Clash of Clans: Secrets of Success


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Michail Katkoff, Product Manager, Supercell (The Winter Nights: Mobile Games Conference

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  • How many of you have played and are playing?
  • Go thriugh the core loop
  • Talk about interdependable economyGold Storage Level 6 = 1 day (building time) + gold collection 1 dayTown Hall Level 7 = 6 days (building time) + gold collection 4 daysBarracks Level 9 = 4 days (building time) + gold collection 5 days
  • Visual progress
  • Break down development of the game into 4 stages
  • 1. Benchmark gameplayCompany demo: multiplayer running on a serveriPad first strategy: A lot of games on iPad were clearly ports. Good graphics but bad framerate and travian,
  • Prove funTeam of fiveCompany beta on internal servers
  • Appeal to both Casual and Experienced players.What the team eventually settled on was a mixture of realism, and a "super-deformed, Japanese style” (Pixar + Capcom)Discovering that perfect mixture of both casual and realism in the visuals was key to pulling in a wide range of players
  • Soft launch- first metrics, funnel (2kk)Paljonmuutoksia, training ui, tweaks, economy, shields, clan pointsFirst time flow (hand helpers)Troop balance tweaking6kk pelattu, parhaita, tiputtimeidätleaderboardilta > surpise on the competitivnessGrossing Lists:iPad 10 days to top 10:Global launch on Aug 3 > Aug 14 in Top 10 games & little over a month till 1stiPhone:Global launch on Aug 3 > Aug 31 in Top 10 games & 1.5 months till 1st
  • Keep the game simple for new playersAdd new content for veteran playersKeep the equilibrium of the gameBattle simulationsPlay the game and interact with playersBattle replaysTasainenparannusMetrics to validate
  • Zero buraucracy, start of super small, prove concept, prove fun, start growing, ei design
  • Give team the chance to make the decisions. No dedicated designers. Experienced team comes with solutions and solves them in sprintsOman mukavuusalueenulkopuolellaMontaroolia
  • The amount of time we spend time spending our games is truly greatEnnenbeettaa, kaikkibalanssitehtiinpelaamalla – played till death > balanssikäyttäjillä
  • Clash of Clans: Secrets of Success

    1. 1. Clash of Clans:Secrets of Success Michail Katkoff twitter: @m_katkoff blog: deconstructoroffun.blogspot
    2. 2. Michail KatkoffMasters Degree in International BusinessBorn: Leningrad, USSRДа, я говорю по-русски2010 2012 2013
    3. 3. Topics1. Our Games2. Clash of Clans3. From the Concept to the Launch4. The Elixir of Success Q&A
    4. 4. Supercell Founded in June 2010 by a small team of game industry veterans $15M of funding +70 people, offices in Helsinki and San Francisco
    5. 5. Our Games Tablet First Free-to-Play Social
    6. 6. Confidential and Proprietary 7
    7. 7. an Interdependent 6 Days to 30min to Train ConstructEconomy 4 Days to for Gold - Gold Upgrade Town Hall Upgrade Gold Upgrade Barracks Storage 1 Days to 4 Days to Construct Construct 5 Days to for Gold 1 Days to for
    8. 8. Visual Progress
    9. 9. Pre Production Benchmark Gameplay Discover Vision & Theme Fit to an iPad
    10. 10. Production
    11. 11. Soft Launch Tools First Time Flow Economy User Interface Step 1 Step 2 Step 3 Step 4 2 Months
    12. 12. Updates
    13. 13. Elixir for Success
    14. 14. 1. Compact Teams Programmers QA Specialist Game Artists Data Scientist Product Lead
    15. 15. 2. Empower the Team Our own experience Analytics Community
    16. 16. 3. Play your game
    17. 17. 4. Interact with your Players Listen to our players
    18. 18. Спасибо Michail Katkoff twitter: @m_katkoff blog: deconstructoroffun.blogspotThe Success Factors1. Compact Team2. Empower the Team3. Play your Game4. Interact with your Players