          to a new level of  collaboration...
“At IBM you can come to a meeting as a fish”<br />Chuck Hamilton, Learning and New Media Leader for IBM&apos;s 3D Internet...
Scott McNealy,<br />        Chairman   <br />          of Sun <br />            Micro-<br />           systems<br />
IBM’s C.E.O.,<br />Sam Palmisano<br />
	John Chambers C.E.O., Cisco<br />
Sweden’s secretary of foreign affairs unveiling its embassy <br />
Mixed reality meetings<br />
	How long will it take for our industry to break out of our legacy dogmas?<br />©2006 Gronstedt Group, Inc<br />
From watching, reading, and listening…   	<br /> …to doing, simulating, and engaging<br />
From telling and testing,  <br />to conversation and application <br />
From sage-on-a-stage,<br /> to guide-on-the-side<br />
From                          command-and-control,  <br />	to guide-and-nurture <br />
From top-down        to peer-to-peer   <br />
From father-knows-best,<br /> 	to harnessing collective intelligence<br />
From cautious and safe, to wacky and 						rebellious<br />
From plan and execute…<br />…to release early and often, perpetual beta<br />
From asking for permission…<br />… to asking for forgiveness<br />
From people going to training…   	<br />…training going to people <br />
From interruptive distractions,    to teachable moments<br />
From appointment-driven, to on-demand<br />
  From captives in classroom	   to learning in context<br />
 	From instructional design,           <br />	to game design<br />
  	From classes and curriculum,<br />	to a learning organization <br />
From training that doubles as non-narcotic sedatives… <br />… to training that is fun<br />
From replicating courses in new media, to reinventing training with new media<br />
Only one barrier between you and the live  and 3D web<br />
The bureaucratic class<br />
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Learning and communications in the age of the Live and 3D Web

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Presentation by Anders Gronstedt, Ph.D. about next-generation corporate learning and communications

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Learning and communications in the age of the Live and 3D Web

  1. 1. Learning and communication in the age of the live and 3D web<br />Anders Gronstedt, Ph.D.,<br />President, Gronstedt Group<br />
  2. 2. Gronstedt Group<br />Custom-developed, Web 2.0 and Web 3D-powered learning and communications <br />
  3. 3. The failure of the class room<br />©2006 Gronstedt Group, Inc<br />
  4. 4. Sales reps retain 10% of training <br />
  5. 5. Training and Communications: the Detroit of businessCarbon footprint of flying one participant to a training session or conference (kg) <br />
  6. 6. Which leads us to the disappearing snowcap on Kilimanjaro <br />
  7. 7. and Tunzo, who climbs Kilimanjaro for a living <br />
  8. 8. in Tanzania, one of the poorest countries of the world<br />
  9. 9. with his iPod and cell phone<br />
  10. 10. which has perfect coverage at the summit! <br />
  11. 11. Digital natives<br /> Spend more time playing video games (12.5 h/week) than watching TV (9.8 h/week)<br />©2007 Gronstedt Group, Inc<br />
  12. 12. They create, consume, mash-up, and share material with each other<br />
  13. 13. Engaged, in control, part of the story line <br />
  14. 14. Failure to connect…<br />I’m your employee <br />I’m training<br />
  15. 15. A “virtual class room” or a “virtual conference” is like a “motorized horse carriage” <br />©2006 Gronstedt Group, Inc<br />
  16. 16. 70% of corporate learners do not complete scheduled online learning programs<br />
  17. 17. 72% of eLearning dropouts cite either lack of motivation or learning style mismatch as the reason <br />
  18. 18. The best that can be said about most eLearning:<br />Gives you the sensation of coma without the worry and inconvenience. <br />©2007 Gronstedt Group, Inc<br />©2007 Gronstedt Group, Inc<br />
  19. 19. Smart companies are moving from the static to the live web<br />Static web<br />Web 3D<br />Live web<br />
  20. 20. Obama’s social media campaign<br />My BarackObama social network: + 1 Million users <br />Twitter: 152,000 followers <br /> “Yes we can” YouTube: 15 million viewers<br /> Text messages:<br /> 3 Million users <br />
  21. 21. Even my dog is on Facebook<br />
  22. 22. Internal Social Networks <br />IBM’ Beehive 65,000 users<br />Best Buy’s Blue Shirt Nation: 20,000 users<br /> (turnover rate among users 8%, compared to 40-60% industry average)<br />Eli Lilly’s internal Twitter: “Litter”<br />
  23. 23. “Crowd-sourcing”<br /><ul><li> Over 10,000 ideas
  24. 24. Promoted 682,000 times
  25. 25. 78,000 comments
  26. 26. Over 200 ideas implemented </li></li></ul><li>Ericsson: Sales simulations meet YouTube Story-centered, character-rich, video-based simulations <br />
  27. 27. TELUS: Alternate reality games<br />
  28. 28. EMC’s podcasts<br /> 5-10 new audio casts and <br /> 2-3 “vods” a week<br /> 11,000 downloads a month<br /> Favorite audio cast: <br /> “Rainmaker series”<br />©2007 Gronstedt Group, Inc<br />
  29. 29. “I’ve never seen the field organization so enthusiastic about learning.” <br />James Hunsicker, EMC manager of sales education and productivity programs<br />
  30. 30. Podcasting: Jamba Juice <br />Test group 1: <br />Video on iPod<br />Test group 2: Manager training <br />iPod group sold 2-3% more<br />
  31. 31. Benefits of podcasting<br />Learning without interrupting work<br />Take advantage of downtime<br />©2007 Gronstedt Group, Inc<br />
  32. 32. On-demand time shifting <br />Repeatable, subscription based<br />©2007 Gronstedt Group, Inc<br />
  33. 33. Embedded in the mobile lives of today’s employees <br />
  34. 34. Professional actors and senior executives, callers,<br />host, side kick, <br />guests, spoof commercials<br />Format: Conversational & ”edutaining”<br />Zany over-the-top humor, fast-paced, radio-style format<br />©2007 Gronstedt Group, Inc<br />
  35. 35. The Podcast portal: Social media features<br /><ul><li> Rating and reviews
  36. 36. Search
  37. 37. Ranking based on reviews
  38. 38. Browsing
  39. 39. Sleek design with cover images
  40. 40. “What’s new and hot”</li></li></ul><li>Web 1.0<br />Web 2.0<br />Static web<br />3D Web<br />Live web<br />
  41. 41. The Internet of the future<br /> Gartner Group: 80% of active Internet users will be in virtual worlds by the end of 2011 <br />
  42. 42. 1200 educational islands <br />
  43. 43. IBM<br /> 50 islands and 20,000 employees in virtual worlds<br />
  44. 44. IBM’s virtual rehearsal studio<br />
  45. 45. Virtual worlds simulation<br />IBM business simulation <br />
  46. 46. Virtual worlds role playing<br />
  47. 47. Loyalist College Second Life Border Simulation<br />Loyalist College Border simulation<br />Class room<br />Second Life<br />Second Life<br />
  48. 48. Elevator pitch role play<br />
  49. 49. Scale and perspective <br />
  50. 50. Siemens: Apprenticeship-on-demand <br />
  51. 51. Duke CE and Stockholm School of economics with Sun and IBM: Build a bridge team building exercises<br />
  52. 52. Walk inside of products <br />
  53. 53. Drive products <br />
  54. 54. 3D data visualization <br />
  55. 55. IBM: Speed mentoring<br />
  56. 56. Sun’s Solaris scavenger hunt<br />
  57. 57. Cultural emersion for soldiers<br />
  58. 58. Informal communications<br />“no one ever logged into WebEx just to hang out”<br />
  59. 59. Your next sales kick off meeting?<br />
  60. 60. Collaboration: Schneider Electric and IBM<br />
  61. 61. “The session exceeded my expectations. It took us to a new level of collaboration. Being in Second Life got people excited about trying something new, and created a team group effect even though we participated remotely. <br />
  62. 62. “At IBM you can come to a meeting as a fish”<br />Chuck Hamilton, Learning and New Media Leader for IBM&apos;s 3D Internet team <br />
  63. 63. Scott McNealy,<br /> Chairman <br /> of Sun <br /> Micro-<br /> systems<br />
  64. 64. IBM’s C.E.O.,<br />Sam Palmisano<br />
  65. 65. John Chambers C.E.O., Cisco<br />
  66. 66. Sweden’s secretary of foreign affairs unveiling its embassy <br />
  67. 67. Mixed reality meetings<br />
  68. 68. How long will it take for our industry to break out of our legacy dogmas?<br />©2006 Gronstedt Group, Inc<br />
  69. 69. From watching, reading, and listening… <br /> …to doing, simulating, and engaging<br />
  70. 70. From telling and testing, <br />to conversation and application <br />
  71. 71. From sage-on-a-stage,<br /> to guide-on-the-side<br />
  72. 72. From command-and-control, <br /> to guide-and-nurture <br />
  73. 73. From top-down to peer-to-peer <br />
  74. 74. From father-knows-best,<br /> to harnessing collective intelligence<br />
  75. 75. From cautious and safe, to wacky and rebellious<br />
  76. 76. From plan and execute…<br />…to release early and often, perpetual beta<br />
  77. 77. From asking for permission…<br />… to asking for forgiveness<br />
  78. 78. From people going to training… <br />…training going to people <br />
  79. 79. From interruptive distractions, to teachable moments<br />
  80. 80. From appointment-driven, to on-demand<br />
  81. 81. From captives in classroom to learning in context<br />
  82. 82. From instructional design, <br /> to game design<br />
  83. 83. From classes and curriculum,<br /> to a learning organization <br />
  84. 84. From training that doubles as non-narcotic sedatives… <br />… to training that is fun<br />
  85. 85. From replicating courses in new media, to reinventing training with new media<br />
  86. 86. Only one barrier between you and the live and 3D web<br />
  87. 87. The bureaucratic class<br />
  88. 88. The agents of status quo<br />
  89. 89. “Too un-secure”<br />IT<br />“Too expensive”<br />Finance<br />“Too open”<br />Legal<br />“Too wacky”<br />HR<br />Only one way to dodge their bullets<br />
  90. 90. Skunk workapproach <br />Pilot and aggregate up <br />Immediate feedback, iron out kinks early<br />Create a groundswell of <br />support and an army of evangelists<br />
  91. 91. Join our “Train for Success” meetings <br />
  92. 92. “I really have been enjoying the Second Life meetings that you sponsor.  Even to the point last week I was on vacation and made it a point to attend from a mountain cabin. I’ve not only been enjoying the speakers that you’ve had but I have been observing the other people and their interactions as well. I’m personally sold on the technology and think that it has a great possibility”<br />Ted Christansen <br />
  93. 93. Gronstedt Group<br />Custom-developed, Web 2.0 and Web 3D-powered learning <br />

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