Nocturnal

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Night Shift based Business

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Nocturnal

  1. 1. NocturnalUnique Value A socialising destination after dark for those who work hard SPJIMR The Entrepreneurial Manager Anant DamleNight Shift based Group – 11 Prerna LotlikarBusiness Rajat Prasad Opportunity Robin Bhatnagar Evaluation Sangeetha Pai
  2. 2. Need – Gap AnalysisPresent Late Night (2200 – 0500) Nocturnal Socialise Hangout Joints Recreation Indoor / Group Food Hot & WholesomeNeed Lack of Warm and Cosy avenues at Late Night for casual hangout and let hair down
  3. 3. Market Analysis Demand Drivers Fast Food Joints Urbanisation IncomeRapid IT growth and Growing Disposable Competitionyouth migration to income in Urban areasurban areas Social Units Dispersion DiscothequesHigh proportion of Lack of casual hangoutsingles and couples places near residentialwithout children clusters Pubs & Bars Strong potential near residential units of Urban-youth fuelled by growing size andPotential disposable incomes
  4. 4. Nocturnal Offering Sunset to Sunrise 2200 – 0500Different A socialising destination after dark for those who work hard
  5. 5. Key Competencies Leadership Interpersonal Skills Accounting Keep the whole team on For Hiring right people Basic business Accounting track and rhythm and complaint redressal for routine purpose from all quarters Restaurant Knowledge Forecasting & Planning Connoisseur Domain knowledge of Basic business forecasting Hire the right Chef and opening and operating a and planning for sound overlook the menu restaurant business growthEntrepreneur Leader with sound domain knowledge and people skills
  6. 6. THANK YOU

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