Findability in the Flow: Discovery through Linking

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Findability in the Flow: Discovery through Linking

  1. Findability in the Flow: Discovery through Linking Mark A. Matienzo Manuscripts and Archives, Yale University Library Society of American Archivists Annual Meeting Session 701 — August 14, 2010 mark@matienzo.org http://matienzo.org/ twitter: @anarchivist Saturday, August 14, 2010
  2. Disclaimer The following presentation expresses opinions of my own and not of my employer, my coworkers, etc. Saturday, August 14, 2010
  3. Why are you in this session? http://www.flickr.com/photos/freeparking/480863346/ Saturday, August 14, 2010
  4. Why are you interested in SEO? http://www.flickr.com/photos/keithmarshall/1302601776/ Saturday, August 14, 2010
  5. Saturday, August 14, 2010
  6. This isn’t the only goal Saturday, August 14, 2010
  7. You want to be found. http://www.flickr.com/photos/lakelandlocal2/3204038379 Saturday, August 14, 2010
  8. Search or discovery? http://www.flickr.com/photos/wwworks/1431384410 Saturday, August 14, 2010
  9. Marchionini (1995) Search Discovery •Implies seeking a •Implies exploration for known object underspecified or unknown objects •Seeker has specific characteristics in mind •General characteristics outline information space •Characteristics are used to specify and •Info. space examined w/ guide search activity perception/cognition •Analytical behavior •Browsing behavior G. Marchionini, “Resource Search and Discovery,” http://www.ils.unc.edu/~march/getty.pdf Saturday, August 14, 2010
  10. Discovery happens elsewhere Lorcan Dempsey http://orweblog.oclc.org/archives/001430.html http://www.flickr.com/photos/nengard/4399134103/ Saturday, August 14, 2010
  11. Go where the users are! http://www.flickr.com/photos/seeminglee/3921229872/ Saturday, August 14, 2010
  12. URLs are the currency of the web. Lorcan Dempsey http://orweblog.oclc.org/archives/000984.html http://www.flickr.com/photos/penguincakes/2930270559/ Saturday, August 14, 2010
  13. Users exchange links for information http://www.flickr.com/photos/boutmuet/4659106184 Saturday, August 14, 2010
  14. Users exchange links for influence http://www.flickr.com/photos/ravages/2831688538 Saturday, August 14, 2010
  15. Users exchange links for goodwill http://www.flickr.com/photos/ryanr/142454711 Saturday, August 14, 2010
  16. Links are important for machines, too http://www.flickr.com/photos/frankenstoen/450145941 Saturday, August 14, 2010
  17. Web crawlers can help define relationships http://www.flickr.com/photos/seandreilinger/521047167 Saturday, August 14, 2010
  18. Web crawlers can help give new insights http://www.flickr.com/photos/dexxus/2532351811 Saturday, August 14, 2010
  19. Web crawlers can help build reputation http://www.flickr.com/photos/infomatique/2855650499 Saturday, August 14, 2010
  20. Look for backlinks into your resources http://www.flickr.com/photos/snapeverything/2475894906/ Saturday, August 14, 2010
  21. Follow your nose to other resources http://www.flickr.com/photos/m-j-s/395927865 Saturday, August 14, 2010
  22. Examples Saturday, August 14, 2010
  23. Saturday, August 14, 2010
  24. http://developers.facebook.com/docs/reference/plugins/like Saturday, August 14, 2010
  25. You can “like” real things http://www.flickr.com/photos/denisdervisevic/4745520501/ Saturday, August 14, 2010
  26. http://developers.facebook.com/docs/opengraph Saturday, August 14, 2010
  27. http://developers.facebook.com/docs/opengraph Saturday, August 14, 2010
  28. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  29. Saturday, August 14, 2010
  30. Saturday, August 14, 2010
  31. http://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest#Non-controversial_edits Saturday, August 14, 2010
  32. http://en.wikipedia.org/wiki/Wikipedia:Conflict_of_interest#Non-controversial_edits Saturday, August 14, 2010
  33. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  34. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  35. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  36. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  37. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  38. http://en.wikipedia.org/wiki/Yale_University Saturday, August 14, 2010
  39. Conclusion http://www.flickr.com/photos/photograham/155636430/ Saturday, August 14, 2010
  40. Thank You mark@matienzo.org http://matienzo.org/ twitter: @anarchivist This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. All non-screenshot images used in these slides are from Flickr and are available under Creative Commons Licenses. Saturday, August 14, 2010

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