SlideShare a Scribd company logo
1 of 95
Download to read offline
TAPPING THE POWER OF THE SOCIAL
TO DO GOOD IN THE WORLD
March 2010, Presentation To More Than Words
HELLO, I’M AVIN

AND I’M AN ACCOUNT PLANNER
How Non Profits Can Tap The Power Of The Social Web
PUT ANOTHER WAY, I TRY TO
         SERVE AS A GUIDE,
INTERNALLY AND EXTERNALLY
I WORK WITH BRANDS TO ENGAGE
           THEIR COMMUNITIES
      AND DRIVE SOCIAL IMPACT




                           5
CURRENTLY, THAT HAPPENS TO
    BE IN AREAS LIKE THESE.




                              6
How Non Profits Can Tap The Power Of The Social Web
8
9
THE TRUTH IS, IT’S NOT AS
COMPLICATED AS MANY WOULD
        LEAD YOU TO BELIEVE
PEOPLE...BEHAVING LIKE PEOPLE
AND NOT SURPRISINGLY,
  SUCCESSFUL BRANDS
   BEHAVE LIKE PEOPLE
THE END
          13
j/k
  14
WHAT THE SOCIAL WEB
MEANS FOR YOU
US Internet Users Who Currently Maintain At
                                 Least One Profile On The Social Web
                                          (% By Generation)

                  80

                   60

                   40

                   20

                         0                                                                 2009
                                 2007                         2008


                                         Millenials   Gen X    Boomers   Matures   Total
Source: eMarketer 2010                                                                            16
THE IMPACT IS BEYOND SIMPLY
   KEEPING UP WITH WHAT YOUR
FRIENDS ARE UP TO IN REAL-TIME


                           17
Growth In Real Dollars Raised Through
                                                         Facebook Causes Application

  $20,000,000.00

  $15,000,000.00

   $10,000,000.00

       $5,000,000.00

                                     $0
                                     May 2007 December 2007 May 2008 December 2008 July 2009      January 2010


                                                                  Cumulative $ (Dollars) Raised

Source: Facebook Causes Official Fundraising Report, 1/27/10                                                      18
A SHIFT FROM TRADITIONAL DONOR PROFILES:

400,000 INDIVIDUAL DONORS
MEDIAN DONATION: $25
SPREAD ACROSS 35,000 DIFFERENT CAUSES




 Source: Facebook Causes Official Fundraising Report, 1/27/10   19
NOT LONG AGO, WE WERE ALL
  WITNESS TO THE POWER OF
      THAT CULTURAL SHIFT




                      20
FROM BRAND LED
TO COMMUNITY DRIVEN




                21
AS NON-PROFITS, YOU START FROM
A POSITION OF ADVANTAGE


                                 22
BUT THAT DOESN’T MEAN YOU CAN
      ASSUME PEOPLE WILL CARE




                          23
5 THINGS
TO KEEP
IN MIND
AS YOU APPROACH
THE SOCIAL WEB


                  24
1. REAL TIME EVERYTHING


                    25
DATA HAS NEVER BEEN
THIS FREELY AVAILABLE




                        26
NOR THIS FREE




          27
28
29
30
LIVE
FEEDBACK
AND THE NEED
FOR LIVING IN


CONSTANT
BETA
                31
32
33
I
M
P
L
I   Listen, listen, listen
C   Watch for opportunities in the moment
A
    Test and refine-- watch it take shape on its own
T
I
O
N
S                                                     34
2. FACILITATE
CO-CREATION




                35
What Do You Look For In Philanthropic Social Engagements?

                                                               0%      23%    45%   68%   90%
       Highly Credible Source Of Info
                                    Trust Organization
             Interact With Other Donors
Interact With Philanthropic Experts
                Lead A Public Conversation
     Lead Discussions On Their Own

                                                                    30-40
                                                                    Over 50

 Source: Mashable + Society Of New Comms Research March 2009                                    36
GIVE YOUR COMMUNITY
THINGS TO DO TOGETHER




                        37
AND ENABLE A HIGHLY
VISIBLE ENVIRONMENT




                38
39
40
41
42
43
44
45
46
47
48
49
50
51
A TRUE LEARNING
     EXPERIENCE




             52
I
M
P
L
I   Let people own it with you
C   Create the right environment for collaboration
A
    Embrace the small failures (and learn from them)
T
I
O
N
S                                                      53
3. GIVE PEOPLE
CLEAR GOALS
TO STRIVE FOR




                 54
55
56
57
BUT GOALS
    CAN
AND SHOULD
  CHANGE     58
59
60
61
62
63
64
65
I
M
P
L
I   Don’t be afraid to put people to work for you
C   But never forget they need constant reassurance
A
    Never let your first goal be the only goal
T
I
O
N
S                                                     66
4. ALLOW FOR MANY
WAYS TO GET INVOLVED

                  67
A LOT LIKE TRYING
TO CHANGE
HUMAN BEHAVIOR




                    68
FOCUS ON




SMALL
SHIFTS
THAT MAKE




BIG
DIFFERENCES
              69
70
OVER $22 MILLION RAISED
    FOR HAITI VIA MOBILE
GIVING IN UNDER 3 WEEKS


                     71
THE COLLECTIVE POWER
OF THE MANY




                       72
73
74
75
I
M
P
L
I   Make it easy for even the unengaged to get involved
C   Give activists ways to recruit the mainstream
A
    No matter what, keep it simple!
T
I
O
N
S                                                         76
5. FOCUS ON LONG-TERM
COMMUNITY IMPACT




                        77
78
79
80
81
BUILD RELATIONSHIPS,
DON’T RUN CAMPAIGNS




                 82
83
84
I
M
P
L
I   Give your self-organizers the tools they need
C   “It’s not about me. It’s about you”.
A
    Never, never forget the ones who gave it their all
T
I
O
N
S                                                        85
TO
SUM
 UP
      86
1. REAL-TIME EVERYTHING

  2. FACILITATE CO-CREATION

3. GIVE PEOPLE EVOLVING
GOALS

       4. MANY WAYS TO GET
                 INVOLVED

5. FOCUS ON LONG-TERM
COMMUNITY IMPACT
                          87
88
BUT MAYBE
IT WILL HELP
   AVOID...
               89
90
How Non Profits Can Tap The Power Of The Social Web
LET’S KEEP
 IT GOING
             92
facebook.com/avin.narasimhan         avin.posterous.com




 twitter.com/avin_narasimhan           avin.tumblr.com




linkedin.com/avinnarasimhan           skype: nahmisaran



                             email
                  avin.narasimhan@gmail.com
                                                          93
94
PEOPLE I STOLE ALL THOSE IMAGES FROM.

Slide 1: http://c2.api.ning.com/files/h*20kVQqAIMWgZrUEc5A5Dbxnx0ruC*qWfx*Iknbcig_/              Slide 20:http://z.about.com/d/chicago/1/0/s/3/-/-/ObamaWins8JustinSullivan.JPG
charity.jpg
                                                                                                Slide 21: http://spliit.files.wordpress.com/2009/11/megaphone-girl.jpg
Slide 3: Plan-ning
                                                                                                Slide 23: http://comps.fotosearch.com/comp/OJO/OJO106/alarm-clock-woman_~pe0027923.jpg
Slide 4: http://farm2.static.flickr.com/1217/1225356298_fd93463311.jpg
                                                                                                Slide 25: charity water press photos
Slide 7: gaping void
                                                                                                Slide 52:http://www.cwpi.biz/images/tape_measure.jpg
Slide 8:http://pages.quicksilver.net.nz/pepe/no.jpg
                                                                                                Slide 72: http://upload.wikimedia.org/wikipedia/commons/c/cf/US_$5_Series_2006_reverse.jpg
Slide 9: http://www.uo.com/uokr/UOKR/Desktops/Unicorn_1600.jpg
                                                                                                Slide 87: http://www.ghostinthemachine.net/bluesky.jpg
Slide 10: http://www.rficdesign.com/rf/img/742Eq13.gif
                                                                                                Slide 88: http://silwerminter.files.wordpress.com/2007/09/commandments.jpg
Slide 11: http://blog.coloradocollege.edu/students/files/2009/02/009.jpg
                                                                                                Slide 91: http://www.life4seekers.co.uk/images/Questionmark.jpg
Slide 15: http://gii2.nagaokaut.ac.jp/gii/media/69/20090615-2007.01.nt.social.network.big.png


Slide 19: http://upload.wikimedia.org/wikipedia/commons/c/c0/
Camp_Randall_Stadium_crowd.jpg




                                                                                                                                                                                             95

More Related Content

Viewers also liked

Herramientas y recursos didácticos 20
Herramientas y recursos didácticos 20Herramientas y recursos didácticos 20
Herramientas y recursos didácticos 20Marcos Cadenato
 
Constitución de empresa final
Constitución de empresa finalConstitución de empresa final
Constitución de empresa finalguestfb77231
 
Condiciones generales de viajes Mapaplus 2012
Condiciones generales de viajes Mapaplus  2012Condiciones generales de viajes Mapaplus  2012
Condiciones generales de viajes Mapaplus 2012Mapaplus
 
Valle Centra de Costa rica
Valle Centra de Costa rica Valle Centra de Costa rica
Valle Centra de Costa rica Sección 11-5
 
Escuela inclusiva
Escuela inclusivaEscuela inclusiva
Escuela inclusivaS MD
 
Presentación Conexion Reciclado
Presentación Conexion RecicladoPresentación Conexion Reciclado
Presentación Conexion RecicladoConexiónReciclado
 
GraphConnect 2014 SF: Applying the GraphAware Framework
GraphConnect 2014 SF: Applying the GraphAware FrameworkGraphConnect 2014 SF: Applying the GraphAware Framework
GraphConnect 2014 SF: Applying the GraphAware FrameworkNeo4j
 
Usabilidad y Experiencia de Usuario.
Usabilidad y Experiencia de Usuario.Usabilidad y Experiencia de Usuario.
Usabilidad y Experiencia de Usuario.Juan Manuel Carraro
 
Assistive and Learning Technics
Assistive and Learning TechnicsAssistive and Learning Technics
Assistive and Learning TechnicsEva Gyarmathy
 
Accessible digital culture: past, present and future
Accessible digital culture: past, present and futureAccessible digital culture: past, present and future
Accessible digital culture: past, present and futureMuseums Computer Group
 
VMCS14 REsiliency Doesn't Have a Sector
VMCS14 REsiliency Doesn't Have a SectorVMCS14 REsiliency Doesn't Have a Sector
VMCS14 REsiliency Doesn't Have a SectorVolunteerMatch
 
Brands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckBrands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckAvin Narasimhan
 

Viewers also liked (20)

REIKI HEALING
REIKI HEALINGREIKI HEALING
REIKI HEALING
 
GOPHER
GOPHERGOPHER
GOPHER
 
Kalim shaikh
Kalim shaikhKalim shaikh
Kalim shaikh
 
Herramientas y recursos didácticos 20
Herramientas y recursos didácticos 20Herramientas y recursos didácticos 20
Herramientas y recursos didácticos 20
 
Constitución de empresa final
Constitución de empresa finalConstitución de empresa final
Constitución de empresa final
 
Condiciones generales de viajes Mapaplus 2012
Condiciones generales de viajes Mapaplus  2012Condiciones generales de viajes Mapaplus  2012
Condiciones generales de viajes Mapaplus 2012
 
La respiración
La respiraciónLa respiración
La respiración
 
Taller de liderazgo global
Taller de liderazgo global Taller de liderazgo global
Taller de liderazgo global
 
Jyske bank
Jyske bankJyske bank
Jyske bank
 
Valle Centra de Costa rica
Valle Centra de Costa rica Valle Centra de Costa rica
Valle Centra de Costa rica
 
Escuela inclusiva
Escuela inclusivaEscuela inclusiva
Escuela inclusiva
 
Presentación Conexion Reciclado
Presentación Conexion RecicladoPresentación Conexion Reciclado
Presentación Conexion Reciclado
 
GraphConnect 2014 SF: Applying the GraphAware Framework
GraphConnect 2014 SF: Applying the GraphAware FrameworkGraphConnect 2014 SF: Applying the GraphAware Framework
GraphConnect 2014 SF: Applying the GraphAware Framework
 
Carter
CarterCarter
Carter
 
Usabilidad y Experiencia de Usuario.
Usabilidad y Experiencia de Usuario.Usabilidad y Experiencia de Usuario.
Usabilidad y Experiencia de Usuario.
 
Assistive and Learning Technics
Assistive and Learning TechnicsAssistive and Learning Technics
Assistive and Learning Technics
 
Accessible digital culture: past, present and future
Accessible digital culture: past, present and futureAccessible digital culture: past, present and future
Accessible digital culture: past, present and future
 
VMCS14 REsiliency Doesn't Have a Sector
VMCS14 REsiliency Doesn't Have a SectorVMCS14 REsiliency Doesn't Have a Sector
VMCS14 REsiliency Doesn't Have a Sector
 
Brands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To SuckBrands And Digital Culture: It Doesn't Have To Suck
Brands And Digital Culture: It Doesn't Have To Suck
 
Casen 2009 mujeres2
Casen 2009 mujeres2Casen 2009 mujeres2
Casen 2009 mujeres2
 

Similar to How Non Profits Can Tap The Power Of The Social Web

Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social MediaGavin Heaton
 
Open Innovations Forum
Open Innovations ForumOpen Innovations Forum
Open Innovations ForumPTInsights
 
Coalition Presence
Coalition Presence Coalition Presence
Coalition Presence LaDonna Coy
 
If Social Learning is the Answer, What's the Question?
If Social Learning is the Answer, What's the Question?If Social Learning is the Answer, What's the Question?
If Social Learning is the Answer, What's the Question?Marcia Conner
 
Kurt voelker let's make an impact with the web
Kurt voelker   let's make an impact with the webKurt voelker   let's make an impact with the web
Kurt voelker let's make an impact with the webForum One
 
Connect Now Lead Gen+Community
Connect Now Lead Gen+CommunityConnect Now Lead Gen+Community
Connect Now Lead Gen+CommunityGavin Heaton
 
Networlding Sara Knowles
Networlding Sara KnowlesNetworlding Sara Knowles
Networlding Sara KnowlesSara Knowles
 
Social media and customer service - some examples
Social media and customer service - some examplesSocial media and customer service - some examples
Social media and customer service - some examplesTriptease
 
Aftersocialnetworking 110120193103 Phpapp01
Aftersocialnetworking 110120193103 Phpapp01Aftersocialnetworking 110120193103 Phpapp01
Aftersocialnetworking 110120193103 Phpapp01Viroo Mirji
 
What comes after social networking?
What comes after social networking?What comes after social networking?
What comes after social networking?Ade Oshineye
 
edSocialMedia Keynote St. John's Prep
edSocialMedia Keynote St. John's PrepedSocialMedia Keynote St. John's Prep
edSocialMedia Keynote St. John's PrepAntonio Viva
 
How to leverage social media for education
How to leverage social media for educationHow to leverage social media for education
How to leverage social media for educationJD Lasica
 
Gov 2.0 for Texas Certified Public Manager (CPM ) Program
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGov 2.0 for Texas Certified Public Manager (CPM ) Program
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGovLoop
 
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIES
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIESUSING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIES
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIEStudorwilliams
 
iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'
iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'
iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'iCrossing
 
MEGT Personalized Learning October 2015
MEGT Personalized Learning October 2015MEGT Personalized Learning October 2015
MEGT Personalized Learning October 2015Brian Housand
 
Social media for self storage executives tssa slides
Social media for self storage executives   tssa slidesSocial media for self storage executives   tssa slides
Social media for self storage executives tssa slidesKennyPratt
 
ViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsWill Burns
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...Scott Meis
 

Similar to How Non Profits Can Tap The Power Of The Social Web (20)

Lead Generation, Community and Social Media
Lead Generation, Community and Social MediaLead Generation, Community and Social Media
Lead Generation, Community and Social Media
 
Open Innovations Forum
Open Innovations ForumOpen Innovations Forum
Open Innovations Forum
 
Don\'t Be A Twit
Don\'t Be A TwitDon\'t Be A Twit
Don\'t Be A Twit
 
Coalition Presence
Coalition Presence Coalition Presence
Coalition Presence
 
If Social Learning is the Answer, What's the Question?
If Social Learning is the Answer, What's the Question?If Social Learning is the Answer, What's the Question?
If Social Learning is the Answer, What's the Question?
 
Kurt voelker let's make an impact with the web
Kurt voelker   let's make an impact with the webKurt voelker   let's make an impact with the web
Kurt voelker let's make an impact with the web
 
Connect Now Lead Gen+Community
Connect Now Lead Gen+CommunityConnect Now Lead Gen+Community
Connect Now Lead Gen+Community
 
Networlding Sara Knowles
Networlding Sara KnowlesNetworlding Sara Knowles
Networlding Sara Knowles
 
Social media and customer service - some examples
Social media and customer service - some examplesSocial media and customer service - some examples
Social media and customer service - some examples
 
Aftersocialnetworking 110120193103 Phpapp01
Aftersocialnetworking 110120193103 Phpapp01Aftersocialnetworking 110120193103 Phpapp01
Aftersocialnetworking 110120193103 Phpapp01
 
What comes after social networking?
What comes after social networking?What comes after social networking?
What comes after social networking?
 
edSocialMedia Keynote St. John's Prep
edSocialMedia Keynote St. John's PrepedSocialMedia Keynote St. John's Prep
edSocialMedia Keynote St. John's Prep
 
How to leverage social media for education
How to leverage social media for educationHow to leverage social media for education
How to leverage social media for education
 
Gov 2.0 for Texas Certified Public Manager (CPM ) Program
Gov 2.0 for Texas Certified Public Manager (CPM ) ProgramGov 2.0 for Texas Certified Public Manager (CPM ) Program
Gov 2.0 for Texas Certified Public Manager (CPM ) Program
 
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIES
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIESUSING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIES
USING SOCIAL MEDIA IN YOUR COMMUNICATION STRATEGIES
 
iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'
iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'
iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'
 
MEGT Personalized Learning October 2015
MEGT Personalized Learning October 2015MEGT Personalized Learning October 2015
MEGT Personalized Learning October 2015
 
Social media for self storage executives tssa slides
Social media for self storage executives   tssa slidesSocial media for self storage executives   tssa slides
Social media for self storage executives tssa slides
 
ViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual EnvironmentsViO Presentation The Future of Communications and Virtual Environments
ViO Presentation The Future of Communications and Virtual Environments
 
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...The Power of Conversation - Using Social Media to Motivate Action in the Dona...
The Power of Conversation - Using Social Media to Motivate Action in the Dona...
 

Recently uploaded

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)tazeenaila12
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 

Recently uploaded (20)

The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
Harvard Business Review.pptx | Navigating Labor Unrest (March-April 2024)
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 

How Non Profits Can Tap The Power Of The Social Web

  • 1. TAPPING THE POWER OF THE SOCIAL TO DO GOOD IN THE WORLD March 2010, Presentation To More Than Words
  • 2. HELLO, I’M AVIN AND I’M AN ACCOUNT PLANNER
  • 4. PUT ANOTHER WAY, I TRY TO SERVE AS A GUIDE, INTERNALLY AND EXTERNALLY
  • 5. I WORK WITH BRANDS TO ENGAGE THEIR COMMUNITIES AND DRIVE SOCIAL IMPACT 5
  • 6. CURRENTLY, THAT HAPPENS TO BE IN AREAS LIKE THESE. 6
  • 8. 8
  • 9. 9
  • 10. THE TRUTH IS, IT’S NOT AS COMPLICATED AS MANY WOULD LEAD YOU TO BELIEVE
  • 12. AND NOT SURPRISINGLY, SUCCESSFUL BRANDS BEHAVE LIKE PEOPLE
  • 13. THE END 13
  • 15. WHAT THE SOCIAL WEB MEANS FOR YOU
  • 16. US Internet Users Who Currently Maintain At Least One Profile On The Social Web (% By Generation) 80 60 40 20 0 2009 2007 2008 Millenials Gen X Boomers Matures Total Source: eMarketer 2010 16
  • 17. THE IMPACT IS BEYOND SIMPLY KEEPING UP WITH WHAT YOUR FRIENDS ARE UP TO IN REAL-TIME 17
  • 18. Growth In Real Dollars Raised Through Facebook Causes Application $20,000,000.00 $15,000,000.00 $10,000,000.00 $5,000,000.00 $0 May 2007 December 2007 May 2008 December 2008 July 2009 January 2010 Cumulative $ (Dollars) Raised Source: Facebook Causes Official Fundraising Report, 1/27/10 18
  • 19. A SHIFT FROM TRADITIONAL DONOR PROFILES: 400,000 INDIVIDUAL DONORS MEDIAN DONATION: $25 SPREAD ACROSS 35,000 DIFFERENT CAUSES Source: Facebook Causes Official Fundraising Report, 1/27/10 19
  • 20. NOT LONG AGO, WE WERE ALL WITNESS TO THE POWER OF THAT CULTURAL SHIFT 20
  • 21. FROM BRAND LED TO COMMUNITY DRIVEN 21
  • 22. AS NON-PROFITS, YOU START FROM A POSITION OF ADVANTAGE 22
  • 23. BUT THAT DOESN’T MEAN YOU CAN ASSUME PEOPLE WILL CARE 23
  • 24. 5 THINGS TO KEEP IN MIND AS YOU APPROACH THE SOCIAL WEB 24
  • 25. 1. REAL TIME EVERYTHING 25
  • 26. DATA HAS NEVER BEEN THIS FREELY AVAILABLE 26
  • 28. 28
  • 29. 29
  • 30. 30
  • 31. LIVE FEEDBACK AND THE NEED FOR LIVING IN CONSTANT BETA 31
  • 32. 32
  • 33. 33
  • 34. I M P L I Listen, listen, listen C Watch for opportunities in the moment A Test and refine-- watch it take shape on its own T I O N S 34
  • 36. What Do You Look For In Philanthropic Social Engagements? 0% 23% 45% 68% 90% Highly Credible Source Of Info Trust Organization Interact With Other Donors Interact With Philanthropic Experts Lead A Public Conversation Lead Discussions On Their Own 30-40 Over 50 Source: Mashable + Society Of New Comms Research March 2009 36
  • 37. GIVE YOUR COMMUNITY THINGS TO DO TOGETHER 37
  • 38. AND ENABLE A HIGHLY VISIBLE ENVIRONMENT 38
  • 39. 39
  • 40. 40
  • 41. 41
  • 42. 42
  • 43. 43
  • 44. 44
  • 45. 45
  • 46. 46
  • 47. 47
  • 48. 48
  • 49. 49
  • 50. 50
  • 51. 51
  • 52. A TRUE LEARNING EXPERIENCE 52
  • 53. I M P L I Let people own it with you C Create the right environment for collaboration A Embrace the small failures (and learn from them) T I O N S 53
  • 54. 3. GIVE PEOPLE CLEAR GOALS TO STRIVE FOR 54
  • 55. 55
  • 56. 56
  • 57. 57
  • 58. BUT GOALS CAN AND SHOULD CHANGE 58
  • 59. 59
  • 60. 60
  • 61. 61
  • 62. 62
  • 63. 63
  • 64. 64
  • 65. 65
  • 66. I M P L I Don’t be afraid to put people to work for you C But never forget they need constant reassurance A Never let your first goal be the only goal T I O N S 66
  • 67. 4. ALLOW FOR MANY WAYS TO GET INVOLVED 67
  • 68. A LOT LIKE TRYING TO CHANGE HUMAN BEHAVIOR 68
  • 70. 70
  • 71. OVER $22 MILLION RAISED FOR HAITI VIA MOBILE GIVING IN UNDER 3 WEEKS 71
  • 72. THE COLLECTIVE POWER OF THE MANY 72
  • 73. 73
  • 74. 74
  • 75. 75
  • 76. I M P L I Make it easy for even the unengaged to get involved C Give activists ways to recruit the mainstream A No matter what, keep it simple! T I O N S 76
  • 77. 5. FOCUS ON LONG-TERM COMMUNITY IMPACT 77
  • 78. 78
  • 79. 79
  • 80. 80
  • 81. 81
  • 83. 83
  • 84. 84
  • 85. I M P L I Give your self-organizers the tools they need C “It’s not about me. It’s about you”. A Never, never forget the ones who gave it their all T I O N S 85
  • 86. TO SUM UP 86
  • 87. 1. REAL-TIME EVERYTHING 2. FACILITATE CO-CREATION 3. GIVE PEOPLE EVOLVING GOALS 4. MANY WAYS TO GET INVOLVED 5. FOCUS ON LONG-TERM COMMUNITY IMPACT 87
  • 88. 88
  • 89. BUT MAYBE IT WILL HELP AVOID... 89
  • 90. 90
  • 92. LET’S KEEP IT GOING 92
  • 93. facebook.com/avin.narasimhan avin.posterous.com twitter.com/avin_narasimhan avin.tumblr.com linkedin.com/avinnarasimhan skype: nahmisaran email avin.narasimhan@gmail.com 93
  • 94. 94
  • 95. PEOPLE I STOLE ALL THOSE IMAGES FROM. Slide 1: http://c2.api.ning.com/files/h*20kVQqAIMWgZrUEc5A5Dbxnx0ruC*qWfx*Iknbcig_/ Slide 20:http://z.about.com/d/chicago/1/0/s/3/-/-/ObamaWins8JustinSullivan.JPG charity.jpg Slide 21: http://spliit.files.wordpress.com/2009/11/megaphone-girl.jpg Slide 3: Plan-ning Slide 23: http://comps.fotosearch.com/comp/OJO/OJO106/alarm-clock-woman_~pe0027923.jpg Slide 4: http://farm2.static.flickr.com/1217/1225356298_fd93463311.jpg Slide 25: charity water press photos Slide 7: gaping void Slide 52:http://www.cwpi.biz/images/tape_measure.jpg Slide 8:http://pages.quicksilver.net.nz/pepe/no.jpg Slide 72: http://upload.wikimedia.org/wikipedia/commons/c/cf/US_$5_Series_2006_reverse.jpg Slide 9: http://www.uo.com/uokr/UOKR/Desktops/Unicorn_1600.jpg Slide 87: http://www.ghostinthemachine.net/bluesky.jpg Slide 10: http://www.rficdesign.com/rf/img/742Eq13.gif Slide 88: http://silwerminter.files.wordpress.com/2007/09/commandments.jpg Slide 11: http://blog.coloradocollege.edu/students/files/2009/02/009.jpg Slide 91: http://www.life4seekers.co.uk/images/Questionmark.jpg Slide 15: http://gii2.nagaokaut.ac.jp/gii/media/69/20090615-2007.01.nt.social.network.big.png Slide 19: http://upload.wikimedia.org/wikipedia/commons/c/c0/ Camp_Randall_Stadium_crowd.jpg 95