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Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519
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Shriram city union finance non convertible debentures application form call wealth advisor anandaraman @ 9843146519

  1. 1. Acknowledgement Slip for Lead Managers/Lead Brokers/Sub Brokers/Trading Members/SCSB Application Form No. Application Form No. Name of Sole / First Applicant Cheque / DD/ASBA Account No. Bank & Branch TEAR HERE Stamp & Signature of Banker Cheque / DD/ASBA Account No. Dated Received from Mr./Ms. Telephone / Mobile Email Amount Paid (` in figures) Bank & Branch PAN DPID / CLID TEAR HERE Grand Total (`) No. of NCDs applied for Series I II III IV V VI Acknowledgement Slip for Applicant Date Stamp & Signature of Lead Managers/ Lead Brokers/Sub Brokers/Trading Members/SCSB 2. Investor Category (Please refer overleaf) Category I Category II Category III Sub Category Code (Please refer overleaf) 3. INCASEOFAPPLICATIONINDEMATERIALISEDFORM,PLEASEPROVIDEAPPLICANT’SDEPOSITORYDETAILS (Please refer to instruction no. 33 on page 12 of the Abridged Prospectus) Series I II III IV V VI Face Value/Issue Price (`````) per NCD ` 1,000/- ` 1,000/- ` 1,000/- ` 1,000/- ` 1,000/- ` 1,000/- Frequency of Interest Payment Annual Annual Annual - - - Coupon rate (% per annum) for NCD 10.50% 10.75% 10.85% - - -Holders in Category I Coupon rate (% per annum ) for NCD 11.00% 11.50% 11.75% - - -Holders in Category II & III Effective yield (per annum) for 10.50% 10.75% 10.85% 10.50% 10.75% 10.85%NCD Holders in Category I Effective yield (per annum) for 11.00% 11.50% 11.75% 11.00% 11.50% 11.75%NCD Holders in Category II & III Tenure Twenty four months Thirty six months Sixty months Twenty four months Thirty six months Sixty months 5. INVESTMENT DETAILS (For details, please refer Issue Structure overleaf) NSDL / CDSL 6. PAYMENT DETAILS (Please tick (✓✓✓✓✓) any one of payment option A or B below) PAYMENT OPTION : Full Payment Amount Paid (` in figures) (` in words) D D M M Y Y TEARHERETEARHEREPLEASEFILLINBLOCKLETTERS Amount Payable (`) Issue Price (`)/ per NCD Dated ** subject to applicable tax deducted at source, if any. (A) CHEQUE/ DEMAND DRAFT (DD) in favour of Cheque/DD No. Dated Drawn on (Bank Name & Branch) APPLICATIONFORM (FORRESIDENTAPPLICANTS) Application Form No. I/we hereby confirm that I/we have read and understood the terms and conditions of this Application Form and the attached Abridged Prospectus and agree to the ‘Applicant’s Undertaking’ as given overleaf. I/we hereby confirm that I/we have read the instructions for filling up the Application Form given overleaf. PUBLIC ISSUE OF SECURED REDEEMABLE NON CONVERTIBLE DEBENTURES VIDE PROSPECTUS DATED MARCH 24, 2014 LEADMANAGERS/LEADBROKER’S/TRADINGMEMBER’SSTAMP&CODE ESCROWBANK/SCSBBRANCHSTAMP&CODESUB-BROKER/AGENT’S STAMP&CODE BANKBRANCHSERIALNO. REGISTRAR’S /SCSBSERIALNO. 1. APPLICANT’S DETAILS - PLEASE FILL IN BLOCK LETTERS (Please refer to instruction no. 33 of the Abridged Prospectus) D D M M Y Y Y Y First Applicant (Mr./ Ms./M/s.) Date of Birth Address Pin Code (Compulsory) Tel. No/ Mobile Email Second Applicant (Mr./ Ms./M/s.) Third Applicant (Mr./ Ms./M/s.) COMMONAPPLICATIONFORM FORASBA/NONASBA DATEOFRECEIPT NOMINATION (Please see instruction no. 95 on page 31 of the Abridged Prospectus) Name of the Nominee : If Nominee is Minor, Guardian’s Name : 4. IN CASE OF APPLICATION TO HOLD THE NCDs IN PHYSICAL FORM, PLEASE PROVIDE FOLLOWING DETAILS (Please enclose self attested copies of the KYC Documents along with the Application Form. For list of KYC documents, please refer overleaf) Bank Details for payment of Refund / Interest / Maturity Amount (Mandatory) Bank Name, Branch : MICR Code: Account No.: IFSC Code : Applications submitted without being uploaded on the terminals of the Stock Exchanges will be rejected. All future communication in connection with this application should be addressed to the Registrar to the Issue. For details, please refer overleaf For NSDL enter 8 digit DP ID followed by 8 digit Client ID / For CDSL enter 16 digit Client ID * For early closure/ extension of the Issue, refer page 3 of the Abridged Prospectus (B) ASBA ASBA Account No. ASBA A/c. Holder Name __________________________________________________ (in case Applicant is different from ASBA A/c. Holder) SCSB Name & Branch ____________________________________________________ Please write Sole/First Applicant’s Name, Phone No. and Application No. on the reverse of Cheque/DD. PUBLIC ISSUE OF SECURED REDEEMABLE NON CONVERTIBLE DEBENTURES VIDE PROSPECTUS DATED MARCH 24, 2014 Grand Total Amount Payable (`````) : ` 1,000/- No. of NCDs applied PAN is mandatory including Minor’s PAN in case of Application by Minor. Please refer Instruction no. 35 on page 14 of the Abridged ProspectusDate : _____________, 2014 7D.SIGNATURE OF SCSBACCOUNT HOLDER(s) (AS PER BANK RECORDS) (ForASBA option ONLY) 1) I/We authorize the SCSB to do all acts as are necessary to make the Application in the Issue 2) 3) 7B. SIGNATURE OF SECOND APPLICANT 7C. SIGNATURE OF THIRD APPLICANT 7A. SIGNATURE OF SOLE/FIRST APPLICANT PAN PANPAN LEADMANAGERS/LEADBROKERS/ SUB BROKERS/TRADING MEMBERS/ SCSBBRANCH’S STAMP (Acknowledging upload of Application in Stock Exchange system)(Mandatory) , 2014 [Please tick (✓)] , 2014 SHRIRAM CITY UNION FINANCE LIMITED Credit Rating : ‘CARE AA’ by CARE ISSUE OPENS ON : APRIL 16, 2014 ISSUE CLOSES ON* : MAY 16, 2014 To, The Board of Directors, SHRIRAM CITY UNION FINANCE LIMITED Redemption Amount (per NCD) For Category I NCD Holders: ` 1,221.03 per NCD** For Category II & III NCD Holders: ` 1,232.10 per NCD** ` 10,000 (10 NCDs) (for all series of NCDs, namely Series I, Series II, Series III, Series IV, Series V, and Series VI, either taken individually or collectively)Minimum Application Amount Payable (`````) Grand Total No. of NCDs “SCUF NCD 10 (2014) - Escrow Account” SHRIRAM CITY UNION FINANCE LIMITED SHRIRAMCITY UNIONFINANCE LIMITED Name of Guardian (if applicant is minor) Please note that you cannot apply for the NCDs through the ASBA process if you wish to be Allotted the NCDs in physical form. For Category I NCD Holders: ` 1,673.70 per NCD** For Category II & III NCD Holders: ` 1,742.76 per NCD** For Category I NCD Holders: ` 1,358.41 per NCD** For Category II & III NCD Holders: ` 1,386.20 per NCD** (except for Applications made on behalf of officials of the the Central Government or State Governments, officials appointed by courts and Applicants residing in the State of Sikkim). Repayment of the face value plus any interest that may have accrued at the Redemption Date. Investors are advised to use CTS cheques; applications accompanied non-CTS cheques are liable to be rejected. Please refer instruction no. 35 on page 14 of the Abridged Prospectus. JM FINANCIAL 01/0325-0 55007496 55007496 55007496 36191
  2. 2. I/We hereby agree and confirm that: 1. I/We have read, understood and agreed to the contents and terms and conditions of SHRIRAM CITY UNION FINANCE LIMITED’s Prospectus dated March 24, 2014 (“Prospectus”) 2. I/We hereby apply for allotment of the NCDs to me/us and the amount payable on application is remitted herewith. 3. I/We hereby agree to accept the NCDs applied for or such lesser number as may be allotted to me/us in accordance with the contents of the Prospectus subject to applicable statutory and/or regulatory requirements. 4. I/We irrevocably give my/our authority and consent to GDA Trusteeship Limited, to act as my/our trustees and for doing such acts as are necessary to carry out their duties in such capacity. 5. I am/We are Indian National(s) resident in India and I am/ we are not applying for the said NCDs as nominee(s) of any person resident outside India and/or Foreign National(s). 6. The application made by me/us do not exceed the investment limit on the maximum number of NCDs which may be held by me/us under applicable statutory and/or regulatory requirements. 7. In making my/our investment decision I/We have relied on my/our own examination of the company and the terms of the issue, including the merits and risks involved and my/our decision to make this application is solely based on disclosures contained in the Prospectus. 8. I/We have obtained the necessary statutory and/or regulatory permissions/approvals for applying for, subscribing to, and seeking allotment of the NCDs applied for. 9. Additional Undertaking, in case of ASBA Applicants: 1) I/We hereby undertake that I/We am/are an ASBA Applicant(s) as per applicable provisions of the SEBI regulations; 2) In accordance with ASBA process provided in the SEBI regulations and disclosed in the Prospectus, I/We authorize (a) the Lead Managers/ Lead Brokers/Sub Brokers and Trading Members (in the Syndicate ASBA Application location only) or the SCSBs, as the case may be, to do all acts as are necessary to make the Application in the Issue, including uploading my/our application, blocking or unblocking of funds in the bank account maintained with the SCSB as specified in the Application Form, transfer of funds to the Public Issue Account on receipt of instruction from the Registrar to the Issue, after finalization of Basis of Allotment; and (b) the Registrar to the Issue to issue instruction to the SCSBs to unblock the funds in the specified bank account upon finalization of the Basis of Allotment. 3) In case the amount available in the specified Bank Account is insufficient as per the Application, the SCSB shall reject the Application. 10. Additional Undertaking in case the Applicant wishes to hold the NCDs in physical form: 1. In terms of Section (8)(1) of the Depositories Act, 1996, I/we wish to hold the NCDs in physical form. 2. I/We confirm that the Information provided in this form is true and correct and I/We enclose herewith self attested copies of the KYC Documents. 3. I/We confirm that we do not hold any Demat Account. APPLICANT'S UNDERTAKING SHRIRAM CITY UNION FINANCE LIMITED2 TEARHERE ● While submitting the Application Form, the Applicant should ensure that the date stamp being put on the Application Form by the Lead Managers/Lead Brokers/Sub Brokers/Trading Member/SCSB matches with the date stamp on the Acknowledgement Slip ● In case of queries related to allotment/ credit of Allotted NCD/Refund, the Applicants should contact Registrar to the Issue. ● In case of ASBA Application submitted to the SCSBs, the Applicants should contact the relevant SCSB. ●In case of queries related to upload of ASBA Applications submitted to the Lead Managers/Lead Brokers/Sub Brokers/Trading Members Applicants should contact the relevant Lead Managers/Lead Brokers/Sub Brokers/ Trading Members. ● Acknowledgement is subject to realisation of Cheque/DD/Availability of Funds in the ASBA Account ● Applications submitted without being uploaded on the terminals of the BSE will be rejected ● The grievance arising out of Applications for NCDs made through Trading Members may be addressed directly to BSE. COMPANY CONTACT DETAILS REGISTRAR CONTACT DETAILS Basis of Allotment : Shriram City Union Finance Limited Registered Office: 123, Angappa Naicken Street, Chennai- 600 001, Tamil Nadu, India.; Corporate Office: 144, Santhome High Road, Mylapore, Chennai - 600 004, Tamil Nadu, India. Telephone: + 91 44 4392 5300; Facsimile: +91 44 4392 5430; Compliance Officer: Mr. C. R. Dash; Telephone: + 91 44 4392 5300; Facsimile: +91 44 4392 5430; E-mail: scufncd10@shriramcity.in; Website: www.shriramcity.in The details of the collection centers of the Escrow Collection Banks shall be available on the website of BSE at www.bseindia.com. For details, please refer to instruction no. 50 on page 19 of the Abridged Prospectus. SHRIRAM INSIGHT SHARE BROKERS LIMITED CK – 5 & 15, Sector II, Salt Lake City, Kolkata 700 091, India; Telephone: +91 33 3250 7069/+91 33 2358 7188, Facsimile: +91 33 2358 7189, Email: scuf_mar14@shriraminsight.com, Website: www.shriraminsight.com Contact Person: Ms.Sneha Jaiswal (Compliance Officer)/Mr. Kalyan S. Chakraborty SEBI Registration No.: INR000004132 Issue Structure: Investor Categories: Category I (Institutional and Non-Institutional Investors) Sub Category Code Resident public financial institutions, commercial banks, and regional rural banks 11 incorporated in India and authorized to invest in the NCDs; Indian provident funds, pension funds, superannuation funds and gratuity funds, 12 authorized to invest in the NCDs; State industrial development corporations; 13 Indian venture capital funds registered with SEBI; 14 Indian insurance companies registered with the IRDA; 15 National Investment Fund; 16 Indian mutual funds registered with SEBI; 17 Alternative Investment Funds registered with SEBI; 18 Insurance funds set up by and managed by the army, navy or air force of 19 the Union of India or by the Department of Posts, GoI; Companies, bodies corporate and societies, registered under the applicable laws 20 in India, and authorized to invest in the NCDs; Trusts settled under the Indian Trusts Act, 1882 and other public/private charitable/ 21 religious trusts settled and/or registered in India under applicable laws, which are authorized to invest in the NCDs; KYC Documents: (To be submitted only for holding NCDs in Physical Form) Self-attested copies of the following documents are required to be submitted by the Applicants as KYC Documents: 1. PAN card; 2. Proof of identification in case of Applications by or on behalf of the Central or State Government and the officials appointed by the courts and by the Applicants residing in the State of Sikkim; 3. Proof of residence: Any of the following documents shall be considered as a verifiable proof of residence: ● ration card issued by the GoI;or ● valid driving license issued by any transport authority of the Republic of India; or ● electricity bill (not older than three months); or ● landline telephone bill (not older than three months); or ● valid passport issued by the GoI; or ● voter’s identity card issued by the GoI; or ● passbook or latest bank statement issued by a bank operating in India; or ● registered lease and license agreement or agreement for sale or rent agreement or flat maintenance bill; or ● Aadhaar Letter issued by Unique Identification Authority of India (UIDAI); 4. Self-attested copy of a cancelled cheque of the bank account to which the amounts pertaining to payment of refunds, interest and redemption as applicable, should be credited For further details pertaining to KYC Documents, see instruction no 39 and 40 on pages 16-17 of the Abridged Prospectus. ISSUE RELATED INFORMATION FOR FILLING THE APPLICATION FORM Series I I I I I I I V V V I Frequency of interest payment Annual Annual Annual - - - Minimum application ` 10,000 (10 NCDs) (for all series of NCDs, namely Series I, Series II, Series III, Series IV, Series V and Series VI, either taken individually or collectively) In multiples of `1,000 (One NCD) ` 1,000 (One NCD) ` 1,000 (One NCD) ` 1,000 (One NCD) ` 1,000 (One NCD) ` 1,000 (One NCD) Face value /Issue Price (` / NCD) ` 1,000 ` 1,000 `1,000 `1,000 ` 1,000 ` 1,000 Mode of interest payment* Through various options available Not applicable Not applicable Not applicable Coupon rate (% per annum) for NCD Holders 10.50% 10.75% 10.85% - - - in Category I Coupon rate (% per annum) for NCD Holders 11.00% 11.50% 11.75% - - - in Category II Coupon rate (% per annum) for NCD Holders 11.00% 11.50% 11.75% - - - in Category III Effective yield (per annum) for NCD Holders 10.50% 10.75% 10.85% 10.50% 10.75% 10.85% in Category I Effective yield (per annum) for NCD Holders 11.00% 11.50% 11.75% 11.00% 11.50% 11.75% in Category II Effective yield (per annum) for NCD Holders 11.00% 11.50% 11.75% 11.00% 11.50% 11.75% in Category III Tenure Twenty four months Thirty six months Sixty months Twenty four months Thirty six months Sixty months Redemption amount (per NCD) Repayment of the face value plus any interest that may have accrued at the Redemption Date. Record Date 15 (fifteen) days prior to the relevant interest payment date or relevant Redemption Date for NCDs 15 (fifteen) days prior to the Redemption Date for NCDs Security First and exclusive charge on specified future receivables of our Company in favour of the Debenture Trustee and pari passu charge on identified immovable property of our Company, as may be decided mutually by our Company and the Debenture Trustee. All capitalised terms not specifically defined herein will have the same meaning as ascribed to such terms in the Prospectus. Category I (Institutional and Non-Institutional Investors) Sub Category Code Resident Indian scientific and/or industrial research organizations, 22 authorized to invest in the NCDs; Statutory bodies/ corporations; 23 Cooperative banks; 24 Limited liability partnerships formed and registered under the provisions 25 of the Limited Liability Partnership Act, 2008 (No. 6 of 2009), authorized to invest in the NCDs; and Partnership firms formed under applicable laws in India in the name of the 26 partners, authorized to invest in the NCDs. Category II – High Net-Worth Individuals Resident Indian individuals and Hindu Undivided Families applying through the 31 Karta, for NCDs aggregating to a value of more than ` 500,000, across all series of NCDs. Category III – Retail Individual Investors Resident Indian individuals and Hindu Undivided Families applying through the 41 Karta, for NCDs aggregating to a value not more than ` 500,000, across all series of NCDs. For Category I NCD Holders: ` 1,221.03 per NCD** For Category II & III NCD Holders: ` 1,232.10 per NCD** For Category I NCD Holders: ` 1,673.70 per NCD** For Category II & III NCD Holders: ` 1,742.76 per NCD** For Category I NCD Holders: ` 1,358.41 per NCD** For Category II & III NCD Holders: ` 1,386.20 per NCD** Our Company shall allocate and Allot NCDs of Series VI to all valid applications, wherein the Applicants have not indicated their choice of the relevant NCD series. * For various modes of interest payment, see the section titled “Terms of the Issue – Modes of Payment” refer to instruction no. 88 on page 27 of the Abridged Prospectus. ** Subject to applicable taxes deducted at source, if any. For Grounds of Technical Rejections, please refer to instruction no. 45 on page 18 of the Abridged Prospectus.
  3. 3. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 3SHRIRAM CITY UNION FINANCE LIMITED Please ensure that you read the Prospectus and the general instructions contained in this Memorandum before applying in the Issue. Unless otherwise specified, all capitalised terms used in this form shall have the meaning ascribed to such terms in the Prospectus. The investors are advised to retain a copy of Prospectus/Abridged Prospectus for their future reference. THIS ABRIDGED PROSPECTUS CONSISTS OF 48 PAGES, PLEASE ENSURE THAT YOU GET ALL PAGES SHRIRAM CITY UNION FINANCE LIMITED Our Company was incorporated as Shriram Hire-Purchase Finance Private Limited on March 27, 1986 as a private limited company under the Companies Act, 1956, as amended (the “Companies Act, 1956”) and was granted a certificate of incorporation by the Registrar of Companies, Chennai, Tamil Nadu. With effect from October 29, 1988, the status of our Company was changed to a public limited company, pursuant to which the name of our Company was changed to Shriram Hire-Purchase Finance Limited. The name of our Company was subsequently changed to Shriram City Union Finance Limited and a fresh certificate of incorporation dated April 10, 1990 was issued by the Registrar of Companies, Chennai, Tamil Nadu. For further details, please see the section titled “History and Certain Corporate Matters” on page 112 of the Prospectus. Registered Office: 123, Angappa Naicken Street, Chennai- 600 001, Tamil Nadu, India. Corporate Office: 144, Santhome High Road, Mylapore, Chennai - 600 004, Tamil Nadu, India. Telephone: + 91 44 4392 5300; Facsimile: +91 44 4392 5430 Compliance Officer: Mr. C. R. Dash; Telephone: + 91 44 4392 5300; Facsimile: +91 44 4392 5430 E-mail: scufncd10@shriramcity.in; Website: www.shriramcity.in ISSUE PROGRAMME* ISSUE OPENS ON : APRIL 16, 2014 ISSUE CLOSES ON : MAY 16, 2014 * The Issue shall remain open for subscription from 10:00 a.m. till 5:00 PM (Indian Standard Time) for the period mentioned above, with an option for early closure or extension by such period as may be decided by the Board of Directors or a duly constituted committee thereof. In the event of such early closure or extension of the subscription list of the Issue, our Company shall ensure that public notice of such early closure or extension is published on or before the day of such early date of closure or Issue Closing Date, through advertisement/s in at least one leading national daily newspaper. A copy of the Prospectus has been filed with the Registrar of Companies, Chennai, Tamil Nadu, in terms of the applicable provisions of the Companies Act, 1956 and the Companies Act, 2013, along with the requisite endorsed/certified copies of all requisite documents. For more information, see the section titled “Material Contracts and Documents for Inspection” on page 208 of the Prospectus. PUBLIC ISSUE BY SHRIRAM CITY UNION FINANCE LIMITED (“COMPANY” OR THE “ISSUER”) OF SECURED REDEEMABLE NON-CONVERTIBLE DEBENTURES OFFACEVALUE OF` 1,000 EACH, (“NCD”),AGGREGATING UPTO ` 10,000 LAKHS WITH AN OPTION TO RETAIN OVER-SUBSCRIPTION UP TO ` 10,000 LAKHS FOR ISSUANCE OF ADDITIONAL NCDs AGGREGATING TO A TOTAL OF UP TO ` 20,000 LAKHS, (HEREINAFTER REFERRED TO AS THE “ISSUE”). The Issue is being made under the Securities and Exchange Board of India (Issue and Listing of Debt Securities) Regulations, 2008, as amended (“SEBI Debt Regulations”). GENERAL RISKS Investors are advised to read the Risk Factors carefully before taking an investment decision in relation to this Issue. For taking an investment decision, investors must rely on their own examination of the Issuer and the Issue, including the risks involved. Specific attention of the investors is invited to the section titled “Risk Factors” on page 10 of the Prospectus. This document has not been and will not be approved by any regulatory authority in India, including the Securities and Exchange Board of India (“SEBI”), the Reserve Bank of India (“RBI”), any registrar of companies or any stock exchange in India. ISSUER’S ABSOLUTE RESPONSIBILITY The Issuer, having made all reasonable inquiries, accepts responsibility for, and confirms that the Prospectus contains all information with regard to the Issuer and the Issue, which is material in the context of the Issue, that the information contained in the Prospectus is true and correct in all material respects and is not misleading in any material respect, that the opinions and intentions expressed herein are honestly held and that there are no other facts, the omission of which makes the Prospectus as a whole or any of such information or the expression of any such opinions or intentions misleading in any material respect. CREDIT RATING The NCDs proposed to be issued under the Issue have been rated ‘CARE AA’ by CARE for an amount of upto ` 20,000 lakhs vide its letter dated March 5, 2014. The rating of the NCDs by CARE indicates a high degree of safety regarding timely servicing of financial obligations. Such instruments carry very low credit risk. The ratings provided by CARE may be suspended, withdrawn or revised at any time by the assigning rating agency and should be evaluated independently of any other rating. These ratings are not a recommendation to buy, sell or hold the NCDs and investors should take their own decisions. For further details, please refer to page 211 of the Prospectus for the rating letters and the rationale for the above ratings. PUBLIC COMMENTS The Draft Prospectus dated March 14, 2014 has been filed with the BSE Limited (“BSE”), the Designated Stock Exchange pursuant to the provisions of the SEBI Debt Regulations on March 14, 2014 and was open for public comments for seven Working Days of hosting the Draft Prospectus on the website of the Designated Stock Exchange (i.e by 5 p.m. on March 22, 2014). LISTING The NCDs offered through the Prospectus are proposed to be listed on the BSE. Our Company has obtained ‘in-principle’ approval for the Issue from the BSE vide its letter dated March 24, 2014. For the purposes of the Issue, BSE shall be the Designated Stock Exchange
  4. 4. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 4 SHRIRAM CITY UNION FINANCE LIMITED DETAILS RELATING TO ENTITIES ASSOCIATED WITH THE ISSUE LEAD MANAGERS TO THE ISSUE ICICI SECURITIES LIMITED H.T. Parekh Marg, Churchgate Mumbai 400 020, India Telephone: +91 22 2288 2460 Facsimile: +91 22 2282 6580 Email:scufncd2013@icicisecurities.com Investor Grievance Email: customercare@icicisecurities.com Website: www.icicisecurities.com Contact Person: Mr. Manvendra Tiwari / Ms. Payal Kulkarni Compliance Officer: Mr. Subir Saha SEBI Registration No.: INM000011179 A. K. CAPITAL SERVICES LIMITED 30-39, Free Press House, 3rd Floor, Free Press Journal Marg, 215, Nariman Point, Mumbai 400 021 Telephone: +91 22 6756500/6634 9300 Facsimile: +91 22 6610 0594 Email:scufncd2014@akgroup.co.in Investor Grievance E-mail: investor.grievance@akgroup.co.in Website: www.akcapindia.com Contact person: Ms. Akshata Tambe/ Mr. Siddharth Shah Compliance Officer: Mr. Vikas Agarwal SEBI Registration No.: INM00010411 DEBENTURE TRUSTEE GDA TRUSTEESHIP LIMITED GDA House, First Floor, Plot No. 85, S No 94 & 94 Bhusari Colony (Right), Kothrud, Pune, India Telephone: +91 20 2528 0081 Facsimile: +91 20 2528 0275 Email: dt@gdatrustee.com Investor Grievance Email: dt@gdatrustee.com Website: www.gdatrustee.com Contact Person: Ms. Neelam Mundada SEBI Registration No.: IND0000000034 REGISTRAR TO THE ISSUE SHRIRAM INSIGHT SHARE BROKERS LIMITED CK – 5 & 15, Sector II, Salt Lake City Kolkata 700 091, India Telephone: +91 33 3250 7069/+91 33 2358 7188 Facsimile: +91 33 2358 7189 Email: scuf_mar14@shriraminsight.com Website: www.shriraminsight.com Contact Person: Ms.Sneha Jaiswal (Compliance Officer)/Mr. Kalyan S. Chakraborty SEBI Registration No.: INR000004132 Statutory Auditors Pijush Gupta & Co., Chartered Accountants P-199, C.I.T. Road, Scheme IV-M Kolkata - 700 010, West Bengal, India Telephone: +91 33 23535 6859 Email ID: pijushgupta.ca@gmail.com Firm registration no.: 309015E Auditors since: 1996 LegalCounseltothecompanyastoindianlaw Luthra & Luthra Law Offices 20th Floor, Tower 2, Indiabulls Finance Centre Elphinstone Mills Compound, Senapati Bapat Marg, Lower Parel, Mumbai - 400 013, India Telephone: + 91 22 6630 3600 Facsimile: + 91 22 6630 3700 Credit Rating Agency Credit Analysis & Research Limited Unit No. O-509/C, Spencer Plaza 5th Floor, No. 769, Anna Salai, Chennai – 600 002 Telephone: +91 44 2849 7812 /0876/0811 Facsimile: +91 44 2849 7812/0876/0811 Email: pradeep.kumar@careratings.com Website: www.careratings.com Contact Person: Mr. V. Pradeep Kumar SEBI Registration No.: IN/CRA/004/1999 Compliance Officer Mr. C.R Dash Company Secretary Shriram City Union Finance Limited 144, Santhome High Road, Mylapore Chennai 600 004, Tamil Nadu, India Tel. No.: + 91 44 4392 5300 Fax: +91 44 4392 5430 Email: scufncd10@shriramcity.in Investors can contact the Compliance Officer or the Registrar to the Issue in case of any pre-Issue or post-Issue related problems, such as non-receipt of Allotment Advice, credit of Allotted NCDs in beneficiary accounts, Debenture Certificates (for Applicants who have applied for Allotment in physical form), refund orders and interest on theApplicationAmounts. Chief Financial Officer Ms. Subhasri Sriram 144, Santhome High Road, Mylapore Chennai 600 004, Tamil Nadu, India Tel. No.: + 91 44 4392 5300 Fax: +91 44 4392 5430 Email: scufncd10@shriramcity.in EscrowCollectionBanks/BANKERSTOTHEISSUE Axis Bank Limited , No. 82, R.K. Salai, Mylapore, Chennai – 600 004, Telephone: +91 44 2830 6871, Facsimile: +91 44 2811 1084, Email ID: Chennai.branchhead@axisbank.com, Website: www.axisbank.com, Contact Person: S D Nandakumar, SEBI Registration Number: INBI0000007; IndusInd Bank Limited
  5. 5. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 5SHRIRAM CITY UNION FINANCE LIMITED Solitaire Park, Building no. 10, Ground Floor, 167 Guru Hargovindji Marg, Andheri (East), Mumbai - 400 093, Telephone: +91 22 6772 3943, Facsimile: +91 22 6772 3998, Email ID: sanjay.vasarkar@indusind.com, Website: www.indusind.com, Contact Person: Sanjay Vasarkar, SEBI Registration Number: INBI00000002; Yes Bank Limited, 23rd Floor, Indiabulls Finance Centre, Senapati Bapat Marg, Ephinstone (West), Mumbai – 400 013, Telephone: +91 22 3347 7224, Facsimile: +91 22 2421 4504, Email ID: dlbtiservices@ yesbank.in, Website: www.yesbank.in, Contact Person: Mahesh Shirali, SEBI Registration Number: INBI00000935*; ING Vysya Bank Limited, CMS Hub 20, Vithal Malya Road, 100 Eden Park, Bangalore – 560 001, Telephone: +91 80 2253 2104/05, Facsimile: +91 80 2253 2111 , Email ID: yoganandj@ ingvysyabank.com, akshay.hegde@ingvysyabank.com, Website: www.ingvysyabank.com, Contact Person: Yoganand J/ Akshay Hegde, SEBI Registration Number: INBI00000022 * The SEBI registration of Yes Bank Limited was valid up to January 9, 2014. The application for renewal of the certificate of registration in the prescribed manner has been made by Yes Bank Limited to SEBI, within the time period prescribed under the SEBI (Bankers to an Issue) Regulations, 1994, as amended. The approval from SEBI is currently awaited. Refund Bank IndusInd Bank Limited Solitaire Park, Building no. 10, Ground Floor 167 Guru Hargovindji Marg Andheri (East), Mumbai - 400 093 Telephone: +91 22 6772 3943 Facsimile: +91 22 6772 3998 Email ID: sanjay.vasarkar@indusind.com Website: www.indusind.com Contact Person: Sanjay Vasarkar SEBI Registration Number: INBI00000002 Lead BrokerS A.K. Stockmart Private Limited, Axis Capital Limited, Edelweiss Broking Limited, HDFC Securities Limited, ICICI Securities Limited (as a Lead Broker), India Infoline Limited, Integrated Enterprises (India) Limited, JM Financial Services Limited, Kotak Securities Limited, R R Equity Brokers Private Limited, SMC Global Securities Limited, TATA Securities Limited, Tipsons Stock Brokers Private Limited, SPA Securities Limited and Just Trade Securities Limited. For details please to refer page no. 46 of the Prospectus. BANKERS TO THE COMPANY Allahabad Bank, Andhra Bank, Axis Bank Limited, Bank of Baroda, Bank of India, Bank of Maharashtra, Canara Bank, Central Bank of India, City Union Bank Limited, Corporation Bank, DBS Bank Limited,DenaBank,FederalBank,HDFCBankLimited,ICICIBank Limited, IDBI Bank Limited, Indian Overseas Bank, Indusind Bank Limited, INGVysya Bank Limited, Jammu & Kashmir Bank Limited, Karur Vysya Bank, Kotak Mahindra Bank Limited, Oriental Bank of Commerce, Punjab National Bank, Small Industries Development BankofIndia(SIDBI),StateBankofIndia,StateBankofPatiala,State Bank of Mauritius, State Bank of Mysore, State Bank of Travancore, SyndicateBank,TamilnadMercantileBankLimited,TheSouthIndian BankLimited,UnionBankofIndia,UnitedBankofIndia,UCOBank, Vijaya Bank, Woori Bank, Yes Bank Limited and Indian Bank. For details please to refer page no. 48 of the Prospectus. Self Certified Syndicate Banks The banks which are registered with SEBI under the Securities and Exchange Board of India (Bankers to an Issue) Regulations, 1994 and offer services in relation to ASBA, including blocking of an ASBA Account, a list of which is available on http:// www.sebi.gov.in/sebiweb/home/list/5/33/0/0/Recognised- Intermediaries or at such other website as may be prescribed by SEBI from time to time. TABLE OF CONTENTS TABLE OF CONTENTS PAGE NO. OBJECTS OF THE ISSUE 6 ISSUE PROCEDURE 6 OTHER INFORMATION 20 TERMS OF THE ISSUE 21 GENERAL INFORMATION 32 CAPITAL STRUCTURE 32 OUR MANAGEMENT 33 FINANCIAL INFORMATION 33 FINANCIAL INDEBTEDNESS 35 LEGAL AND OTHER INFORMATION 35 RISK FACTORS 37 DECLARATION 40 CENTERS FOR AVAILABILITY AND ACCEPTANCE OF APPLICATION FORMS 41 LIST OF SELF CERTIFICED SYNDICATE BANKS(SCSBS) UNDER THE ASBA PROCESS 48 Declaration Participation of any of the their respective categories of persons or entities as mentioned in paragraph 5 of this Abridged Prospectus, is subject to the applicable statutory and/or regulatory requirements in connection with the subscription to Indian securities by such categories of persons or entities. Applicants are advised to ensure that Applications made by them do not exceed the investment limits or maximum number of NCDs that can be held by them under applicable statutory and or regulatory provisions. Applicants are advised to ensure that they have obtained the necessary statutory and/or regulatory permissions/consents/approvals in connection with applying for, subscribing to, or seekingAllotment of NCDs pursuant to the Issue. The Lead Managers and its associates and affiliates are permitted to subscribe in the Issue. Applicants are advised to read the Prospectus filed with Registrar of Companies and the general instructions contained in the application form carefullyandtosatisfythemselvesofthedisclosuresbeforemakinganapplicationforsubscription.Unlessotherwisespecified,allthecapitalised terms used in this Application Form have the same meaning as in the Prospectus. For a copy of the Prospectus, the applicant may request us and/or the Lead Managers. Further investors are advised to retain the copy of the Prospectus/Abridged Prospectus for their future reference. Please fill in the Form in English using BLOCK letters. Investors should carefully choose the Series of NCDs they wish to apply for. For details, please refer to section ‘Terms of the Issue’on page 162 of the Prospectus.
  6. 6. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 6 SHRIRAM CITY UNION FINANCE LIMITED DETAILS PERTAINING TO THE ISSUE Our Company and the Lead Managers are not liable for any amendment or modification or changes in applicable laws or regulations, which may occur after the date of the Prospectus. A. Objects Of The Issue 1. Issue Proceeds: Our Company has filed the Prospectus for a public issue of NCDs aggregating upto `  10,000 lakhs with an option to retain over-subscription upto `  10,000 lakhs for issuance of additional NCDs, aggregating to a total of upto `  20,000 lakhs. The funds raised through this Issue will be utilised for our various financing, lending, investments, repaying our existing liabilities or loans, towards our business operations, capital expenditure, working capital requirements and general corporate purposes, after meeting the expenditures of and related to the Issue and subject to applicable statutory/regulatory requirements. The main objects clause of the Memorandum of Association of our Company permits our Company to undertake its existing activities as well as the activities for which the funds are being raised through this Issue. 2. Interim use of Proceeds: Subject to applicable law, the management of our Company, in accordance with the policies formulated by it from time to time, will have flexibility in deploying the proceeds received from the Issue. Pending utilisation for the purposes described above, we intend to temporarily invest the funds in interest bearing liquid instruments including deposits with banks and investments in liquid (not equity) mutual funds, as may be approved by the Board, and/or any duly constituted committee of Directors of our Company, as the case may be. Such investments would be in accordance with the investment policies approved by our Board from time to time. 3. Monitoring of Utilization of Funds; There is no requirement for appointment of a monitoring agency in terms of the SEBI Debt Regulations.The Board of Directors shall monitor the utilisation of the proceeds of the Issue. Our Company will disclose in our Company’s financial statements for the relevant financial year commencing from the financial year ended March 31, 2014, the utilisation of the proceeds of the Issue under a separate head along with details, if any, in relation to all such proceeds of the Issue that have not been utilised thereby also indicating investments, if any, of such unutilised proceeds of the Issue. Further, in accordance with the Debt Listing Agreement, our Company will furnish to the BSE on a half yearly basis, a statement indicating material deviations, if any, in the use of Issue proceeds and shall also publish the same in newspapers simultaneously with the half-yearly financial results. We shall utilize the proceeds of the Issue only upon execution of the documents for creation of security as stated in the Prospectus in the section titled “Terms of the Issue” on page 162 of the Prospectus and upon the listing of the NCDs. 4. Issue expenses A portion of the Issue proceeds will be used to meet Issue expenses. The following are the estimated Issue expenses: Particulars Amount (` in lakhs) As percentage of Issue proceeds (in %) As percentage of total expenses of the Issue (in %) Fees payable to Intermediaries Particulars Amount (` in lakhs) As percentage of Issue proceeds (in %) As percentage of total expenses of the Issue (in %) Lead Managers fee, selling and brokerage commission, SCSBs (processing fees* ) 500 2.500 77.76 Registrar to the Issue 15 0.075 2.33 Debenture Trustee 3 0.015 0.47 Advertising and marketing 15 0.075 2.33 Printing and stationery cost 50 0.250 7.78 Other Miscellaneous Expenses 60 0.300 9.33 Total 643 3.215 100.00 * SCSBs would be entitled to a processing fee of ` 15 per Application Form for processing the Application Forms procured by the Members of the Syndicate or Trading Members and submitted to SCSB. b. issue procedure PROCeDURE FOR APPLICATION This section applies to all Applicants. ASBA Applicants and Applicants who apply through the Direct Online Application Mechanism (as defined hereinafter) in the event such mechanism is put in place by the BSE prior to the Issue Opening Date should note that the ASBA process and the Direct Online Application Mechanism involves application procedures that are different from the procedure applicable to all other Applicants. Please note that all Applicants are required to pay the full Application Amount or ensure that the ASBA Account has sufficient credit balance such that the entire Application Amount can be blocked by the SCSB while making an Application. In case of ASBA Applicants, an amount equivalent to the full Application Amount will be blocked by the SCSBs in the relevant ASBA Accounts. ASBA Applicants should note that they may submit their ASBA ApplicationstotheMembersoftheSyndicateorTradingMembers only at the Syndicate ASBA Application Locations, or directly to the Designated Branches of the SCSBs. Applicants other than ASBA Applicants are required to submit their Applications to the Members of the Syndicate or Trading Members (the application centres of the Members of the Syndicate will be mentioned in the Application Form) or make online Applications using the online payment gateway of the BSE. Applicants are advised to make their independent investigations and ensure that their Applications do not exceed the investment limits or maximum number of NCDs that can be held by them under applicable law or as specified in the Prospectus. Please note that this section has been prepared based on the circular no. CIR./IMD/DF-1/20/2012 dated July 27, 2012 issued by SEBI (“Debt Application Circular”). The procedure mentioned in this section is subject to the BSE putting in place the necessary systems and infrastructure for implementation of the provisions of the abovementioned circular, including the systems and infrastructure required in relation to Applications made through the Direct Online Application Mechanism and the online payment gateways to be offered by the BSE and accordingly is subject to any further clarifications, notification,
  7. 7. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 7SHRIRAM CITY UNION FINANCE LIMITED modification, direction, instructions and/or correspondence that may be issued by the BSE and/or SEBI. The Members of the Syndicate and the Company shall not be responsible or liable for any errors or omissions on the part of Trading Members in connection with the responsibility of Trading Members with regard to collection and upload of Applications in this Issue on the electronic application platform provided by the BSE. Further BSE will be responsible for addressing investor grievances arising from applications through their respective Trading Members. 5. Who can apply?: The following categories of investors are eligible to apply in the Issue. Category I - Institutional and Non-Institutional Investors • Resident public financial institutions, commercial banks, and regional rural banks incorporated in India and authorized to invest in the NCDs; • Indian provident funds, pension funds, superannuation funds and gratuity funds, authorized to invest in the NCDs; • State industrial development corporations; • Indian venture capital funds registered with SEBI; • Indian insurance companies registered with the IRDA; • National Investment Fund; • Indian mutual funds registered with SEBI; • Alternative Investment Funds registered with SEBI; • Insurance funds set up by and managed by the army, navy or air force of the Union of India or by the Department of Posts, GoI; • Companies, bodies corporate and societies, registered under the applicable laws in India, and authorized to invest in the NCDs; • Trusts settled under the Indian Trusts Act, 1882 and other public/private charitable/religious trusts settled and/or registered in India under applicable laws,  which are authorized to invest in the NCDs; • Resident Indian scientific and/or industrial research organizations, authorized to invest in the NCDs; • Statutory bodies/ corporations; • Cooperative banks; • Limited liability partnerships formed and registered under the provisions of the Limited Liability Partnership Act, 2008 (No. 6 of 2009), authorized to invest in the NCDs; and • Partnership firms formed under applicable laws in India in the name of the partners, authorized to invest in the NCDs. Category II – High Net-Worth Individuals Resident Indian individuals and Hindu Undivided Families applying through the Karta, for NCDs aggregating to a value of more than ` 500,000, across all series of NCDs. Category III – Retail Individual Investors Resident Indian individuals and Hindu Undivided Families applying through the Karta, for NCDs aggregating to a value not more than ` 500,000, across all series of NCDs. Participation of any of the aforementioned categories of persons or entities is subject to the applicable statutory and/or regulatory requirements in connection with the subscription to Indian securities by such categories of persons or entities. Applicants are advised to ensure that they have obtained the necessary statutory and/or regulatory permissions/consents/ approvals in connection with applying for, subscribing to, or seeking allotment of NCDs pursuant to the Issue. The Lead Managers and its associates and affiliates are permitted to subscribe in the Issue. The information below is given for the benefit of Applicants. Our Company and the Lead Managers are not liable for any amendment or modification or changes in applicable laws or regulations, which may occur after the date of the Prospectus. 6. Applications cannot be made by: a) Minors without a guardian name (A guardian may apply on behalf of a minor. However, Applications by minors must be made through Application Forms that contain the names of both the minor Applicant and the guardian); b) Individuals or entities that are not resident in India; and c) Persons ineligible to contract under applicable statutory/ regulatory requirements. In case of Applications for Allotment of the NCDs in dematerialised form, the Registrar shall verify the above on the basis of the records provided by the Depositories based on the DP ID and Client ID provided by the Applicants in the Application Form and uploaded onto the electronic application platform of the BSE by the Members of the Syndicate, SCSBs or the Trading Members, as the case may be. 7. How to apply?: Availability of the Abridged Prospectus and Application Forms: Please note that there is a single Application Form for ASBAApplicants as well as non-ASBA Applicants. Copies of the Abridged Prospectus containing the salient features of the Prospectus together with Application Forms may be obtained from our Registered Office, the Lead Managers, the Lead Brokers and the Designated Branches of the SCSBs. Additionally the Prospectus and the Application Forms will be available for download on the website of the BSE at www.bseindia.com and the websites of the Lead Managers at www.icicisecurities.com and www.akcapindia.com, respectively. Electronic Application Forms will also be available on the websites of the BSE. Trading Members can download Application Forms from the website of the BSE. Further, Application Forms will also be provided to Trading Members at their request. 8. Methods of Application: An eligible investor can apply in the Issue by one of the following methods: 1. Applications through the ASBA process; and 2. Non-ASBAApplications. Note – Applicants are requested to note that in terms of the Debt Application Circular, SEBI has mandated issuers to provide, through a recognized stock exchange which offers such a facility, an online interface enabling direct application by investors to a public issue of their debt securities with an online payment facility (“Direct Online Application Mechanism”). In this regard, SEBI has, through the Debt Application Circular, directed recognized stock exchanges in India to put in necessary systems and infrastructure for the implementation of the Debt Application Circular and the Direct Online Application Mechanism. In the event that the BSE puts in necessary systems, infrastructure and processes in place so as to enable the adoption of the Direct Online Application Mechanism prior to the Issue Opening Date, we shall offer eligible investors desirous of applying in the Issue the option to make Applications through the Direct Online Application Mechanism. If such systems, infrastructures or processes are put in place by the BSE prior to the filing of the Prospectus, the methods and procedure relating to the Direct Online Application Mechanism shall be suitably updated in the Prospectus. However, if such systems, infrastructures or processes are put in place by the
  8. 8. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 8 SHRIRAM CITY UNION FINANCE LIMITED BSE after filing of the Prospectus but prior to the Issue Opening Date, the methods and procedure relating to the Direct Online Application Mechanism shall be widely disseminated by us through a public notice in a reputed national daily newspaper. 9. Applications through the ASBA process: Please note that application through ASBA is optional for all categories of Applicants. Applicants who wish to apply through the ASBA process by filling in physical Application Form will have to select the ASBA mechanism in Application Form and provide necessary details. Applicants can submit their Applications through the ASBA process by submitting the Application Forms to the Designated Branch of the SCSB with whom the ASBA Account is maintained or through the Members of the Syndicate or Trading Members (ASBAApplications through the Members of the Syndicate and Trading Members shall hereinafter be referred to as the “Syndicate ASBA”), prior to or on the Issue Closing Date. ASBA Applications through the Members of the Syndicate and Trading Members is permitted only at the Syndicate ASBA Application Locations (Mumbai, Chennai, Kolkata, Delhi, Ahmedabad, Rajkot, Jaipur, Bangalore, Hyderabad, Pune, Vadodara and Surat). Kindly note that Application Forms submitted by ASBA Applicants to Members of the Syndicate and the Trading Members at the Syndicate ASBA Application Locations will not be accepted if the SCSB with which the ASBA Account, as specified in the Application Form is maintained has not named at least one branch at that location for the Member of the Syndicate or the Trading Members to deposit the Application Form (a list of such branches is available at http://www.sebi.gov.in/sebiweb/home/list/5/33/0/0/ Recognised-Intermediaries). Members of the Syndicate and Trading Members shall, upon receipt of Application Forms from ASBAApplicants, upload the details of these Application Forms to the online platforms of the BSE and submit these Application Forms with the SCSB with whom the relevant ASBA Accounts are maintained in accordance with the Debt Application Circular. The SCSB shall block an amount in the ASBAAccount equal to theApplicationAmount specified in theApplication Form.ASBA Applications in electronic mode will only be available with such SCSBs who provide such an electronic facility. In case of ASBA Applications in such electronic form, the ASBA Applicant shall submit the Application Form with instruction to block the Application Amount either through the internet banking facility available with the SCSB, or such other electronically enabled mechanism for applying and blocking funds in the ASBA Account held with SCSB, as would be made available by the concerned SCSB. Our Company, Directors, affiliates, associates and their respective directors and officers, the Lead Managers and the Registrar shall not take any responsibility for acts, mistakes, errors, omissions and commissions etc. in relation to ASBA Applications accepted by SCSBs and Trading Members, ASBA Applications uploaded by SCSBs, ASBA Applications accepted but not uploaded by SCSBs or ASBA Applications accepted and uploaded without blocking funds in the ASBA Accounts. It shall be presumed that for Applications uploaded by SCSBs, the Application Amount has been blocked in the relevant ASBA Account. Further, all grievances against Trading Members in relation to the Issue should be made by Applicants directly to the BSE. Please note that you cannot apply for the NCDs through the ASBA process if you wish to be Allotted the NCDs in physical form. 10. Non-ASBAApplications: (i) Non- ASBA Applications for Allotment of the NCDs in dematerialised form: Applicants may submit duly filled in Application Forms either in physical or downloaded Application Forms to the Members of the Syndicate or the Trading Members accompanied by account payee cheques/ demand drafts prior to or on the Issue Closing Date. The Members of the Syndicate and Trading Members shall, upload the non-ASBA Application on the online platforms of the BSE, following which they shall acknowledge the uploading of theApplication Form by stamping the acknowledgment slip with the date and returning it to the Applicant. This acknowledgment slip shall serve as the duplicate of the Application Form for the records of the Applicant and the Applicant should preserve this and should provide the same for any grievances relating to theirApplications. Upon uploading the Application on the online platforms of the BSE, the Members of the Syndicate and Trading Members will submit the Application Forms, along with the payment instruments to the Escrow Collection Banks, which will realise the payment instrument, and send the Application details to the Registrar. The Members of the Syndicate/ Trading Members are requested to note that all payment instruments are required to be banked with only the banking branches of the Escrow Collection Banks, details of which will be available at the websites of the Lead Managers at www.icicisecurities.com and www.akcapindia.com, respectively (a link for the said websites will be available at the website of the BSE at www.bseindia.com). Accordingly, Applicants are requested to note that they must submit Application Forms to Trading Members who are located in towns/ cities which have at least one banking branch of the Escrow Collection Banks. The Registrar shall match the Application details as received from the online platforms of the BSE with the Application Amount details received from the Escrow Collection Banks for reconciliation of funds received from the Escrow Collection Banks. In case of discrepancies between the two data bases, the details received from the online platforms of the BSE will prevail. Upon Allotment, the Registrar will credit the NCDs in the demat accounts of the successful Applicants as mentioned in the Application Form. Please note that neither our Company, nor the Members of the Syndicate, nor the Registrar shall be responsible for redressal of any grievances that Applicants may have in regard to the non-ASBA Applications made to the Trading Members, including, without limitation, relating to non- upload of the Applications data. All grievances against Trading Members in relation to the Issue should be made by Applicants to the BSE, as the case may be. (ii) Non- ASBA Applications for Allotment of the NCDs in physical form: Applicants can also apply for Allotment of the NCDs in physical form by submitting duly filled in Application Forms to the Members of the Syndicate or the Trading Members, along with the accompanying account payee cheques or demand drafts representing the full Application Amount and KYC documents as specified in the sections titled “Issue Procedure – Applications by various Applicant Categories” and “Issue Procedure - Additional instructions specific for Applicants seeking Allotment of the NCDs in physical form” on pages 184 and 194 of the Prospectus, respectively. The Members of the Syndicate and Trading Members shall, upon submission of the Application Forms to them, verify and check the KYC documents submitted by such Applicants and upload details of the Application on the online platform of the BSE, following which they shall acknowledge the uploading of the Application Form by stamping the acknowledgment slip with the date and returning it to the Applicant. This acknowledgment slip shall
  9. 9. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 9SHRIRAM CITY UNION FINANCE LIMITED serve as the duplicate of the Application Form for the records of the Applicant and the Applicant shall preserve this and should provide the same for any queries relating to non-Allotment of NCDs in the Issue. Upon uploading of the Application details, the Members of the Syndicate and Trading Members will submit the Application Forms, along with the payment instruments to the Escrow Collection Banks, which will realise the payment instrument, and send the Application Form and the KYC documents to the Registrar. The Registrar shall check the KYC documents submitted and match Application details as received from the online platforms of the BSE with the Application Amount details received from the Escrow Collection Banks for reconciliation of funds received from the Escrow Collection Banks. In case of discrepancies between the two data bases, the details received from the online platforms of the BSE will prevail. The Members of the Syndicate/ Trading Members are requested to note that allApplicants are required to be banked with only the banking branches of Escrow Collection Banks, details of which will be available at the websites of the Lead Managers at www. icicisecurities.com and www.akcapindia.com, respectively (a link for the said websites will be available at the website of the BSE at www.bseindia.com). Accordingly, Applicants are requested to note that they must submit Application Forms to Trading Members who are located in towns/ cities which have at least one banking branch of the Escrow Collection Banks. Upon Allotment, the Registrar will dispatch NCD Certificates to the successful Applicants to their addresses as provided in the Application Form. Please note that, in the event that KYC documents of an Applicant are not in order, the Registrar will withhold the dispatch of NCD Certificates pending receipt of complete KYC documents from such Applicant. In such circumstances, successful Applicants should provide complete KYC documents to the Registrar at the earliest. Please note that in such an event, any delay by the Applicant to provide complete KYC documents to the Registrar will be at the Applicant’s sole risk and neither our Company, the Registrar, the Escrow Collection Banks, or the Members of the Syndicate, will be liable to compensate the Applicants for any losses caused to them due to any such delay, or liable to pay any interest on the Application Amounts for such period during which the NCD Certificates are withheld by the Registrar. Further, our Company will not be liable for any delays in payment of interest on the NCD s allotted to such Applicants, and will not be liable to compensate such Applicants for any losses caused to them due to any such delay, or liable to pay any interest for such delay in payment of interest on the NCDs. Members of the Syndicate or Trading Members are also required to ensure that the Applicants are competent to contract under the Indian Contract Act, 1872 including minors applying through guardians, at the time of acceptance of the Application Forms. To supplement the foregoing, the mode and manner of Application and submission of Application Forms is illustrated in the following chart. Mode of Application To whom the Application Form has to be submitted ASBA Applications (i) to the Members of the Syndicate only at the Syndicate ASBAApplication Locations; or (ii) to the Designated Branches of the SCSBs where the ASBAAccount is maintained; or (iii) to Trading Members only at the Syndicate ASBAApplication Locations. Mode of Application To whom the Application Form has to be submitted Non- ASBA Applications (i) to the Members of the Syndicate; or (ii) to Trading Members. 11. Application Size:Applications are required to be for a minimum of ` 10,000 (10 NCDs) (for all series of NCDs, namely Series I, Series II, Series III, Series IV, Series V and Series VI either taken individually or collectively) and in multiples of ` 1,000 (One NCD) thereafter. APPLICATIONS BYVARIOUSAPPLICANTCATEGORIES 12. Applications by Mutual Funds: A mutual fund scheme cannot invest more than 15.00% of its NAV in debt instruments issued by a single company which are rated not below investment grade by a credit rating agency authorised to carry out such activity. Such investment limit may be extended to 20.00% of the NAV of the scheme with the prior approval of the board of trustees and the board of asset management company. A separate Application can be made in respect of each scheme of an Indian mutual fund registered with SEBI and such Applications shall not be treated as multipleApplications.Applications made by the AMCs or custodians of a Mutual Fund shall clearly indicate the name of the concerned scheme for which theApplication is being made. An Applications Form by a mutual fund registered with SEBI must be also accompanied by certified true copies of; (i) its SEBI registration certificate; (ii) the trust deed in respect of such mutual fund; (iii) a resolution authorising investment and containing operating instructions; and (iv) specimen signatures of authorized signatories. Failing this, our Company reserves the right to accept or reject any Application from a Mutual Fund in whole or in part, in either case, without assigning any reason therefor. 13. Application by Scheduled Commercial Banks: Scheduled Commercial Banks can apply in this Issue based upon their own investment limits and approvals. Applications by them for Allotment of the NCDs must be accompanied by certified true copies of (i) a board resolution authorising investments; (ii) a letter of authorisation; and (iii) specimen signatures of authorised persons. Failing this, our Company reserves the right to accept or reject any Application from a Scheduled Commercial Bank in whole or in part, in either case, without assigning any reason therefor. 14. Application by Insurance Companies registered with the IRDA: In case of Applications for Allotment of the NCDs made by an insurance company registered with the IRDA, a certified copy of its certificate of registration issued by IRDA must be lodged along with Application Form. The Applications must be accompanied by certified copies of: (i) its Memorandum and Articles of Association; (ii) a power of attorney; (iii) a resolution authorising investment and containing operating instructions; and (iv) specimen signatures of authorized signatories. Failing this, our Company reserves the right to accept or reject any Application in whole or in part, in either case, without assigning any reason therefor. 15. Applications by Indian venture capital funds registered with SEBI: Applications made by an existing Venture Capital Fund eligible to invest in accordance with the Securities and Exchange Board of India (Venture Capital Funds) Regulations, 1996, for Allotment of the NCDs must be accompanied by certified true copies of (i) the SEBI registration certificate of such Venture Capital Fund;  (ii) a resolution authorising the
  10. 10. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 10 SHRIRAM CITY UNION FINANCE LIMITED investment and containing operating instructions; and (iii) specimen signatures of authorised persons. Failing this, our Company reserves the right to accept or reject any Applications from an Venture Capital Fund in whole or in part, in either case, without assigning any reason thereof. Venture Capital Funds applying for Allotment of the NCDs shall at all time comply with the conditions for categories as per their SEBI registration certificate and the Securities and Exchange Board of India (Venture Capital Funds) Regulations, 1996. 16. Applications byAlternative Investments Funds: Applications made by  an Alternative Investments Fund  eligible to invest in accordance with the Securities and Exchange Board of India (Alternate Investment Funds) Regulations, 2012, for Allotment of the NCDs must be accompanied by certified true copies of: (i) the SEBI registration certificate of suchAlternative Investment Fund; (ii) a resolution authorising the investment and containing operating instructions; and (iii) specimen signatures of authorised persons. Failing this, our Company reserves the right to accept or reject any Applications from an Alternative Investment Fund in whole or in part, in either case, without assigning any reason thereof. Alternative Investment Funds applying for Allotment of the NCDs shall at all time comply with the conditions for categories as per their SEBI registration certificate and the Securities and Exchange Board of India (Alternate Investment Funds) Regulations, 2012. 17. Applications by State Industrial Development Corporations: Applications made by state industrial development corporations for Allotment of the NCDs must be accompanied by certified true copies of: (i) any Act/rules under which the such state industrial development corporation is incorporated and its constitutional documents; (ii) a resolution of the board of directors of such state industrial development corporation authorising investments; and (iii) specimen signature of authorized persons. Failing this, our Company reserves the right to accept or reject any Applications from such state industrial development corporation for Allotment of the NCDs in whole or in part, in either case, without assigning any reason therefor. 18. Applications by statutory bodies/ corporations: Applications made by statutory bodies/ corporations for Allotment of the NCDs must be accompanied by certified true copies of: (i) any Act/rules under which the such Applicant is incorporated and its constitutional documents; (ii) a resolution of the board of directors of such Applicant authorising investments; and (iii) specimen signatures of authorized persons. Failing this, our Company reserves the right to accept or reject any Applications from such Applicants for Allotment of the NCDs in whole or in part, in either case, without assigning any reason therefor. 19. Applications by Public Financial Institutions: Applications by Public Financial Institutions must be accompanied by certified true copies of (i) any Act/rules under which such Applicant is incorporated; (ii) a resolution of the board of directors of suchApplicant authorising investments; and (iii) specimen signature of authorized persons of such Applicant. Failing this, our Company reserves the right to accept or reject any Applications for Allotment of the NCDs from a Public Financial Institution in whole or in part, in either case, without assigning any reason therefor. 20. Applications made by companies, Limited Liability Partnerships and bodies corporate registered under applicable laws in India: Applications made by companies, Limited Liability Partnerships and bodies corporate forAllotment of the NCDs must be accompanied by certified true copies of: (i) any Act/rules under which such Applicant is incorporated; (ii) a resolution of the board of directors of such Applicant authorising investments; and (iii) specimen signature of authorized persons of such Applicant. Failing this, our Company reserves the right to accept or reject any Applications from such Applicants for Allotment of the NCDs in whole or in part, in either case, without assigning any reason therefor. 21. Applications made by Societies registered under applicable laws: Applications made by a registered society for Allotment of the NCDs must be accompanied by certified true copies of: (i) any Act/rules under which such society is registered and the registration certificate; (ii) a resolution of the board of directors of such society authorising investments; and (iii) specimen signature of authorized persons of such Applicant. Failing this, our Company reserves the right to accept or reject any Applications for Allotment of the NCDs in whole or in part, in either case, without assigning any reason therefor. 22. Applications under a power of attorney: In case of Applications made pursuant to a power of attorney byApplicants from Category I, a certified copy of the power of attorney or the relevant resolution or authority, as the case may be, along with a certified copy of the memorandum of association and articles of association and/or bye laws must be lodged along with the Application Form. Failing this, our Company reserves the right to accept or reject any Application in whole or in part, in either case, without assigning any reason therefor. In case of Applications made pursuant to a power of attorney byApplicants from Category II and Category III, a certified copy of the power of attorney must be lodged along with the Application Form. In case of ASBA Applications made pursuant to a power of attorney, a certified copy of the power of attorney must be lodged along with the Application Form. Failing this, our Company, in consultation with the Lead Managers, reserves the right to reject such Applications. Our Company, in its absolute discretion, reserves the right to relax the above condition of attaching the power of attorney along with the Application Forms subject to such terms and conditions that our Company and the Lead Managers may deem fit. Applications by provident funds, pension funds, gratuity funds and superannuation funds which are authorized to invest in the NCDs. Applications by provident funds, pension funds, superannuation funds and gratuity finds which are authorised to invest in the NCDs for Allotment of the NCDs must be accompanied by certified true copies of: (i) any Act/rules under which they are incorporated; (ii) a power of attorney, if any, in favour of one or more trustees thereof; (iii) a board resolution authorising investments; (iv) such other documents evidencing registration thereof under applicable statutory/regulatory requirements; (v) specimen signature of authorized person; (vi) a certified copy of the registered instrument for creation of such fund/trust; and (vii) any tax exemption certificate issued by Income Tax authorities. Failing this, our Company reserves the right to accept or reject any Applications from such Applicants in whole or in part, in either case, without assigning any reason therefor. 23. Applications by National Investment Fund: Application made by National Invest Fund for Allotment of the NCDs must be accompanied by certified true copies of: (i) a resolution authorising investment and containing operating instructions; and (ii) specimen signatures of authorized persons. Failing this, our Company reserves the right to accept or reject any Applications for Allotment of the NCDs in whole or in part, in either case,
  11. 11. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 11SHRIRAM CITY UNION FINANCE LIMITED without assigning any reason therefor. 24. Application by commercial banks, co-operative banks and Regional Rural Banks: Commercial Banks, co-operative banks and Regional Rural Banks can apply in the Issue based upon their own investment limits and approvals. The application must be accompanied by certified true copies of (i) a board resolutions authorising investments; (ii) letters of authorisation; and (iii) specimen signatures of authorised persons. Failing this, our Company reserves the right to accept or reject any Application in whole or in part, in either case, without assigning any reason thereof. 25. Applications by Trusts: Applications made by a trust, settled under the Indian Trusts Act, 1882, or any other statutory and/or regulatory provision governing the settlement of trusts in India, must be accompanied by a (i) certified true copy of the registered instrument for creation of such trust, (ii) power of attorney, if any, in favour of one or more trustees thereof; and (iii) such other documents evidencing registration thereof under applicable statutory/regulatory requirements. Failing this, our Company reserves the right to accept or reject any Applications in whole or in part, in either case, without assigning any reason therefor. Further, any trusts applying for NCDs must ensure that (a) they are authorised under applicable statutory/regulatory requirements and their constitution instrument to hold and invest in NCDs, (b) they have obtained all necessary approvals, consents or other authorisations, which may be required under applicable statutory and/or regulatory requirements to invest in NCDs, and (c) applications made by them do not exceed the investment limits or maximum number of NCDs that can be held by them under applicable statutory and or regulatory provisions. 26. Indian Scientific and/or industrial research organizations, which are authorized to invest in the NCDs: Applications by Indian scientific and/or industrial research organisations must be accompanied by certified true copies of: (i) any Act/ rules under which they are incorporated; (ii) a resolution of its board of directors authorising investments; and (iii) specimen signatures of authorized persons. Failing this, our Company reserves the right to accept or reject any Applications in whole or in part, in either case, without assigning any reason therefor. 27. Applications by Insurance Funds: Applications by insurance funds set up and managed by the army, navy or air force of the Union of India or by the Department of Posts, GoI must be accompanied by certified true copies of: (i) any Act/ rules under which they are incorporated and their partnership deeds; (ii) a resolution of its board of directors/ partners authorising investments; and (iii) specimen signatures of authorized persons. Failing this, our Company reserves the right to accept or reject any Applications from such insurance funds in whole or in part, in either case, without assigning any reason therefor. Applications cannot be made by: a) Minors without a guardian name (A guardian may apply on behalf of a minor. However, Applications by minors must be made through Application Forms that contain the names of both the minor Applicant and the guardian); b) Individuals or entities that are not resident in India; and c) Persons ineligible to contract under applicable statutory/ regulatory requirements. In case of Applications for Allotment of the NCDs in dematerialised form, the Registrar shall verify the above on the basis of the records provided by the Depositories based on the DP ID and Client ID provided by the Applicants in the Application Form and uploaded onto the electronic application platform of the BSE by the Members of the Syndicate, SCSBs or the Trading Members, as the case may be. Payment instructions 28. Payment mechanism for ASBA Applicants: An ASBA Applicant shall specify details of the ASBA Account in the Application Form and the relevant SCSB shall block an amount equivalent to the Application Amount in the ASBA Account specified in the Application Form. Upon receipt of intimation from the Registrar, the SCSBs shall, on the Designated Date, transfer such blocked amount from the ASBA Account to the Public Issue Account in terms of the Escrow Agreement. The balance amount remaining after the finalisation of the Basis of Allotment shall be unblocked by the SCSBs on the basis of the instructions issued in this regard by the Registrar to the respective SCSB within 12 (twelve) Working Days of the Issue Closing Date. The Application Amount shall remain blocked in the ASBA Account until transfer of the Application Amount to the Public Issue Account, or until withdrawal/ failure of the Issue or until rejection of the ASBAApplication, as the case may be. 29. Payment mechanism for non ASBAApplicants: We shall open Escrow Accounts with one or more Escrow Collection Banks in whose favour the Applicants (except for ASBA Applicants) shall draw cheques or demand drafts. All Applicants would be required to pay the full Application Amount at the time of the submission of the Application Form. Cheques or demand drafts for the Application Amount received from Applicants would be deposited by the Members of the Syndicate and Trading Members, as the case may be, in the Escrow Accounts. Each Applicant (except for ASBA Applicants) shall draw a cheque or demand draft for the Application Amount as per the following terms: a) The payment instruments from all Applicants shall be payable into the Escrow Accounts drawn in favour of “SCUF NCD 10 (2014) – Escrow Account”. b) Payments should be made by cheque, or a demand draft drawn on any bank (including a co-operative bank), which is situated at, and is a member of or sub-member of the bankers’clearing house located at the centre where the Application Form is submitted. Outstation cheques/bank drafts drawn on banks not participating in the clearing process will not be accepted and Applications accompanied by such cheques or bank drafts are liable to be rejected. c) The monies deposited in the Escrow Accounts will be held for the benefit of the Applicants until the Designated Date. d) On the Designated Date, the Escrow Collection Banks shall transfer the funds from the Escrow Accounts as per the terms of the EscrowAgreement and of the Prospectus into the Public Issue Account. The Escrow Collection Bank shall also, upon receipt of instructions from the Lead Managers and the Registrar, transfer all amounts payable to Applicants, who have not been allotted NCDs to the Refund Accounts. Please note that Applications accompanied by Application Amounts in cash/ stock invest/ money orders/ postal orders will not be accepted. The Escrow Collection Banks will act in terms of the Prospectus and the Escrow Agreement. The Escrow Collection Banks shall not exercise any lien whatsoever over the monies deposited therein. It is mandatory for our Company to keep the proceeds of the Issue in an escrow account until the documents for creation of the
  12. 12. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 12 SHRIRAM CITY UNION FINANCE LIMITED security for the NCDs are executed. 30. Additional information for Applicants: 1. Application Forms submitted by Applicants (except for Applicants applying for the NCDs in physical form) whose beneficiary accounts are inactive shall be rejected. 2. For ASBA Applicants, no separate receipts will be issued for the money blocked on the submission of Application Form. However, the collection centre of the Members of the Syndicate or the SCSB or the Trading Member, as the case may be, will acknowledge the receipt of the Application Forms by stamping and returning to the Applicant the acknowledgement slip. This acknowledgement slip will serve as the duplicate of the Application Form for the records of the Applicant. 3. Applications should be submitted on the Application Form only. In the event that physical Application Forms do not bear the stamp of the Members of the Syndicate/ Trading Members or the relevant Designated Branch, they are liable to be rejected. Applicants are advised not to submit Application Forms to Escrow Collection Banks (unless such Escrow Collection Bank is also an SCSB) and the same will be rejected in such cases and the Applicants will not be entitled to any compensation whatsoever. 31. Pre-Issue Advertisement: Our Company will issue a statutory advertisement on or before the Issue Opening Date. This advertisement will contain the information as prescribed under the SEBI Debt Regulations. Material updates, if any, between the date of filing of the Prospectus with the RoC and the date of release of the statutory advertisement will be included in the statutory advertisement. INSTRUCTIONSFORFILLINGUPTHEAPPLICATIONFORM 32. Instructions for completing the Application Form (a) Applications must be made in the prescribed Application Form. (b) Application Forms are to be completed in full, in BLOCK LETTERS in ENGLISH and in accordance with the instructions contained in the Prospectus and the Application Form. Incomplete Application Forms are liable to be rejected. Applicants should note that the Members of the Syndicate, or the Trading Members, as appropriate, will not be liable for errors in data entry due to incomplete or illegible Application Forms. (c) Applications are required to be for a minimum of ` 10,000 (10 NCDs) (for all series of NCDs, namely Series I, Series II, Series III, Series IV, Series V and Series VI either taken individually or collectively) and in multiples of ` 1,000 (One NCD) thereafter. (d) Thumb impressions and signatures other than in the languages specified in the Eighth Schedule in the Constitution of India must be attested by a Magistrate or a Notary Public or a Special Executive Magistrate under official seal. (e) Applications should be in single or joint names and not exceeding three names, and in the same order as their Depository Participant details (in case of Applicants applying for Allotment of the NCDs in dematerialized form) and Applications should be made by Karta in case the Applicant is an HUF. Please ensure that such Applications contain the PAN of the HUF and not of the Karta. Applications can be in single or joint names (not exceeding three names). (f) If the Application is submitted in joint names, the Application Form should contain only the name of the first Applicant whose name should also appear as the first holder of the depository account held in joint names. If the DP account is held in joint names, the Application Form should contain the name and PAN of the person whose name appears first in the depository account and signature of only this person would be required in the Application Form. This Applicant would be deemed to have signed on behalf of joint holders and would be required to give confirmation to this effect in the Application Form. (g) Applicants applying for Allotment in dematerialised form must provide details of valid and active DP ID, Client ID and PAN clearly and without error. On the basis of suchApplicant’s active DP ID, Client ID and PAN provided in the Application Form, and as entered into the electronic Application system of BSE by SCSBs, the Members of the Syndicate at the Syndicate ASBA Application Locations and the Trading Members, as the case may be, the Registrar will obtain from the Depository the Demographic Details. Invalid accounts, suspended accounts or where such account is classified as invalid or suspended may not be considered for Allotment of the NCDs. (h) ASBA Applicants utilising physical Application Forms must ensure that the Application Forms are completed in full, in BLOCK LETTERS in ENGLISH and in accordance with the instructions contained in the Prospectus and in the Application Form. (i) If the ASBA Account holder is different from the ASBA Applicant, the Application Form should also be signed by the ASBA Account holder, in accordance with the instructions provided in the Application Form. (j) All Applicants are required to tick the relevant column in the “Category of Investor” box in the Application Form. (k) Applications for all the Series of the NCDs may be made in a single Application Form only. (l) All Applicants are required to tick the relevant box of the “Mode of Application” in the Application Form, choosing either the ASBA or Non-ASBA mechanism. We shall allocate and Allot Series VI NCDs to all valid Applications, wherein the Applicants have not indicated their choice of the relevant Series applied for. 33. Applicants’ PAN, Depository Account and Bank Account Details: ALL APPLICANTS APPLYING FOR ALLOTMENT OF THE NCDS IN DEMATERIALISED FORM SHOULD MENTION THEIR DP ID, CLIENT ID ANDPANINTHEAPPLICATIONFORM.APPLICANTS MUSTENSURETHATTHEDPID,CLIENTIDANDPAN GIVEN IN THE APPLICATION FORM ARE EXACTLY THE SAME AS THE DP ID, CLIENT ID AND PAN AVAILABLEINTHEDEPOSITORYDATABASE.IFTHE BENEFICIARYACCOUNT IS HELD IN JOINT NAMES, THE APPLICATION FORM SHOULD CONTAIN THE NAME AND PAN OF BOTH THE HOLDERS OF THE BENEFICIARY ACCOUNT AND SIGNATURES OF BOTH HOLDERS WOULD BE REQUIRED IN THE APPLICATION FORM. On the basis of the DP ID, Client ID and PAN provided by them in the Application Form, the Registrar will obtain from the Depository the Demographic Details of the Applicants including PAN and MICR code. These Demographic Details would be used for giving Allotment Advice and refunds (for non-ASBA Applicants), if any, to the Applicants. Hence, Applicants
  13. 13. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 13SHRIRAM CITY UNION FINANCE LIMITED are advised to immediately update their Demographic Details (including bank account details) as appearing on the records of the Depository Participant and ensure that they are true and correct. Please note that failure to do so could result in delays in despatch/ credit of refunds to Applicants, delivery of Allotment Advice or unblocking of ASBA Accounts at the Applicants’ sole risk, and neither the Members of the Syndicate nor the Trading Members, nor the Registrar, nor the Escrow Collection Banks, nor the SCSBs, nor our Company shall have any responsibility and undertake any liability for the same. Applicants applying for Allotment of the NCDs in dematerialized form may note that in case the DP ID, Client ID and PAN mentioned in the Application Form, as the case may be and entered into the electronic Application system of the BSE by the Members of the Syndicate, the Trading Members or the SCSBs, as the case may be, do not match with the DP ID, Client ID and PAN available in the Depository database or in case PAN is not available in the Depository database, the Application Form is liable to be rejected and our Company, and the Members of the Syndicate shall not be liable for losses, if any. TheseDemographicDetailswouldbeusedforallcorrespondence with the Applicants including mailing of the Allotment Advice and printing of bank particulars on the refund orders or for refunds through electronic transfer of funds, as applicable. The Demographic Details given by Applicants in the Application Form would not be used for any other purpose by the Registrar except in relation to the Issue. By signing the Application Form, Applicants applying for the NCDs in dematerialised form would be deemed to have authorised the Depositories to provide, upon request, to the Registrar, the required Demographic Details as available on its records. Refund orders/ Allotment Advice would be mailed at the address of the Applicants as per the Demographic Details received from the Depositories.Applicants may note that delivery of refund orders/ Allotment Advice may get delayed if the same once sent to the address obtained from the Depositories are returned undelivered. In such an event, the address and other details given by the Applicant (other than ASBA Applicants) in the Application Form would be used only to ensure dispatch of refund orders. Further, please note that any such delay shall be at such Applicants’ sole risk and neither our Company, Escrow Collection Banks, Registrar nor the Lead Managers shall be liable to compensate the Applicant for any losses caused to the Applicants due to any such delay or liable to pay any interest for such delay. In case of refunds through electronic modes as detailed in the Prospectus, refunds may be delayed if bank particulars obtained from the Depository Participant are incorrect. In case of Applications made under powers of attorney, our Company in its absolute discretion, reserves the right to permit the holder of a power of attorney to request the Registrar that for the purpose of printing particulars on the refund order and mailing of the refund orders/Allotment Advice, the Demographic Details obtained from the Depository of the Applicant shall be used. In case no corresponding record is available with the Depositories, which matches the three parameters, namely, DP ID, Client ID and PAN, then such Applications are liable to be rejected. 34. Electronic registration of Applications; (a) The Members of the Syndicate, SCSBs and Trading Members will register the Applications using the on-line facilities of the BSE. The Lead Managers, our Company, and the Registrar are not responsible for any acts, mistakes or errors or omission and commissions in relation to (i) the Applications accepted by the SCSBs and Trading Members, (ii) the Applications uploaded by the SCSBs and the Trading Members, (iii) the Applications accepted but not uploaded by the SCSBs or the Trading Members, (iv) with respect to ASBA Applications accepted and uploaded by the SCSBs without blocking funds in the ASBA Accounts or (iv) with respect to ASBA Applications accepted and uploaded by Members of the Syndicate at the Syndicate ASBA Application Locations for which the Application Amounts are not blocked by the SCSBs. (b) The BSE will offer an electronic facility for registering Applications for the Issue. This facility will be available on the terminals of the Members of the Syndicate, Trading Members and their authorised agents and the SCSBs during the Issue Period. On the Issue Closing Date, the Members of the Syndicate, Trading Members and the Designated Branches shall upload Applications till such time as may be permitted by the BSE. This information will be available with the Members of the Syndicate and Trading Members on a regular basis. Applicants are cautioned that a high inflow of Applications on the last day of the Issue Period may lead to some Applications received on the last day not being uploaded and such Applications will not be considered for Allotment. (c) Based on the aggregate demand for Applications registered on the electronic facilities of the BSE, a graphical representation of consolidated demand for the NCDs, as available on the website of the BSE, would be made available at the Application centres as provided in the Application Form during the Issue Period. (d) At the time of registering each Application, SCSBs, the Members of the Syndicate and Trading Members, as the case may be, shall enter the details of the Applicant, such as the Application Form number, PAN, Applicant category, DP ID, Client ID, number and Series(s) of NCDs applied, Application Amounts, details of payment instruments (for non – ASBA Applications) and any other details that may be prescribed by the online uploading platforms of the BSE. (e) A system generated TRS will be given to the Applicant as a proof of the registration of hisApplication. It is theApplicant’s responsibility to obtain the TRS from the SCSBs, Members of the Syndicate or the Trading Members, as the case may be. The registration of the Applications by the SCSBs, Members of the Syndicate or Trading Members does not guarantee that the NCDs shall be allocated/ Allotted by our Company. Such TRS will be non-negotiable and by itself will not create any obligation of any kind. (f) The permission given by the BSE to use their network and software of the online system should not in any way be deemed or construed to mean that the compliance with various statutory and other requirements by our Company, and/or the Lead Managers are cleared or approved by the BSE; nor does it in any manner warrant, certify or endorse the correctness or completeness of any of the compliance with the statutory and other requirements nor does it take any responsibility for the financial or other soundness of our Company, the management or any scheme or project of our Company; nor does it in any manner warrant, certify or endorse the correctness or completeness of any of the contents of the Prospectus; nor does it warrant that the NCDs will be listed or will continue to be listed on the BSE. (g) In case of apparent data entry error by either the Members
  14. 14. in the nature of FORM2A - MEMORANDUM CONTAINING SALIENT FEATURES OF THE PROSPECTUS 14 SHRIRAM CITY UNION FINANCE LIMITED of the Syndicate or the Trading Members, in entering the Application Form number in their respective schedules, other things remaining unchanged, the Application Form may be considered as valid and such exceptions may be recorded in minutes of the meeting submitted to the BSE. (h) Only Applications that are uploaded on the online system of the BSE shall be considered for Allotment. General Instructions 35. Do’s • Check if you are eligible to apply; • Read all the instructions carefully and complete the Application Form; • If the Allotment of the NCDs is sought in dematerialized form, ensure that the details about Depository Participant and beneficiary account are correct and the beneficiary account is active; • Applications are required to be in single or joint names (not more than three); • In case of an HUF applying through its Karta, the Applicant is required to specify the name of an Applicant in the Application Form as ‘XYZ Hindu Undivided Family applying through PQR’, where PQR is the name of the Karta; • Ensure that Applications are submitted to the Members of the Syndicate, Trading Members or the Designated Branches of the SCSBs, as the case may be, before the closure of application hours on the Issue Closing Date; • Ensure that the Application Forms (for non-ASBA Applicants) are submitted at the collection centres provided in the Application Forms, bearing the stamp of a Member of the Syndicate or a Trading Members of the BSE, as the case may be; • Ensure that the Applicant’s names (for Applications for the NCDs in dematerialised form) given in the Application Form is exactly the same as the names in which the beneficiary account is held with the Depository Participant. In case the Application Form is submitted in joint names, ensure that the beneficiary account is also held in same joint names and such names are in the same sequence in which they appear in the Application Form; • Ensure that you have funds equal to or more than the Application Amount in your ASBAAccount before submitting the Application Form for ASBAApplications; • Ensure that you mention your PAN in the Application Form. In case of joint applicants, the PAN of all the Applicants should be provided, and for HUFs, PAN of the HUF should be provided. In case of Applicants who are minors, the PAN of the minor must be provided. Any Application Form without the PAN is liable to be rejected. In case of Applications for Allotment in physical form, Applicants should submit a self-certified copy of their PAN card as part of the KYC documents. Applicants should not submit the GIR Number instead of the PAN as the Application is liable to be rejected on this ground. However, Applications on behalf of the Central or State Government officials and the officials appointed by the courts in terms of a SEBI circular dated June 30, 2008 andApplicants residing in the state of Sikkim who in terms of a SEBI circular dated July 20, 2006 may be exempt from specifying their PAN for transacting in the securities market; • Ensure that the Demographic Details (for Applications for the NCDs in dematerialised form) as provided in the Application Form are updated, true and correct in all respects; • Ensure that you request for and receive a TRS for all your Applications and an acknowledgement as a proof of having been accepted; • Ensure that you have obtained all necessary approvals from the relevant statutory and/or regulatory authorities to apply for, subscribe to and/or seek Allotment of the NCDs; • Ensure that signatures other than in the languages specified in the Eighth Schedule to the Constitution of India is attested by a Magistrate or a Notary Public or a Special Executive Magistrate under official seal; • Applicants (other than ASBAApplicants) are requested to write their names and Application number on the reverse of the instruments by which the payments are made; • All Applicants are requested to tick the relevant column “Category of Investor” in the Application Form; • Tick the Series of NCDs in the Application Form that you wish to apply for; and • The Reserve Bank of India has issued standard operating procedure in terms of paragraph 2(a) of RBI circular number DPSS.CO.CHD.No./133/04.07.05/2013-14 dated July 16, 2013, detailing the procedure for processing CTS 2010 and Non-CTS 2010 instruments in the three CTS grid locations. As per this circular, processing of non-CTS cheques shall be done only on three days of the week. As prescribed by the Debt Application Circular, the NCDs are required to be listed within 12 Working Days of the Issue Closing Date. In order to enable compliance with the above timelines, investors are advised to use CTS cheques or use the ASBA facility to make payments in the Issue. Investors using non-CTS cheques are cautioned that Applications accompanied by such cheques are liable to be rejected due to any clearing delays beyond 6 Working Days from the Issue Closing Date, in terms of the aforesaid circular. 36. Don’ts: • Do not apply for lower than the minimum Application size; • Do not pay the Application amount in cash, by money order, postal order, stock invest; • Do not send the Application Forms by post; instead submit the same to the Members of the Syndicate and Trading Members or the SCSBs (as the case may be) only; • Do not submit Application Forms to the Escrow Collection Banks (unless such Escrow Collection Bank is also an SCSB); • Do not submit the GIR number instead of the PAN as the Application is liable to be rejected on this ground; • Do not submit incorrect details of the DP ID, Client ID and PAN or provide details for a beneficiary account which is suspended or for which details cannot be verified by the Registrar; •Do not fill up theApplication Form such that theNCDs applied for exceeds the Issue size and/or investment limit or maximum number of NCDs that can be held under the applicable laws or regulations or maximum amount permissible under the applicable regulations; • Do not submit Applications on plain paper or on incomplete or illegible Application Forms; • Do not submit an Application in case you are not eligible to acquire the NCDs under applicable law or your relevant constitutional documents or otherwise; • Do not submit theApplication Forms without theApplication Amount; and • Do not apply if you are not competent to contract under the

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