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The tech-savvy marketer is finally ditching the spreadsheet

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Marketing is undergoing a massive transformation in order to meet the demands of digitally empowered customers. Learn why today's tech-savvy marketers are ditching spreadsheets and moving to flexible, scalable planning tools.

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The tech-savvy marketer is finally ditching the spreadsheet

  1. 1. XL X S XLS XLS XLS The tech-savvy marketer is finally ditching the spreadsheet—and here’s why
  2. 2. LS Marketing is undergoing a massive transformation in order to meet the demands of digitally empowered customers. @
  3. 3. “…Marketing is headed toward being on-demand—not just “always on”, but also always relevant and responsive to the consumer’s desire. For marketing, that means cutting through the noise with pinpoint delivery.” – “The coming era of ‘on-demand’ marketing,” McKinsey
  4. 4. Marketers have been given an overwhelming amount of technology to engage with customers.
  5. 5. $ $ $ $ $ $ $ $ $ $ $ Gartner found that by 2017, the CMO will spend more on IT than the CIO.1 $ $
  6. 6. LS XLS XLS XLS XLS XLS XLS XLS XLS XLS Shockingly, however, with all this technology at their fingertips, marketers are still planning and budgeting in spreadsheets!
  7. 7. Today’s marketers are too sophisticated for spreadsheets.
  8. 8. XL X S XLS XLS XLS Business decisions happen too quickly for marketing to be sifting through spreadsheets to report out their spend-to-date…
  9. 9. LS Or track down what amount of budget is left to spend…
  10. 10. Or even justify an increase in budget due to changing market demand.
  11. 11. This inability to adjust the plan and budget, based on changing business objectives, will put marketing at a significant disadvantage.
  12. 12. CMOs cannot rely on data that is days or weeks old.
  13. 13. LS XLS You need a planning tool that enables marketing to proactively respond to change—course correcting to the plan as needed. RESPOND
  14. 14. You need a planning tool that helps identify opportunities for marketing improvement and optimized spend.
  15. 15. You need a planning tool that can evaluate different business scenarios and measure their impact to marketing spend, resources, and revenue forecast.
  16. 16. With Anaplan’s Marketing Resource Management, transform your marketing department from a cost center to a profit center.
  17. 17. XLS XLS XLS And finally, once and for all, ditch planning and budgeting in cumbersome spreadsheets. ×××
  18. 18. Learn about Anaplan’s Marketing Resource Management Request a personal demo today anaplan.com/demo
  19. 19. SOURCES 1. Gartner, “By 2017 the CMO will spend more on IT than the CIO,” Gartner Webinar, presented January 3, 2012. Accessed November 3, 2015. http://my.gartner.com/portal/server.pt%3Fopen%3D512%26objID%3D202%26mode%3D2%26PageID%3D 5553%26ref%3Dwebinar-rss%26resId%3D1871515.

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