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Digital Media Marketing & Editoria
?
Strategia   Tattica
Ricordo              Affetto          Guadagno
Libro            Genere        Autore
Libro            Genere        Autore
Neil Gaiman   Jonathan Coulton   Giambologna
Neil Gaiman   "Then I started to notice that two things that              seemed much more significant. One of which      ...
Jonathan Coulton “I give away music because I want to make music, and I cant make music unless I make money, and I wont ma...
GiambolognaLettera di Giambologna ad Antonio Serguidi, da Firenze, giugno1585, in Gaye 1839 – 1840, III, p. 469.Il Ratto d...
SuperficialiMETR                  ApprofonditeICHE
Le attività digitalie sociali devonoavere uno scopo.I numeri non sonolo scopo, sono un      mezzo.
Grazie
Editoria e social
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Editoria e social

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Editoria e social

  1. 1. Digital Media Marketing & Editoria
  2. 2. ?
  3. 3. Strategia Tattica
  4. 4. Ricordo Affetto Guadagno
  5. 5. Libro Genere Autore
  6. 6. Libro Genere Autore
  7. 7. Neil Gaiman Jonathan Coulton Giambologna
  8. 8. Neil Gaiman "Then I started to notice that two things that seemed much more significant. One of which was that places where I was being pirated -- particularly Russia (where people were translating my stuff into Russian and spreading it out into the world) I was selling more and more books. People were discovering me through being pirated. And then they were going out and buying the real books, and when a new book would come out in Russia it would sell more and more copies." "Thats really all this is. Its people lending books. And you cant look on that as a lost sale.... What youre actually doing is advertising. Youre reaching more people. Youre raising awareness. And understanding that gave me a whole new idea of the shape of copyright and what the web was doing. Because the biggest thing the web was doing is allowing people to hear things, allowing people to read things, allowing people to see things they might never have otherwise seen. And I think, basically, thats an incredibly good thing." http://zine.openrightsgroup.org/features/2011/video:-an- interview-with-neil-gaiman
  9. 9. Jonathan Coulton “I give away music because I want to make music, and I cant make music unless I make money, and I wont make any money unless I get heard, and I wont get heard unless I give away music.” http://lifehacker.com/5952149/im-jonathan-coult on-and-this-is-how-i-work
  10. 10. GiambolognaLettera di Giambologna ad Antonio Serguidi, da Firenze, giugno1585, in Gaye 1839 – 1840, III, p. 469.Il Ratto del secolo. Da Bandinelli a Giambologna. Di ClaudioPizzorusso.
  11. 11. SuperficialiMETR ApprofonditeICHE
  12. 12. Le attività digitalie sociali devonoavere uno scopo.I numeri non sonolo scopo, sono un mezzo.
  13. 13. Grazie

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