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Centro de Innovación Turística de Andalucía       Beatriz Gallardo | @beagallardor – Gema Sánchez | @gemaisanchez         ...
¿QUÉ ES ANDALUCÍA LAB?              Proyecto de la Consejería de Turismo Comercio y              Deporte de la Junta de A...
¿QUÉ HACEMOS?                                   www.andalucialab.orgofrecemos soluciones prácticas e innovadoras a las Py...
NUESTRA EXPERIENCIA EN REDES                SOCIALES@andalucialab | @beagallardor | @gemaisanchez
¿Qué queremos                                                          conseguir?                                         ...
¿QUÉ PUEDO HACER EN FACEBOOK?              Publicar contenido de interés para tu público              Conseguir que te s...
¿QUÉ VÍDEOS PUEDO COLGAR EN              YOUTUBE?              Vídeos de productos atractivos              Vídeos de act...
UN PRODUCTO – DOS OBJETIVOS@andalucialab | @beagallardor | @gemaisanchez
¿PORQUÉ GEOLOCALIZACIÓN Y              FOURSQUARE?              Es fundamental que te encuentren en Google              ...
¿YA SABES QUÉ BUSCAS Y DÓNDE QUIERES ESTAR?                ¿Y AHORA QUE…?ESTRATEGIA                                    MED...
FACEBOOK@andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: diferencia ente usuario y página de empresa@andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: crea tu página de empresa                   198x126px@andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: crea tu página de empresa        850x315px       Foto de perfil       Información      PublicacionesURL         ...
FACEBOOK: crea contenido de interés@andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: genera contenido propio@andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: comparte otros contenidos@andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: conversa con tus seguidoreswww.hyperalerts.com                      @andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: organiza tu contenido, destaca lo que más te interese       @andalucialab | @beagallardor | @gemaisanchez
FACEBOOK: anúnciate en Facebook                                          www.facebook.com/busines@andalucialab | @beagalla...
FACEBOOK: sácale partido a las aplicaciones                                                Just Redirect@andalucialab | @b...
FACEBOOK: mide tus resultados según tus objetivos marcados    @andalucialab | @beagallardor | @gemaisanchez
YOUTUBE@andalucialab | @beagallardor | @gemaisanchez
YOUTUBE: crea tu canal de Youtube@andalucialab | @beagallardor | @gemaisanchez
YOUTUBE: personaliza tu canal acorde con tu imagen de marca                                                     Avatar = L...
YOUTUBE: comienza a subir contenido@andalucialab | @beagallardor | @gemaisanchez
YOUTUBE: edita y personaliza tus vídeos@andalucialab | @beagallardor | @gemaisanchez
YOUTUBE: compártelo en tus canales@andalucialab | @beagallardor | @gemaisanchez
YOUTUBE: insértalo en tu web o blog@andalucialab | @beagallardor | @gemaisanchez
@andalucialab | @beagallardor | @gemaisanchez
GEOLOCALIZACIÓN Y FOURSQUARE@andalucialab | @beagallardor | @gemaisanchez
GEOLOCALIZACIÓN con Google Places@andalucialab | @beagallardor | @gemaisanchez
GEOLOCALIZACIÓN: crea tu Google Places@andalucialab | @beagallardor | @gemaisanchez
GEOLOCALIZACIÓN: Facebook Places@andalucialab | @beagallardor | @gemaisanchez
GEOLOCALIZACIÓN: Foursquare@andalucialab | @beagallardor | @gemaisanchez
FOURSQUARE como red social@andalucialab | @beagallardor | @gemaisanchez
FOURSQUARE: Tips@andalucialab | @beagallardor | @gemaisanchez
FOURSQUARE: Reclama tu lugarwww.foursquare.com/business                    @andalucialab | @beagallardor | @gemaisanchez
Muchas gracias@andalucialabbeatriz.gallardo@andalab.org | @beagallardorgema.sanchez@andalab.org | @gemaisanchez          C...
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I Jornada Importancia Redes Sociales Tarifa. Presentación Andalucía Lab. Taller Facebook, Youtube, Geolocalización y Foursquare.

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Andalucía Lab participó en las jornadas “Importancia de Redes Sociales” que organizó la Delegación de Turismo de Tarifa. Unas jornadas enfocadas a todo el sector empresarial turístico comarcal, que tienen como objetivo, por un lado, la concienciación de la importancia que las redes sociales están adquiriendo en nuestro sector, y formación inicial del uso de las principales redes sociales.
Gema Sánchez y Beatriz Gallardo, del departamento de comunicación de Andalucía Lab, impartieron el taller práctico sobre Facebook, Youtube, Geolocalización y Foursquare.

Published in: Education
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I Jornada Importancia Redes Sociales Tarifa. Presentación Andalucía Lab. Taller Facebook, Youtube, Geolocalización y Foursquare.

  1. 1. Centro de Innovación Turística de Andalucía Beatriz Gallardo | @beagallardor – Gema Sánchez | @gemaisanchez www.andalucialab.org | @andalucialab
  2. 2. ¿QUÉ ES ANDALUCÍA LAB? Proyecto de la Consejería de Turismo Comercio y Deporte de la Junta de Andalucía. Andalucía Lab es un Centro Tecnológico especializado en turismo que presta servicios a profesionales del sector turístico andaluz. El proyecto está integrado por 4 laboratorios que, junto a un área de transferencia de conocimiento forman parte de un mismo engranaje: Research Lab, Testing Lab, Demo Lab, Consulting Lab. Su puesta en marcha se produjo en noviembre de 2009.@andalucialab | @beagallardor | @gemaisanchez
  3. 3. ¿QUÉ HACEMOS? www.andalucialab.orgofrecemos soluciones prácticas e innovadoras a las Pymes y Micropymes turísticasandaluzas y a los diversos actores que participan en dicha Industria. SERVICIOS PUBLICACIONES-SOLUCIONES EVENTOS - FORMACIÓN @andalucialab | @beagallardor | @gemaisanchez
  4. 4. NUESTRA EXPERIENCIA EN REDES SOCIALES@andalucialab | @beagallardor | @gemaisanchez
  5. 5. ¿Qué queremos conseguir?  Ventas ?  Llevar tráfico a mi web ?  Atención al cliente ?¿A qué público nos dirigimos? Sabemos dónde está nuestro público? Qué contenidos interesa a nuestros clientes?Sabemos cómo conversar con ellos? @andalucialab | @beagallardor | @gemaisanchez
  6. 6. ¿QUÉ PUEDO HACER EN FACEBOOK? Publicar contenido de interés para tu público Conseguir que te sigan y conozcan tu marca Crear anuncios publicitarios, concursos Venta, reservas Llevar tráfico a tu web Ganar en posicionamiento@andalucialab | @beagallardor | @gemaisanchez
  7. 7. ¿QUÉ VÍDEOS PUEDO COLGAR EN YOUTUBE? Vídeos de productos atractivos Vídeos de actividades o eventos que organices How to use Vídeos de eventos que ocurran en tu localidad ¿PARA QUÉ MESIRVE? Llevar tráfico a tu web Posicionamiento Imagen de marca@andalucialab | @beagallardor | @gemaisanchez
  8. 8. UN PRODUCTO – DOS OBJETIVOS@andalucialab | @beagallardor | @gemaisanchez
  9. 9. ¿PORQUÉ GEOLOCALIZACIÓN Y FOURSQUARE? Es fundamental que te encuentren en Google Posicionamiento y resultados de búsqueda Promociones Dar a conocer tu web Dar a conocer tu negocio Interactuación con el cliente en el punto de venta@andalucialab | @beagallardor | @gemaisanchez
  10. 10. ¿YA SABES QUÉ BUSCAS Y DÓNDE QUIERES ESTAR? ¿Y AHORA QUE…?ESTRATEGIA MEDIR @andalucialab | @beagallardor | @gemaisanchez
  11. 11. FACEBOOK@andalucialab | @beagallardor | @gemaisanchez
  12. 12. FACEBOOK: diferencia ente usuario y página de empresa@andalucialab | @beagallardor | @gemaisanchez
  13. 13. FACEBOOK: crea tu página de empresa 198x126px@andalucialab | @beagallardor | @gemaisanchez
  14. 14. FACEBOOK: crea tu página de empresa 850x315px Foto de perfil Información PublicacionesURL https://www.facebook.com/username/ @andalucialab | @beagallardor | @gemaisanchez
  15. 15. FACEBOOK: crea contenido de interés@andalucialab | @beagallardor | @gemaisanchez
  16. 16. FACEBOOK: genera contenido propio@andalucialab | @beagallardor | @gemaisanchez
  17. 17. FACEBOOK: comparte otros contenidos@andalucialab | @beagallardor | @gemaisanchez
  18. 18. FACEBOOK: conversa con tus seguidoreswww.hyperalerts.com @andalucialab | @beagallardor | @gemaisanchez
  19. 19. FACEBOOK: organiza tu contenido, destaca lo que más te interese @andalucialab | @beagallardor | @gemaisanchez
  20. 20. FACEBOOK: anúnciate en Facebook www.facebook.com/busines@andalucialab | @beagallardor | @gemaisanchez
  21. 21. FACEBOOK: sácale partido a las aplicaciones Just Redirect@andalucialab | @beagallardor | @gemaisanchez
  22. 22. FACEBOOK: mide tus resultados según tus objetivos marcados @andalucialab | @beagallardor | @gemaisanchez
  23. 23. YOUTUBE@andalucialab | @beagallardor | @gemaisanchez
  24. 24. YOUTUBE: crea tu canal de Youtube@andalucialab | @beagallardor | @gemaisanchez
  25. 25. YOUTUBE: personaliza tu canal acorde con tu imagen de marca Avatar = Logo @andalucialab | @beagallardor | @gemaisanchez
  26. 26. YOUTUBE: comienza a subir contenido@andalucialab | @beagallardor | @gemaisanchez
  27. 27. YOUTUBE: edita y personaliza tus vídeos@andalucialab | @beagallardor | @gemaisanchez
  28. 28. YOUTUBE: compártelo en tus canales@andalucialab | @beagallardor | @gemaisanchez
  29. 29. YOUTUBE: insértalo en tu web o blog@andalucialab | @beagallardor | @gemaisanchez
  30. 30. @andalucialab | @beagallardor | @gemaisanchez
  31. 31. GEOLOCALIZACIÓN Y FOURSQUARE@andalucialab | @beagallardor | @gemaisanchez
  32. 32. GEOLOCALIZACIÓN con Google Places@andalucialab | @beagallardor | @gemaisanchez
  33. 33. GEOLOCALIZACIÓN: crea tu Google Places@andalucialab | @beagallardor | @gemaisanchez
  34. 34. GEOLOCALIZACIÓN: Facebook Places@andalucialab | @beagallardor | @gemaisanchez
  35. 35. GEOLOCALIZACIÓN: Foursquare@andalucialab | @beagallardor | @gemaisanchez
  36. 36. FOURSQUARE como red social@andalucialab | @beagallardor | @gemaisanchez
  37. 37. FOURSQUARE: Tips@andalucialab | @beagallardor | @gemaisanchez
  38. 38. FOURSQUARE: Reclama tu lugarwww.foursquare.com/business @andalucialab | @beagallardor | @gemaisanchez
  39. 39. Muchas gracias@andalucialabbeatriz.gallardo@andalab.org | @beagallardorgema.sanchez@andalab.org | @gemaisanchez Centro de Innovación Turística de Andalucía www.andalucialab.org

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