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Who Says Elephant Can't Dance - Book Summary

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Who Says Elephant Can't Dance - Book Summary

  1. 1.  Company: International Business Machine.  Author: Louis Genstner, Jr.  Tenure: April 1993 to March 2002.  Graduation: Dartmouth College & HBS.  RJR Nabisco Inc: Chairman & CEO (4 years).  American Express: Chairman & CEO ( 11 years).  Also worked for Mckinsey & Company.
  2. 2.  Change brought by Louis Gerstner.  Verge of extinction.  Rapid changing Computer Industry.  Management Team and not breaking down.  Power and Influence.  One of the most impressive turnaround stories in business history.
  3. 3. Section 1: Four Critical Decisions. Section 2: Two Big Bets on the Future. Section 3: Setting the Strategy of the Business. Section 4: Changing corporate culture at IBM. Section 5: Key Lessons Learned.
  4. 4. Largest corporate loss of $16 billion. Outsider for the industry. Thoughtful and not quick decisions. 3,00,000 people on payroll worldwide. ‘State of Art’ research labs.
  5. 5. Establishing semi conductor industry, hardware, software, sales and support. With UNIX operating system arriving in 1990’s, it suddenly became possible for companies to start making parts of an overall solution. Their aspirations were couched in terms of a “Client/Server” relationship – where the client was the desktop PC and the server was another computer.
  6. 6.  At around the same time, the PC makers also started suggesting that since they were now being used on the desktops, it was logical to use PCs in the back-office systems as well. Section 2: Two Big Bets on the Future
  7. 7. Highest software selling company. 1993: Development on O/S 2 which failed. Consolidation of software development business under one single manager. Focus on developing “Middleware Software System” rather than developing OS.
  8. 8. Section 3: Setting the Strategy for Business Open Company’s own technology store(1994): More research than commercialization. Ability to set new standards and protocol. Open up new revenue system. More device, more demand for IBM products. Unstack the stack and focus IBM initiatives: Harness the emergence of e-business: E-Business “Integrating Glue”. Rewriting to internet enable software's. New services of “Website Hosting”
  9. 9. Three Basic Belief’s By Thompson Watson Sr.: Excellence in what we do. Superior customer service. Respect your individual.
  10. 10. Section 4: Changing the corporate culture Eight Basic Principles Introduced by Garnster: Market place as driving force. Commitment to quality. Customer satisfaction and shareholder value. Minimum bureaucracy maximum productivity. Never loose sight of our strategic vision. We always work as a team. Sensitive to needs of employees and communities. WIN EXECUTE TEAM
  11. 11. Successful leaders and organizations have lots of good leadership available to them.  Passionate  Knowledgeable  Highly Visible  Driven  Hands-on  Change agents  Even Handed  Good Communicators  Tough minded but fair
  12. 12. Section 4: Key Lessons Learned Successful leaders and great business execute well: World class process are required. Strategic clarity is needed. High performance culture allows thing done faster. People respect what you inspect and not what you expect. Successful leaders and business are focused:
  13. 13. 62.7 71.9 78.5 87.5 85.9 0 10 20 30 40 50 60 70 80 90 100 1993 1995 1997 1999 2001 Year Revenue ($ billion) Year Revenue 1993 62.7 1995 71.9 1997 78.5 1999 87.5 2001 85.9
  14. 14. -8.1 4.2 6.1 7.7 7.7 -10 -8 -6 -4 -2 0 2 4 6 8 10 1993 1995 1997 1999 2001 Year Income ($ billion) Year Income 1993 -3.55 1995 1.76 1997 6.1 1999 7.7 2001 7.7
  15. 15. -3.55 1.76 3 4.12 4.35 -4 -2 0 2 4 6 1993 1995 1997 1999 2001 Year EPS ($) Year EPS 1993 -3.55 1995 1.76 1997 3 1999 4.12 2001 4.35
  16. 16. 12.72 22.84 52.31 107.87 120.96 0 20 40 60 80 100 120 140 1993 1995 1997 1999 2001 Year Stock Price ($) Year Stock Price 1993 12.72 1995 22.84 1997 52.31 1999 107.87 2001 120.96
  17. 17. IBM Webpage. (n.d.). Retrieved January Monday, 2012, from http://www.ibm.com: http://www.ibm.com/developerworks/rational/library/2071.html Louis.V.Gerstner. (2008). Who Says Elephants Cant Dance? HarperCollins Publishers. Wikipedia. (n.d.). Retrieved january Monday, 2012, from http://en.wikipedia.org: http://en.wikipedia.org/wiki/Louis_V._Gerstner,_Jr.  www.imnu.ac.in (logo)

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