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Editoria e social

  1. 1. Digital Media Marketing & Editoria
  2. 2. ?
  3. 3. Strategia Tattica
  4. 4. Ricordo Affetto Guadagno
  5. 5. Libro Genere Autore
  6. 6. Libro Genere Autore
  7. 7. Neil Gaiman Jonathan Coulton Giambologna
  8. 8. Neil Gaiman "Then I started to notice that two things that seemed much more significant. One of which was that places where I was being pirated -- particularly Russia (where people were translating my stuff into Russian and spreading it out into the world) I was selling more and more books. People were discovering me through being pirated. And then they were going out and buying the real books, and when a new book would come out in Russia it would sell more and more copies." "That's really all this is. It's people lending books. And you can't look on that as a lost sale.... What you're actually doing is advertising. You're reaching more people. You're raising awareness. And understanding that gave me a whole new idea of the shape of copyright and what the web was doing. Because the biggest thing the web was doing is allowing people to hear things, allowing people to read things, allowing people to see things they might never have otherwise seen. And I think, basically, that's an incredibly good thing." interview-with-neil-gaiman
  9. 9. Jonathan Coulton “I give away music because I want to make music, and I can't make music unless I make money, and I won't make any money unless I get heard, and I won't get heard unless I give away music.” on-and-this-is-how-i-work
  10. 10. Giambologna Lettera di Giambologna ad Antonio Serguidi, da Firenze, giugno 1585, in Gaye 1839 – 1840, III, p. 469. Il Ratto del secolo. Da Bandinelli a Giambologna. Di Claudio Pizzorusso.
  11. 11. Superficiali M E T R Approfondite I C H E
  12. 12. Le attività digitali e sociali devono avere uno scopo. I numeri non sono lo scopo, sono un mezzo.
  13. 13. Grazie