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Forbes webinar: The transformative CMO


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In this webinar, representatives from Forbes and the University of Virginia discussed the trends currently influencing the CMO, the challenges and opportunities these leaders face, and the 11 essential CMO characteristics that lead to high-performing marketing organizations.

Published in: Business

Forbes webinar: The transformative CMO

  1. 1. T H E T R A N S F O R M A T I V E C M O
  2. 2. Bruce Rogers Chief Insights Officer Forbes Kim Whitler Assistant Professor Darden School of Busine ss, University of Virginia
  3. 3. L E A R N M O R E Bruce Rogers @Brogers825 Kim Whitler @KimWhitler
  4. 4. T H A N K Y O U