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•  What do you want to offer to each of your client
    segments? 

•  Ability to describe the benefits (tangible/ intangibl...
•  Ability to convince the customer on the added/ extra
    benefit he/she get compared to the rivals product/
    services...
•  Consists of the sum total of benefits which a vendor
    promises that a customer will receive in return for the
    cus...
•  Accordingly, a customer can evaluate a company's
    value proposiEon on two broad dimensions with
    mulEple subsets:...
04 - TYIB - Business Model Value Proposition
04 - TYIB - Business Model Value Proposition
04 - TYIB - Business Model Value Proposition
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04 - TYIB - Business Model Value Proposition

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04 - TYIB - Business Model Value Proposition

  1. 1. •  What do you want to offer to each of your client  segments?  •  Ability to describe the benefits (tangible/ intangible)  that the customer can get from using the proposed  product or services  •  Ability to jus1fy the price the customer pay for the  product/ services based on the value they gets from it 
  2. 2. •  Ability to convince the customer on the added/ extra  benefit he/she get compared to the rivals product/  services  •  Ability to highlight the product/ services uniqueness 
  3. 3. •  Consists of the sum total of benefits which a vendor  promises that a customer will receive in return for the  customer's associated payment (or other value ‐transfer)  Value proposiEon = what the customer gets  for what the customer pays 
  4. 4. •  Accordingly, a customer can evaluate a company's  value proposiEon on two broad dimensions with  mulEple subsets:  1.  rela1ve performance: what the customer gets  from the vendor relaEve to a compeEtor's  offering;  2.  price: which consists of the payment the customer  makes to acquire the product or service; plus the  access cost 

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