Bloodsuckers
 
<ul><li>Content </li></ul><ul><li>Style </li></ul><ul><li>Marketing </li></ul><ul><li>Promotion </li></ul>
<ul><li>Design  </li></ul><ul><li>Genre/Themes </li></ul><ul><li>Content </li></ul><ul><li>Price </li></ul>
Twilight Young Sherlock Holmes The Hunger Games Content and Themes <ul><li>teenage girl falls in love with vampire </li></...
<ul><li>The transition between child and adult is intense, and teenagers use fantasy fiction to explore and relate to matu...
<ul><li>How book shops attract teenage readers through: </li></ul><ul><li>Layout of store and section </li></ul><ul><li>Pr...
Waterstones  Selfridges Independent Bookshops Layout Downstairs, clearly marked, by Children’s Section Lower ground, in Ch...
<ul><li>Distinguishable market for teenage readers </li></ul><ul><li>Overall, the publishers our group has chosen have met...
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Teen fiction

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Teen fiction

  1. 1. Bloodsuckers
  2. 3. <ul><li>Content </li></ul><ul><li>Style </li></ul><ul><li>Marketing </li></ul><ul><li>Promotion </li></ul>
  3. 4. <ul><li>Design </li></ul><ul><li>Genre/Themes </li></ul><ul><li>Content </li></ul><ul><li>Price </li></ul>
  4. 5. Twilight Young Sherlock Holmes The Hunger Games Content and Themes <ul><li>teenage girl falls in love with vampire </li></ul><ul><li>iconic detective solves first murder mystery as a troubled teenager </li></ul><ul><li>reality TV show turns into deadly survival of the fittest </li></ul>Design <ul><li>dark, gothic colours </li></ul><ul><li>link to films </li></ul><ul><li>paperback </li></ul><ul><li>coloured pages </li></ul><ul><li>bright colours </li></ul><ul><li>eye catching graphics </li></ul><ul><li>macabre image </li></ul><ul><li>graphic </li></ul><ul><li>futuristic </li></ul><ul><li>bold colours </li></ul><ul><li>violent imagery </li></ul>Price <ul><li>£7.99 </li></ul><ul><li>paperback </li></ul><ul><li>part of series </li></ul><ul><li>£12.99 </li></ul><ul><li>hardback </li></ul><ul><li>part of series </li></ul><ul><li>£6.99 </li></ul><ul><li>paperback </li></ul><ul><li>part of series </li></ul>
  5. 6. <ul><li>The transition between child and adult is intense, and teenagers use fantasy fiction to explore and relate to mature themes </li></ul><ul><li>There is a clear link between design and the target audience group </li></ul><ul><li>Affordable RRP, however the popular series format makes the books more expensive as a whole </li></ul><ul><li>Series format attracts both teenagers and parents </li></ul>
  6. 7. <ul><li>How book shops attract teenage readers through: </li></ul><ul><li>Layout of store and section </li></ul><ul><li>Presentation </li></ul><ul><li>Promotion </li></ul><ul><li>Service </li></ul><ul><li>Stock </li></ul>
  7. 8. Waterstones Selfridges Independent Bookshops Layout Downstairs, clearly marked, by Children’s Section Lower ground, in Children’s Section, difficult to locate No Teenage Section Presentation Appealing Confusing None Promotion Lots of posters, Bestseller shelf, Recommended Reads, 3 for 2 Box sets, audio books None Service Very helpful None Very helpful Stock Heavily stocked Enough Poor
  8. 9. <ul><li>Distinguishable market for teenage readers </li></ul><ul><li>Overall, the publishers our group has chosen have met our perceived needs of the target group </li></ul><ul><li>Not all retailers cater to teenage readers, showing that they were not the target audience of selected stores </li></ul><ul><li>Due to the short lived nature of teenage trends, teenage fiction tends to have a short shelf life, and classics are remarketed to appeal to the current generation </li></ul>

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