 Self-service store
 All the product is
shown for the
customer
 Music is very loud
 Not cozy
atmosphere, “fastfood
” fashion = choose fast
and buy fast.
 No contact with staff

 Very cozy
 All the product is
grouped by colors
 Music is more lounge
type
 Staff contacts within 2
minutes and gives
information about offers
 Customers just walking
around and on mission
50/50

 Nice spacious shop
 All the product is
grouped by colors
 Music is ok
 Staff says hello and
forgets about you
 Stuff on sale is far from
the entrance.

 Little shop
 All the product is
grouped by colors
 Jackets and coats
hand near the
entrance; clothes
grouped by colors
 Staff says hello and
offers assistance
 Stuff on sale is far from
the entrance near the
cashier
 Feels good in the store,
like at a friend’s house.

 Spacious store
 Security meets you
immediately and
watches you all the
time (feels weird)
 Clothes grouped by
style and categories
 Staff does not contact
 Stuff on sale is far from
the entrance near the
cashier
 It is warm in the store
and music is a bit
aggressive

 Very beautiful
building, spacious
store
 Product is grouped
in categories, well
organized
 There is info desk
inside and plenty of
consultants
 There is no music,
one can
concentrate on his
choice.

 There are different brands and shops
with different goals.
 There are “fastfood” type of shops where
a customer can do self-service for cheap
price and the overflow of customers has
to be fast.
 There are more cozy and relaxed stores
where you can take your time choosing
and receive staff’s assistance and help.