Computo en la nube moda o valor de negocio v2


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  • Key Points: This presentation is to help explain cloud computing, what it can do for your business and how Microsoft can help
  • Key points:Not just Web apps or someone else’s datacenter. From a competitive standpoint important to broaden the concept of cloud across devices.Script:First of all, “the cloud” is short for cloud computing. As with many topics that blend technical subjects with business hype there are a number of definitions. Most of the time people think of large datacenters that someone else runs on your behalf or Web applications that you can access from browsers. We tend to think of it as something more, it’s the collection of devices (servers, PCs, mobile devices) using the network to pool resources and work together. You typically see this in large datacenters today; where servers seamlessly work together to easily absorb more traffic and to react when something breaks without people having to intervene. The sum ends up being greater than the parts.So, it’s about datacenters and devices and applications working better together. So what? Why should I care?In general you can use the cloud in three separate ways: Pushing things to the cloud, Using the cloud as a resource when needed (or all the time) and sharing or hosting your data or applications with others once you’ve put it into the cloud (one you directly control or that could be run for you by someone else.)
  • Key Points:The cloud can help save money, increase productivity and reduce management complexitiesThis can create new business opportunitiesScript:This ability to move things to the cloud, use the cloud for extra compute or storage or expose or share your services with others leads to some benefits:First, it offers a new set of economic opportunities. Gain better control over your money (New economics)from saving money by not having to run and maintain large datacenters yourselfin some cases moving to IT as a subscription so that you only pay for what you use, when you use itby giving you the opportunity to shift from capital expenses to operational expensesReduced management:No patching and maintenanceFaster deploymentRobust multi-layered securityReliability and fault-toleranceRedefining Productivity: by increasing access to information and applicationsby increasing collaboration because many of the tools they use are now connected togetherby helping your IT staff focus more on business and less on plumbing and hardware (no patching and maintenance, faster deployment, etc) quickly adapt to changing business needs New EconomicsReduced ManagementRedefining Productivity
  • Faster time-to-market and ease of use were considered as the important drivers by 25.0 and 22.5 percent of the respondents, respectively.•On the other hand, only 15.0 percent of the respondents mentioned “green IT” as a market driver; this shows that there is relatively low concern regarding more sustainable and environmentally responsible operations. In more developed nations, where there is more established regulatory compliance regarding electricity and water usage and carbon dioxide emissions, “green IT” has a much greater market appeal.•The “others” category includes the focus on the company’s core business and transformation of capital expenditure (CAPEX) into operational expenditure (OPEX).
  • Furthermore, the overall lack of information regarding the practical uses and advantages of this emerging IT trend was cited by half of the companies interviewed.The third most important market restraint was the potential loss of control (mentioned by 37.5 percent of the respondents) that could be experienced due to the investment in cloud computing environments.•Internet access and connection quality are the important factors to enable a successful cloud computing infrastructure. With a relatively lower level of penetration of broadband services in Mexico when compared to more developed countries, “Internet barriers” was mentioned as a market restraint by 32.5 percent of the respondents.•The current corporate IT culture regarding lack of entrepreneur ship toward outsourcing as a management tool is also a relevant restraint; it was pointed out by 25. 0 percent of the respondents.•In addition, IT departments are also concerned about factors such as challenging Internet connections in Mexico and the compliance with the local (for example, Federal Banking regulations), international (for example, Sarbanes-Oxley and Basel II), and segment (for example, HIPAA and PCIDSS regulations.•The “others” category includes the unclear pricing of cloud computing offerings, lack of a high-quality telecommunication infrastructure in some regions of Mexico,high price of telecommunication services in Mexico, and the overall lack of support from IT departments to manage cloud computing environments.
  • 50.0 of the companies interviewed had cloud computing environments;thisshowsthattheconceptisusedinasignificantamountofcompaniesintheMexicanenterprisesegment.•ThereisaclearpreferenceforprivatecloudsamongthelargeenterprisesinMexico;65.0percentofthecompaniesthathaveinvestedinthecloudcomputingconcepthaveoptedforthisarchitecture.Currently,thepenetrationlevelofpubliccloudislow(only5.0percent)inMexico,mainlyduetorestraintssuchassecurityandregulatorycompliance.IntheenterprisesegmentinMexico,applicationsistheITprocesslevelwiththehighestpenetrationofthecloudcomputingconcept;ithasasignificantpenetrationrateof85.0percent.Companiesinterviewedarelessreluctantininvestingintheutilizationofapplicationsthatarehostedinthecloud,astheyhavebeenutilizingapplicationssuchase-mailandcustomerrelationshipmanager(CRM).•60.0percentoftheMexicancompaniesinterviewedhaveimplementedcloudcomputingarchitecturesintheinfrastructureprocesslevel.However,only30.0percentofthemhaveadoptedthecloudcomputingmodelintheplatformslevel.WithregardtotheadoptionofcloudcomputingintheapplicationslevelintheenterprisesegmentinMexico,databasesolutionshadthehighestlevelofpenetrationof82.4percent.e-mailandbusinessintelligence(BI)alsohadsignificantpenetrationlevels(29.4percent).Allofthesethreeapplicationsbenefitfromthecloudcomputingmodel,duetothefactthattheycanbeaccessedanywherewiththeuseofaninternetbrowserandcanhaveclearusagepeaks.•Furthermore,otherapplicationssuchascustomerrelationshipmanager(CRM)andenterpriseresourceplanning(ERP)arealsobeinghostedinthecloud.The“others”categoryincludedinternalsupplychainmanagementsolutionsandinstantmessengers.Platformsistheprocesslevelwiththelowestpenetration(30.0percent)ofcloudcomputingsolutionsinMexico.Applicationtestinghadapenetrationlevelof100.0percent,reapingclearcloudcomputingadvantagessuchasoperationalelasticityandeaseofuse.Applicationdevelopmenthadapenetrationof83.3percent.IntheinfrastructurelevelintheenterprisesegmentinMexico,storagehadthehighestcloudcomputingpenetrationrate(50.0percent).•Hostingalsohassignificantpenetrationrates,asWebsiteandintranethostingbothhavepenetrationratesof35.7percent.Withtheadvantagesofcloudcomputing,companiescaneasilyallocateresourcestoofferhigh-qualityWebsiteandintranethostingtousers.CloudcomputingisalsousedbyasignificantnumberofMexicancompaniesformarketingcampaignsande-commerce,mainlyduetoitsadvantagessuchasoperationalelasticityandfastertime-to-market.
  • So, if the cloud sounds interesting, what do you do?
  • At the platform level…If you need new functionality or systems or want to add extra compute or storage to existing systems then there are a few workload patterns that work best for the cloud.Predictable burstingServices with micro seasonality trends Peaks due to periodic increased demandIT complexity and wasted capacity Growing fastSuccessful services needs to grow/scale Keeping up w/growth is big IT challenge Complex lead time for deploymentUnpredictable burstingUnexpected/unplanned peak in demand Sudden spike impacts performance Can’t over provision for extreme cases On and offOn and off workloads (e.g. batch job)Over provisioned capacity is wasted Time to market can be cumbersome
  • Key Points:No one has the breadth of cloud servicesOnly Microsoft has a the wide set of cloud services that complements on-premises softwareScript:In addition to our consumer-facing cloud services, Microsoft offers the most complete set of cloud-based solutions to meet your business needs including advertising, communications (email, telephony, meetings), collaboration (document storage, sharing, workflow), business applications (CRM, business productivity), storage, management and infrastructure services. And unique to Microsoft these sets of cloud services complement a full and rich set of on-premise software enabling often times to add cloud functionality to your existing software or move between cloud and on-premises systems.Click:And with BPOS we are seeing quite a bit of momentum of customers moving to the cloud.
  • At the application level…Key Points:There are a number of applications or workloads you could move to the cloudMicrosoft can help you do it.Script:First of all, are there things you can move to the cloud? Things that are cheaper, easier or can free up more time if you have someone else provide them for you? Email? Communication? Meeting software? Customer management? Managing PCs?Microsoft can help with online complements of programs you’re already familiar with.
  • Key Points:You can use the cloud to increase capacity, to add more power to computer processing and to store information (as in a backup)Microsoft can help you do it.Script:Besides moving workloads and applications to the cloud you can use the cloud to add to your existing systems.If you need to increase capacity for a website or an application (around the holidays or big events for instance) you can use the cloud add to your existing systems.If you need particularly intensive computing – crunching data, etc – the cloud can increase the power of your 1 PC by thousands.And everyone worries about backing up data and information. Many people are using cloud services today to backup vital information or to just increase what they can store without having to buy and maintain more hardware.The cloud also provides a way to have a centralized place to trade data among a number of parties. [AppFabric plays in this space]Windows Azure can help with all four of these types of scenarios.
  • Windows Azure*Scalable compute and storage*Automated service management*Familiar tools, technologies, languages SQL Azure*Relational storage for the cloud*Consistent development model*Automated database managementWindows AzurePlatform App Fabric*Connect existing apps to the cloud*Access control service*Service bus capabilityService managementDefine the rules and provide codePlatform deploys, monitors, and manages the serviceStorageSimple storage provided by Windows AzureT-SQL capability delivered through SQL AzureDeveloper experienceFamiliar tools, technologies, languages for MS developersSupport for non-MS technologies, frameworks and toolsIntegration with on-premisesExtend on-premises applications to the cloudFederate identities across cloud applications
  • Key Points: Microsoft has a long history of providing some of the largest cloud services in the world.Script: We’ve actually been in cloud computing for a while:We’ve been delivering some of the largest cloud services on the planet for almost 15 years.Our online properties (WL, MSN) see some 600 million unique users every monthXbox pushed out some 5 petabytes of content over Xbox Live during the week of Christmas (2009)We process up to 9.9 billion messages a day via WL MessengerWe have over 500 million active Windows Live IDsThe BPOS guys have a million paying users in 36 countries and regionsEven MS Update/Windows Update … operates at incredible scale - pushes out over a petabyte of updates every month to millions of servers and hundreds of millions of PCs When you look at our experience, our commitment and our continued leadership in cloud computing there are a number of fairly substantial differences between us and other providers.
  • Key Points:We have invested $2.3B in cloud infrastructure.There are more than 9000 Microsoft Partners how can host. Over 40% of all hosters do so on the Microsoft platform.Script:Multi-billion dollar datacenter investment700,000+ square foot Chicago and the 300,000+ square foot Dublin, Ireland data centersAmsterdam, Hong Kong, Japan, and Singapore planned$2.3B invested in cloud infrastructureGeo-replicated customer dataPublic and private cloud flexibility30,000 engineers working on cloud servicesMicrosoft cloud services provide the reliability and security you expect for your business: 99.9% uptime SLA, 24/7 support. Microsoft understands the needs of businesses with respect to security, data privacy, compliance and risk management, and identity and access control. Microsoft datacenters are ISO 27001:2005 accredited, with SAS 70 Type I and Type II attestations.Choose hosting by Microsoft or a Microsoft partner. There are more than 9000 Microsoft hosting providers and more than 40% of all hosting providers worldwide are hosting with Microsoft products.
  • Key Points:The move to the cloud by businesses is not only taking place now it will happen in a relatively short period of timeThe shift to the cloud by businesses is acceleratingWhile reduced there will continue to be demand for new on-premise software in the enterprise
  • 50% of Fortune 100 are using an Online service from Microsoft, etc.  (this stat does include Live Meeting and Forefront Online protection for Exchange which is like Google’s Postini)2M paid seats now (which isn’t public yet)More than 5000 paying customers for BPOS. (I also don’t think that this number is public) I think we are close to 8000 partners signed up to sell and 100’s of new partners are signing up each week to sell the service.We have doubled the business in the last 6 months (1m to 2M paid seats for BPOS) – not publicTalk about Dynamics CRM Online as part of the cloud biz app portfolioDynamics CRM Online - our cloud offering for customer relationship management. Fast, flexible and familiar solutions for all customer-facing business functions, like Marketing, Sales and Customer Service. Familiar experience (Outlook, Internet Browser, Mobile Device)Can integrate with the other Microsoft Online Services offerings including BPOS – one important integration that gives our customers a complete business solution in the cloud
  • Optional Dive slide on BPOS capabilities.
  • Key Points:Starbucks is a good example of a company that wanted to increase productivity (specifically by increasing access and collaboration) among remote workers (in this case their 10K stores). The choice of Microsoft cloud services enabled them to quickly and securely roll out new functionality without adding complexity to their IT infrastructure.Starbucks owns and operates 10,000 stores throughout the world. Starbucks has made the commitment to utilize BPOS Standard for all of its company owned stores for 18,000 users/Partners. The solution will provide Exchange messaging, Live Meeting web conferencing, IM and presence, SharePoint Portal, collaboration and Office for business productivity. In addition to BPOS, these laptops will be running CORE CAL, SPS Enterprise and Forefront Client Protection. Starbucks employees had no ability to do basic collaboration and communication with headquarters or nearby stores. As a result It was a very manual and paper intensive back of the store process for Manager’s to run their day to day business. Microsoft established itself as the superior long term solution over its competitor, Google. Starbucks felt that they could rely on Microsoft’s Online strategy, rich user experience and long term trusted relationship.Starbucks wanted to provide a dynamic platform for collaboration and communication between its stores and headquarters. The vision was to empower their store employees to run their multi-million dollar business in a more entrepreneurial way. A key design pillar was to prevent any loss of intellectual property therefore, cloud computing was a new way to share information through the web in a secure manner. Starbucks needed to make this deployment happen quickly without adding complexity to its infrastructure. BPOS provided a cost effective means to manage a globally distributed environment. This initial BPOS implementation will bring many other workloads with it in the future.
  • Key Points:Coca-Cola Enterprises had done both a BPOS implementation and a separate Azure project.Great example of both moving functionality to the cloud and using cloud functionality to augment existing systems.Script:Coca-Cola EnterprisesCoca-Cola Enterprises is the world’s largest marketer, producer, and distributor of nonalcoholic beverages Initially they faced a pretty common realization for most large companies: do they really want to be in the email business? They worked with Microsoft and Sapient Consulting and Slalom Consulting to move their email to Microsoft to host as well as building an intranet portal on Sharepoint Online to connect their workers. After moving a number of business applications to the cloud they saw another opportunity. They needed to build the infrastructure so that their customers (restaurants, stores, etc) could order via a Web site instead of the phone-based system they were currently using. Like many businesses, the amount of orders varied a good deal throughout a year (big increases around the Super Bowl, etc). If they decided to build the datacenters themselves they would have to build to accommodate the largest amounts, letting hardware go idle at other times during the year. Instead of investing in hardware and other resources to build out the infrastructure to host this online order system they built it on Windows Azure. In this way they can quickly scale their systems up or down based on need, paying only for what they need, when they need it.The other aspect of the cloud is that Coca-Cola Enterprises made their data, their systems available to their customers and partners through the site.Organization Profile Coca-Cola Enterprises (CCE) is the world’s largest marketer, producer, and distributor of nonalcoholic beverages, which it delivers with the industry’s most effective marketplace execution.Business Situation CCE’s increasing competition was resulting in declining revenues. This required company executives to launch a new strategic direction, mandating a platform to communicate and engage with all employees.Solution CCE implemented a Microsoft-based hosted worldwide intranet with messaging and collaboration tools, which are accessible to all employees from any device, enabling employees to boost productivity and time with customers.Benefits Productivity and customer focus Companywide intranet IT transformation Effective remote teams Deskless worker accessSoftware and ServicesMicrosoft Sharepoint Server Microsoft Office Live Meeting Microsoft Office Communications Online Microsoft Online Services Microsoft Exchange Online
  • Key Points:Script:Siemens Expands Software Delivery Service, Significantly Reduces TCO Siemens is a global powerhouse in electronics and electrical engineering, operating in the industry, energy, and healthcare sectors. The company has around 410,000 employees, and a worldwide reputation for innovation and achievement.Situation/Solution:To deliver software efficiently, reduce costs, and get more complex software packages to more devices, Siemens wanted to expand the capacity of its software distribution system.Siemens used the Windows Azure™ platform to deliver software packages from a central Internet-based storage location to thousands of devices.Key Advances:Dynamically scale global software distribution while reducing costs, enhancing services, and avoiding significant new capital investmentLink to case study and video: http://mscomapps/gcrpinternal/Case_Study_Detail.aspx?CaseStudyID=4000005945
  • A risk-based, multi-dimensional approach safeguarding services & data based on Trustworthy Computing ProgramMicrosoft Online Services - DedicatedSAS 70 Type II attested data centers and servicesISO 27001 certified data centersComing Soon – ISO 27001 certified services, FISMA DCs and servicesMicrosoft Online Services - StandardCybertrustSAS 70 Type II attested data centersISO 27001 certified data centersComing Soon – ISO 27001 certified services, FISMA DCs and services The Stats!$2.3B invested with >$1B being invested in data center build out now.>1,000 people in our engineering and operations staff.The local data center in Quincy, WA is visible from space! Microsoft is making a huge scale investment of > billion dollars in building their data centers. There are currently 13 global datacenters that use 70 mega watts of power and by the end of 2009, there will be 20 data centers, using 180 mega watts of power.  The data centers are 9-10 football fields in size, and contain enough wire to wrap around the earth several times. Microsoft is making a major investing in these data centers, which, is different from competitors using legacy data centers. Highly secure data centers w/audits to ensure data centers are SAS 70 & ISO27001 compliant.CyberTrust provides both application and physical security validation:4 of the 5 largest WW banks use CyberTrust and more than 95% of all information security software.What they found: “…not discover a single device with any high-severity vulnerabilities … I can comfortably say in three years of conducting internal scans I have never seen an internal scan without any high-severity vulnerabilities”—CyberTrust“We run a “data center within a data center” approach for some services, including BPOS, which includes motion sensors, 24/7 secured access, biometric controlled access systems, video camera surveillance, and onsite physical security.  The data centers restrict physical access to a very select few individuals and within the data center multiple levels of access controls restrict access to critical areas even further.”  (–Kevin Timmons, GM of Data Center Operations, MS Global Foundation Services)99.9%  uptime SLA exceeded with actual at 99.95%+.The Security Programtakes a risk-based, multi-dimensional approach to putting in place the necessary & adequate safeguards across all aspects of a service. The Program aims to define security requirements applicable to people, processes and technology, and implement corresponding controls & capabilities across the services themselves, the supporting platform and infrastructure components, as well as the hosting facilities and the hardware residing within them. Role & Responsibility of the Security Program: Help ensure services are developed in a secure manner. Microsoft’s Secure Development Lifecycle plays a critical role here. Help ensure the services are operated in a secure environment. Security controls exist across and within all layers of a given service, which supports the principle of defense-in-depth.Help ensure that services and infrastructure are monitored for configuration errors, vulnerabilities, security events and anomalous behavior.Help ensure incidents are promptly detected and a mature incident management process not only addresses the immediate issue, but identifies and corrects the cause.Help ensure personnel are adequately prepared and trained to identify security issues and provide notification through the appropriate procedure.
  • Computo en la nube moda o valor de negocio v2

    1. 1. Cloud Computing CoolStuffor Business Value?<br />José Luis Garza de los RíosDirector Regional Zona Norte<br />Microsoft México<br />
    2. 2. What is the cloud?<br />From a technical perspective, the cloud is a collection of devices<br />(e.g., PCs, servers, mobile devices) using the network <br />to pool resources and work together. <br />You see this pooling of resources in large data centers, <br />where servers work together to absorb more traffic during spikes <br />and to recover from hardware failures, without people having to intervene. <br />
    3. 3. Cloud Computing Structures:<br />
    4. 4. Cloud Impact<br />REDUCED MANAGEMENT<br />NEW ECONOMICS<br />INCREASED PRODUCTIVITY<br />Pay for what you use<br />Lower and predictable costs<br />Shift from capex and opex<br />Accelerate speed to value<br />No patching, maintenance<br />Faster deployment<br />Robust multi-layered security<br />Reliability and fault-tolerance<br />Latest software for users<br />Internet collaboration <br />Anywhere access<br />Instant self-provisioning <br />
    5. 5. Key topics at the World Economic Forum 2010<br />
    6. 6. Generating the action areas<br />
    7. 7. Cloud Computing in numbers<br />
    8. 8. Cloud Computing in Mexico: Market Awareness<br />32.5percent of the companies interviewed had an excellent understanding of the cloud computing concept.<br />Enterprise segment in Mexico had a much higher level of awareness about this concept when compared to other IT markets in Latin America.<br />
    9. 9. Cloud Computing in Mexico: Market Drivers<br />95.0 percent of the respondents considered cost savings as the most important market driver. This is because cloud computing solutions include a cost-efficient pricing structure, which comprises pay-per-use characteristics.<br /> <br />In addition, operational elasticity and business continuity were also mentioned as the important market drivers by 52.5 percent and 40.0 percent of the respondents, respectively. These two factors are essential to ensure the mobility of the workforce, “zero downtime”, and disaster recovery capabilities.<br />
    10. 10. Cloud Computing in Mexico: Market Restraints<br />The most significant restraint in the cloud computing market in Mexico is security(95%)<br />To improve the security and overcome this market restraint, IT service providers are leveraging more robust infrastructures such as the private and hybrid cloud computing models. While public clouds suit mainly the small-and medium-sized businesses’ needs, enterprises have been demanding more secure, transparent, and private environments.<br />
    11. 11. Cloud Computing in MexicoEnterprise Adoption Levels<br />50% of the companies interviewed had cloud computing environment<br />Applications is the IT process level with the highest penetration of the cloud computing concept (85%)<br />Database solutions had the highest level of penetration of 82.4 percent.<br />
    12. 12. Cloud Computing in MexicoDecision-making Process<br />In the Mexican enterprise segment, security is the most important criterion considered during the process of selecting a cloud computing solution provider (77.8%)<br />Price is another key factor, as 65% of the Mexican companies interviewed consider this variable as a vital one.<br />
    13. 13. Cloud Computing Solution Providers<br />
    14. 14. What should I do?<br />
    15. 15. What are Your Company’s Top Business Challenges?<br />
    16. 16. Changing NeedsAccelerating Business Complexity and Demands<br />DIVERSE & DISTRIBUTED WORK<br />INFRASTRUCTURE COST & COMPLEXITY<br />CONSUMERIZATION OF IT<br />DYNAMIC WORKFORCE<br />Cloud Options<br />
    17. 17. Types of cloud services<br />infrastructure as a service<br />“SaaS”<br />“PaaS”<br />“IaaS”<br />platform as a service<br />software as a service<br />consume it<br />migrate to it<br />build on it<br />
    18. 18. Scenarios for cloud computing<br />“Growing Fast“ <br />“On and Off “ <br />Inactivity<br />Period <br />Compute <br />Compute <br />Average Usage<br />Usage<br />Average<br />Time <br />Time <br />“Unpredictable Bursting“ <br />“Predictable Bursting“ <br />Compute <br />Compute <br />Average Usage <br />Average Usage <br />Time <br />Time <br />
    19. 19. Commercial Cloud Services<br />9,000 business customers<br />40M paid Online seats<br />More than 500 government entities<br />Over 50% of the Fortune 500<br />70% switching from Notes<br />12,000 partners<br />BUSINESS APPS<br />COLLABORATION<br />STORAGE<br />PLATFORM<br />MANAGEMENT<br />PRODUCTIVITY<br />COMMUNICATIONS<br />
    20. 20. Move at your pace<br />Collaboration<br />Email<br />Communications<br />CRM<br />Meetings<br />Desktop management<br />
    21. 21. Using the cloud<br />Scale<br />“more traffic”<br />Compute<br />“more power”<br />Storage<br />“backup”<br />Communications<br />“place to trade data”<br />
    22. 22. Windows Azure Platform<br />GENERAL PURPOSE PROGRAMMING LANGUAGES<br />PLATFORM AS A SERVICE<br />Compute<br />Storage<br />Management<br />CDN<br />App Fabric<br />Marketplace<br />Relational data<br />Management<br />
    23. 23. Microsoft Cloud Services History<br />(2 years)<br />12M users<br />(7 years)<br />20M subscriptions<br />(7 years)<br />5B conf. minutes/year<br />(11 years)<br />28B queries/month<br />(12 years)<br />1PB/month<br />(13 years)<br />550M users/month<br />(15 years)<br />370M active users<br />
    24. 24. Consumer Cloud Services<br />2 billion unique calls per year<br />14 billion ads per month<br />Over 6 million songs in the catalog<br />Over 600 million unique users<br />23 million subscribers<br />Over 3 billion WW queries each month<br />370 million active accounts<br />500 million active Windows Live IDs<br />Petabytes of data every month to millions of PCs<br />10 billion messages processed daily<br />
    25. 25. Consistent Experience Across Devices<br />
    26. 26. Infrastructure Investment<br />Northern Europe<br />North West USA<br />North Central USA<br />Eastern Asia<br />Western Europe <br />South Central USA<br />Southeast Asia<br />
    27. 27. Momentum <br />Customer<br />Partners<br />“StorSimple and Windows Azure provide the best of both worlds—the economies of the cloud with on-premises levels of performance and security.”<br />– Guru Pangal, Co-Founder and President, StorSimple<br />“We absolutely have to have a global, stable player in the cloud market that is behind our solution. With Windows Azure and Microsoft data centers, we have that—and it’s absolutely critical to our success." <br />– Scott Houston, Chief Executive Officer, InterGrid<br />
    28. 28. Worldwide Momentum<br />
    29. 29. Momentum in Mexico<br />
    30. 30. Food for thought…<br />What are my organization’s business challenges?<br />What type of cloud services could I leverage?<br />What are my major concerns for adopting cloud computing?<br />How should I build a business case?<br />When should I move forward?<br />Who is the right cloud computing partner for my organization?<br />
    31. 31.<br /><br />© 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.<br />The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.<br />
    32. 32. Accelerating Shift to the Cloud<br />By 2014…<br />≥ 40% of NEW enterprise IT spend will be cloud-based. <br />≥ 45% of NEW enterprise IT workloads will be cloud-based.<br />≥ 25% of TOTAL enterprise IT workloads will be cloud-based. <br />Source: Saugatech<br />
    33. 33. Microsoft IT Analysis<br />AZURE TRANSITION SAVES 30% ON ADDRESSABLE IT SPEND<br />APPLICATION DEVELOPMENT AND MAINTENANCE<br />HARDWARE, HOSTING AND SOFTWARE LICENSES<br />SUPPORT<br /> -11%<br />-10%<br />-9%<br />-30%<br />100%<br />Microsoft IT Spend Addressable by Azure Platform<br />Save Development and Test Labor<br />Save Labor<br />70%<br />Cost Net of Savings<br />Increase Hardware Utilization<br />Reduce Unit Cost of Hardware<br />
    34. 34. Microsoft Office 365 Value<br />BRINGING TOGETHER CLOUD VERSIONS OF OUR MOST TRUSTED COMMUNICATIONS AND COLLABORATION PRODUCTS WITH THE LATEST VERSION OF OUR DESKTOP SUITE FOR BUSINESSES OF ALL SIZES<br />ACCESS ANYWHERE*<br />Solve problemsfrom more places<br />BEST PRODUCTIVITY EXPERIENCE<br />Work together, smarter<br />WORKS WITH WHAT YOU KNOW<br />Familiar tools<br />ROBUST SECURITY AND RELIABILITY<br />99.9% uptime. Guaranteed.<br />IT CONTROL AND EFFICIENCY<br />Keeps you in control<br />Includes:<br />* Access from mobile devices depends on carrier network quality and availability<br />** “Connect Securely” is not a guarantee of 100% connection security.”<br />* Access from mobile devices depends on carrier network quality and availability<br />** “Connect Securely” is not a guarantee of 100% connection security.”<br />
    35. 35. Applications and Collaboration<br />Best productivity experience in the cloud<br />Spanning PC, phone, and browser<br />Best integration with servers and services<br />Enterprise class software<br />Delivered via subscription services<br />Operated by Microsoft and sold with partners<br />
    36. 36. Microsoft Dynamics CRM Online<br /><ul><li>CRM in the cloud, hosted by Microsoft
    37. 37. Full functionality of Microsoft Dynamics CRM 4.0</li></ul>Sales, Marketing, Service, Workflow and Business Intelligence<br /><ul><li>Purchase through direct/web self-service or Volume Licensing (EA / CASA)
    38. 38. Available in US & Canada, international expansion November 2010</li></ul>Web Browser Access<br />Native Outlook Client<br />Full Offline Client<br />Mobile Device Support (Mobile Express)<br />200 Custom Workflows<br />200 Custom Entities<br />5 GB<br />Windows Live ID<br />99.9% <br />Workflow<br />System Customization<br />Data Storage<br />Security Enhanced Access<br />Financially Backed Uptime SLA<br />
    39. 39. Microsoft Online Services Overview<br />5GB (default) up to 25GB Mailbox<br />Outlook and Web Access<br />Anti-Virus/Anti-Spam<br />Shared Calendars, Contacts & Tasks<br />Active Sync Mobile Devices<br />Blackberry Device Support*<br />Compliance Archiving*<br />250MB storage allocation per user <br />Collaboration<br />Portal<br />Enterprise Content Management<br />Search<br />Business Process Forms<br />Platform & Extensibility<br />Instant Messaging and Presence<br />Group IM<br />Address Book Search<br />Distribution List Expansion<br />File Transfer<br />1:1 Audio and Video<br />Web Conferencing<br />Small group collaboration to large events<br />Desktop sharing, chat, question manager<br />Training support and virtual breakout rooms<br />VOIP or PSTN voice support<br />Live 360 degree panoramic video*<br />* Optional capabilities at additional cost<br />
    40. 40. “The move to Microsoft Online Services will help cut operational costs by an estimated 30% and create a variable cost model that will provide increased flexibility in the future.”<br />Ingo ElferingVP, Information Technology Strategy, GlaxoSmithKline<br />“We looked at a variety of cloud-based offerings, and only Microsoft could meet our requirements for reliability. We have already started our rollout, and with Exchange Online, we will consolidate 42 e-mail systems into one, reducing our IT costs by at least 30%.”<br />Olivier BaldassariCIO, Rexel Group<br />“We’re using Windows Azure to meet the evolving needs of our clients. And with the reduced levels of new investment required, we can consider solutions that might otherwise not have been possible.”<br />Rob Fraser<br />Head of Cloud Computing, RiskMetrics<br />
    41. 41. Providing mail, collaboration, meeting and communication for stores via the cloud<br />Secure way to share between stores and corporate<br />Quick deployment without adding complexity to IT<br />
    42. 42. Required a centralized platform for internal promotion of company initiatives<br />And needed a way to replace a phone ordering system with a hosted Web application<br />Uses both Microsoft Online and Windows Azure<br />“This has been one of the best IT partner projects CCE has experienced, and we have the added value of a longer IT roadmap with Microsoft than if CCE had built the solution on premises.” <br />Kevin Flowers, Director of Enabling Technologies, CCE<br />
    43. 43. Increased flexibility: high scalability and enhanced customer services<br />Reduced operating costs<br />Used Windows Azure to deliver software packages from a central Internet-based storage location to thousands of devices<br />“Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.”<br />ElmarStoecker, Director Portfolio Management, Siemens IT Solutions and Services<br />
    44. 44. Security & Compliance Program<br />Security Management <br />Security Monitoring, Threat & Vulnerability Management<br />Data<br />Access Control & Monitoring, File/Data Integrity<br />User<br />Account Management, Training & Awareness, <br />Application<br />Secure Dev Lifecycle, Access Control & Monitoring<br />Host<br />Access Control & Monitoring, Anti-Malware, Patch Mgmt<br />Internal Network<br />Dual-factor Auth, Intrusion Detection, Vulnerability Scan<br />Network perimeter<br />Edge Routers, FW, Intrusion Detection, Vulnerability Scan<br />Facility<br />Video Surveillance, Biometrics, Access Control, Screen<br />
    45. 45. Customer examples by product area<br />Azure + BPOS<br />Coca Cola Enterprises (Manufacturing, US, 72,000)<br />Azure<br />Riskmetrics(Finserv, US, 1,100)<br />Siemens (Pharma, Germany, 461,000) <br />BPOS<br />Aviva (insurance, UK, 60K employees)<br />Glaxo- Smithkline(Pharma, US, 100,000)<br />Starbucks (Retail, US, 115,000 )<br />City of Carlsbad (public sector, US, 100)<br />CRM Online<br />Unico(Manufacturing / Sales, US, 100)<br />