Social media landscape of Russia 2011

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Social media landscape of Russia 2011

  1. 1. SOCIAL MEDIA LANDSCAPE OFRUSSIAN FEDERATION
  2. 2. Social Media Landscape Russia Multimedia Blogs WiKi Social E-commerce Networks Social Media Microblogs Forums Social News IM bookmarking 2.0 2 8/22/2011 HP Confidential
  3. 3. Most of the users are located in the Westernpart of the country 4 mln. 2,3 mln. 6,3 mln. +44% +13% +15% 14,6 mln. +15% 7,1 mln. 9,8 mln. 6,4 mln. +35% +22% +35%
  4. 4. we’ve actually got the largest share of youngaudience among European countries Users (mln.) Germany 18 16 37 29 GR - 49,3 Russian Federation 30 32 19 20 RU - 46,1 France 21 19 32 28 FR - 41,9 United Kingdom 21 19 31 30 UK - 38,6 Italy 21 19 35 25 IT - 22,7 Turkey 40 30 19 12 TU - 22,6 Spain 23 20 34 23 SP - 21,1 Poland 28 29 21 22 PO - 18,0 Netherlands 18 17 34 31 NE - 11,9 Male 15-34 Female 15-34 Male 35+ Female 35+
  5. 5. Russian users spend more time in socialnetworks than anyone else in the world average 9,8 ‘social’ hours compared to worldwide 4,5 average
  6. 6. User’s monthly online time spend: World, online total Russia, online total 23.6 hours 21.2 hours Blogs; Forums ForumsMessan 0,42 / Chats; gers; / Chats; 0,34 0,17 Other; 4,45 8,91 Blogs; Other; 0,24 E-mail; 11,32 2,45 Messan Social gers; Social Media; 1,04 Media; 4,62 9,89 E-mail; 0,73 Source: comScore World Metrix, April 2010 The time Russian users spend in social Networks grew more than 2 hours during the last year
  7. 7. Unique users of major social networks inRussia 30 009 18720 16078 8571 5574 4230 3704 2899 2634 2283 2217 Source: comScore World Metrix, April 2010 Followed by over 350 social media with an audience over 25 thousand monthly unique users
  8. 8. Social Networks The most popular social network in Russia. Was created as a Facebook clone — now is a solid spot competitor. Over 20 million monthly unique visitors. Showed significant growth from 30% to 73% for last two years The second-largest local social network with 16 million monthly audience, which is more older than the audience in Vkontakte The local social network that belongs to the most popular e-mail service Mail.ru, also well known for Mail Agent (ICQ analogue) Active users in Russia 5 mln. Facebook shows active growth in Russia and is very popular among advanced users
  9. 9. Social Networks In just three weeks Google + welcomed more than 10 million users, who are sharing more than 1 billion pieces of content daily. It’s become a hotbed for early adopters, tech luminaries, marketing specialists and businessmen globally and in Russia, as well.
  10. 10. Social Networks Is largely popular among geeks and celebs But not quite as much among common users Twitter audience is divided into several major groups: 1. Internet marketing specialists 2. geeks (professionals of IT companies and start-ups) 3. journalists, especially from the sphere of technology 4. Internet entrepreneurs 5. celebrities and their followers 6. political leaders and their followers Percentage of active blogs on Twitter at 80 % is much higher than on any other blog hosting service 10 8/22/2011 HP Confidential
  11. 11. Facebook’s Share of the Market in Europe % - Reach of Social Networking Sites % - Reach of Facebook.com Europe 63,60% 84,40% Turkey 90,40% 92,20% United Kindm 81,70% 87,90% Finland 81,20% 86,50% Norway 79,70% 85,60% Sweden 78,50% 83,10% Italy 78,10% 82,50% Denmark 77,50% 81,30% Irelnald 77,00% 84,20% Portugal 74,20% 85,00% Belgium 74,00% 82,00% France 73,50% 80,60% Spain 69,10% 84,60% Austria 68,30% 74,50% Switzerland 67,30% 75,20% Germany 58,10% 79,40% Poland 55,50% 90,60% Netherlands 48,00% 85,10% Russia Federation 18,80% 83,40%
  12. 12. •LOCAL SOCIAL NETWORKSAND SEARCH ENGINES STILLDOMINANT IN RUSSIA•LOCAL PLAYER YANDEX.RU(66%) SIGNIFICANTLYOUTPERFORMS GOOGLE (23%OF VISITS FROM SEARCHENGINES TO RUNET SITES)•VKONTAKTE.RU ATTRACTSYOUTH, ODNOKLASSNIKI.RUATTRACTS SENIORS FROMREGIONS•FACEBOOK SHOWS ACTIVEGROWTH AND IS VERYPOPULAR AMONG ADVANCEDAUDIENCE•LIVEJOURNAL.COM HASINTEGRATED ACCOUNTSWITH FB AND TWITTER

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