Michael Schade, FishLabs

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Taking Console IP to Mobile vs. Creating Mobile-Specific IP -- Michael Schade, CEO, FishLabs (The White Nights: Mobile Games Conference http://www.wnconf.com/).

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Michael Schade, FishLabs

  1. 1. Michael Schade, CEO FISHLABS Entertainment GmbH Mobile Games White Nights Original vs. Console/PC IP on Mobile St. Petersburg, June 28, 2013
  2. 2. Console Game Experience on Feature Phones
  3. 3. 0 50 100 150 200 250 300 350 400 450 500 2007 2008 2009 2010 2011 2012 2013 MTriangles/s iPhone 3D Performance Power VR 6 Next iPhone Faster Than Playstation 3!?
  4. 4. Evolution of Galaxy on Fire… Galaxy on Fire™, J2ME, 512 KB, 2005
  5. 5. …what a blast! Galaxy on Fire 2™ - Supernova HD, iPhone 5, 1.2 GB, 2012
  6. 6. Mobile is truly massive! 495 72 209 155 722 128 202 148 918 190 204 142 76 77 0 100 200 300 400 500 600 700 800 900 1000 Smartphone Tablet Portable PC Desktop PC Xbox 360 PS3 MillionUnits 2011 Shipments 2012 Shipments 2013 Shipments Total Shipments Total!
  7. 7. Console/PC IP Pros
  8. 8. Console/PC IP Cons
  9. 9. Featured on the US Apple App Store
  10. 10. Featured on the US Apple App Store
  11. 11. AAA IP + Premium + 3.5 Stars = $,$$$ p.m.
  12. 12. Classic IP + Premium + 4.5 Stars = $$,$$$ p.m.
  13. 13. AAA IP + Premium + 4.0 Stars = 1,$$$,$$$ p.m.
  14. 14. Indie IP + Premium + 4.5 Stars = $,$$$,$$$ p.m.
  15. 15. Featured on the US Apple App Store
  16. 16. Inspired IP + Premium + 4 Stars = $$,$$$ p.m.
  17. 17. Inspired IP + Freemium + 4.5 Stars = $$$,$$$ p.m.
  18. 18. AAA IP + Paymium + 4 Stars = $$$,$$$ p.m.
  19. 19. AAA IP + Paymium + 4.5 Stars = 1,$$$,$$$ p.m.
  20. 20. Featured on the US Apple App Store
  21. 21. Inspired IP + Paymium + 4.5 Stars = $$$,$$$ p.m.
  22. 22. Classic IP + Paymium + 4.5 Stars = $$,$$$ p.m.
  23. 23. AAA IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
  24. 24. Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
  25. 25. Original IP + Freemium + 4.5 Stars = $,$$$,$$$ p.m.
  26. 26. Featured on the US Apple App Store
  27. 27. Indie IP + Premium + 4.5 Stars = $$,$$$ p.m.
  28. 28. AAA IP + Premium + 4.5 Stars = $$$,$$$ p.m.
  29. 29. Inspired IP + Paymium + 4 Stars = $$,$$$ p.m.
  30. 30. Inspired IP + P2P/F2P + 4.5 Stars = $$$,$$$ p.m.
  31. 31. Inspired IP + Paymium + 4 Stars = 1,$$$,$$$ p.m.
  32. 32. Original IP + Paymium + 4.5 Stars = $,$$$,$$$ p.m.
  33. 33. Conclusion
  34. 34. michael@fishlabs.net Thank you for listening! FOLLOW US ON: http://www.twitter.com/fishlabs http://www.facebook.com/fishlabs http://www.youtube.com/fishlabsgames WE ARE HIRING: jobs@fishlabs.net
  35. 35. Featured on the US Apple App Store

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