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Human beings crave social connection in much the same way that we crave sugary, salty, and fatty foods. In this sense, smartphone enabled social media use parallels the fast food drive-through. Chronic daily use of social media can create dependency and is a threat to emotional and psychological well-being just as over consumption of energy dense foods can lead to diabetes, heart disease, and other diseases of civilization. Moderating the consumption of "processed friends" is just as important as moderating the consumption of processed foods for maintaining and improving total health and wellness.