I share my thoughts on Content Marketing, You will learn how to Build your buyer persona. How to conduct a content audit How to setup an editorial Calendar I have shared my thoughts on using Twitter as a Marketing tool. The basics of setting up a twitter account What you can use Twitter for A few tips on the types of tweets to get started I have shared my tips on how to grow your twitter following I have shared tips on how to use Twitter for lead generation. I have shared tips on how to track and analyse your twitter marketing I have shared tips on how to use Facebook for marketing Contact me for more information. m@webonmobi.com

1. Social Media for Marketing
www.webonmobi.com
@webonmobiSEO
#SocialMediaMarketing101

2. Webonmobi.com
@andayiseo
#SocialMarketing

3. Know your Audience

4. Build your Buyer Persona

5. Who are your ideal Customers?
What are their biggest concerns
needs and interests?
Where can you reach them? Twitter,
Facebook, Blog, Email

6. Research on your
existing customer
base
Identify the most common buyers
for your products/services

7. Conduct a content audit

8. Create a spreadsheet and list all the
content by:

9. Study your presentation for patterns
Have you developed content for
one Buyer persona while neglecting
others?
Which topics generate the best
results in terms of traffic to the
website or downloads?

10. Setup an Editorial Calendar

11. Follow Industry
News

12. Monitor Social
Conversations

13. Have a Team of Content
Creators

14. Repurpose
Content

15. Conduct Original
Research

16. Keep a list of
evergreen content

17. What are you Waiting For?

18. What is Social Media?

24. Hold on before We Start make sure that you
have;

25. Now you can use Twitter to

26. Types of tweets to get you started
• An Observation: Tweet about something
happening around the office. Include photos
to bring those scenes to life.
• Events You’re Attending: Share a link to the
next conferene or webinar you are hosting or
plan to attend, and why you’re excited about
it.

27. Types of Tweets
• Your Content: Post a link to your company’s
most recent blog article or an offer you think
is particularly helpful, with a headline or
description to encourage readers to click
through.
• Someone Else’s Content: Post a link to
someone else‘s blog article as a helpful
resource, with a compliment for their good
work.

28. Types of Tweets
• Chat With Someone: Direct tweets to other
Twitter users using an @ sign.
• Retweet great content: Quickly share other
people’s tweets with your followers, like
forwarding an email, by clicking the retweet
button.

29. How to Grow
your Twitter
following

30. • Make your company’s Twitter usernames easy
to find.
• Add Follow buttons to your site so people can
easily find you.
• Add your Twitter handle to your email
signatures, business cards, and marketing
collateral..
#SocialMarketing

31. • Make your tweets useful resources so people
need you.
• Interact with those people you follow who
don’t yet follow you back. The Key is
ENGAGEMENT.
#SocialMarketing

32. • Avoid starting a tweet with @username.
• Doing this will only make the tweet visible to
those who follow you and the user who you
are tweeting.
• Example: What’s up @andayiseo (viewable to
everyone)
#SocialMarketing

34. How to Use Twitter for Marketing
• Use Twitter to drive people to your company’s
website.
• Monitor your brand on Twitter. Use Twitter
search tool (http://search.twitter.com)
#SocialMarketing

35. • Use the Twitter “Favorites” feature as a list of
company testimonials
• Search on twitter for users that are commenting
or talking about your brand and favorite their
tweets.
• The next time someone asks about your brand
you should give them a link to your favorites
• E.g http://twitter.com/USERNAME/ favorites
• Example http://twitter.com/andayiseo/favorites
#SocialMarketing

36. • Use Twitter to promote events, webinars, and
campaigns.
• The next time your company holds an event,
fundraiser, or open house, tweet about it!
Best practice is to send people directly to an
event sign-up page.
• Think of a hashtag for your event or webinar
before you start tweeting about it.
• E.g #SocialMarketing

37. • During the event, people often use the
hashtag while live-tweeting,
• Live-Tweeting is when you tweet what you
see/hear in real time.
• The hashtag will tag and aggregate the event‘s
tweets, building an online conversation
around the event.

38. • People who are not at the event might see
your hashtag and want follow and/or join the
conversation, too.
• A popular hashtag often sparks curiosity, and
people will go to http://twitter.com/Hashtag
to participate in the conversation around an
event

39. • Establish yourself as a thought leader in your
industry.
• Tweeting about useful resources and
thoughtful tips, you and your company will
eventually develop thought leadership, and
people will consider you an expert in that
particular subject. Be sure to link to your own
resources as well as others.

41. • Create a dedicated Twitter landing page.
• Create a new page on your website specifically
targeted toward visitors from Twitter.
• This page can be an introductory to your
company page, or offer a piece of lead
generation content

42. • Tweet links to shareble and informative
content
• This is content that offers general education to
your followers, e.g inspiring articles, a How- to
video or a free product.
• E.g. “Free Report: 10 [Insert Industry]
Mistakes to Avoid”

43. • Participate in Twitter chats
• Twitter has helped form an abundance of
micro- communities that have self-organised
around certain topics.

44. Track & Analyse
• Track Reach: Total number of followers. This
number is your raw distribution power
• Response Rate: Average number of @replies per
tweet. When you sent out a link or a question,
how many people responded?
• Branding and Awareness: How often people
reference your company or products. Use Twitter
Search to track this.

45. • Sales Funnel: Number of visitors from Twitter
who visit your company website/blog and
convert into leads and customers.

47. Facebook Do’s
• Respond to customer
comments, both positive
and negative
• When users comment on a
post or write on your wall,
try to recognize them.

48. • Post multiple times per day
• Posting quality content on a
regular basis will draw
viewers to your business’s
page and keep them there

49. • Share content that you are
using to generate leads on
your website
• Facebook provides you with
a great chance to promote
content that you have
generated on your company
website.

50. • Allow fans to like pages on
your website directly
• Allow customers to
connect with your
company on Facebook
directly
from your webpage
#SocialMediaMarketing101

51. • Post more Images
• Images have a higher
chance of reaching many
people as compared to
posting plain content.
• Facebook fans tend to
share and like images
more
#SocialMediaMarketing101

52. Facebook Don’ts
• Remove or edit customer posts
• Never get involved with editing or removing
posts.
• Come across as a salesman
• Facebook users understand that you want to
promote your business, but don’t want to feel
like they are constantly being sold to.
#SocialMediaMarketing101

53. Dont
• Be overly repetitive or spam posts
• Can’t think of something to post? Don’t post
for the sake of posting or repost old blog
articles.
• This is not to say that you cannot repeat links
to your webpage; just spread them out and
connect them to unique content.
#SocialMediaMarketing101

54. Don’t
• Post infrequently
• But don’t come across as a passive company.
• Post atleast 3 times a day
#SocialMediaMarketing101

55. Don’t
• Collect user information without consent
• Ask your fans for consent before using their
information anywhere.
• Failure to do so could lead to you being
banned
#SocialMediaMarketing101

56. www.webonmobi.com
@webonmobiseo
#SocialMediaMarketing101