Lavenir institute of professional studies presentation on internet growth in india.
$192 billion The digital revolution
MANUFACTURING IT/ITES Hospitality , Travel &Sourcing of raw materials and Tourismsupplies from global providersthrough B2B sites Online hotel/flights/buses/trains Automobiles(, www.alibaba.com The biggest challenge had been of bookings, www.indiamart.com Human resource hiring and Reaching out to the world Automobile sector and many more) employer branding today being irrespective of location has been using to sellThe same platform lends them an addressed by Lead in India by irctc.co.in / book interests /opportunity to go global Naukri, Monster, Linkedin , makemytrip, redbus customer reach / customer education using internet as a medium.( www.carwale.com , Telecom http://toyotainnova.in/Focus no longer on basic http://www.facebook.ctelephony. om/SkodaIndiaPromoting vasGPRS Is big revenue churnerInternet supported mobile apps.Online apps downloadIvr and Mcommerce BFSI Entertainment FMCG PoliticsNew Customer acquisitionLead generation Kolaveri di More than 3.5 Free samplingPolicy renewals crore viewers and few Customer feedbackRegular Customer communication thousand copy cats Test marketing Jasmine revolution inand touch points promoting the movie. Brand Engagement Syria , Tunisia , Lybia .Customer engagements Promotion worth few crores at Customer mindshare and the cost of few lakhs engagement
Where does all this lead toYear 2011 Year 2016•Internet users: 10 crore•Ecommerce market : 45000 crores( 81% •Internet penetration: more than 35travel and hospitality , 8 % BFSI , 11% e- crores largely fuelled by penetration inretail) rural India.•Digital Advertising spend:1200 cr •Ecommerce market: E retail to grow to•Online classifieds market: 1240 cr and will $12 billion a 6 times growth and henceoutperform offline classifieds by 2012 the overall ecommerce market to be at•Internet contribution to Indian GDP in 2011 more than 3,00,000 crore.is 5% compared to 3% at BRIC •Digital advertising: to grow to 3 timesNations(Brazil, Russia, India and China) but and reach more than $16 billionless than 15% of US •Online Classifieds to grow: to 3500 cr•80 lakhs small and medium •Websites for SMB to grow to abusinesses(SMB) of which only 4 lakh have minimum of 8 times to 24 lakhswebites. •You tube to emerge as the largest•Aakash tablet launched: 14 lakh order entertainment channel in India andbooked in 3 days. hence the defined target for brands and•You tube with 23 million users is the sixth advertisers.largest entertainment channel in India•100 million mobile users in rural india *Source: Reports from Mckinsey and Edeleisscompared to 237 million urban
Factors fuelling Internet and Mobile growth•Shift of internet users from cyber cafes and offices to home•High penetration of broadband due to increased infrastructureand reach to tier 2- tier 3 cities.•Increasing broadband speeds and declining rates.•Low cost for broadband consumption•Lower cost of Desktop and Laptops•Declining cost of Mobile handsets•Growth of 3g and shifting focus of Telecom operators from basictelephony to value added services•Smart phone penetration•Declining cost of mobile phone instruments and improvedfeatures.•Google to provide more than 5,00,000 free websites, hosting andsupport to SMB( small and medium businesses)•Rise of social Media platforms like facebook , Twitter, linkedin.
Employment opportunity•Some jobs were been destroyed by theemergence of the Internet but, analysis of theFrench economy showed that while theInternet has destroyed 500,000 jobs over thepast 15 years, it has created 1.2 million others,a net addition of 700,000 jobs or 2.4 jobscreated for every job destroyed. Thisconclusion is supported by McKinsey’s globalSME survey, which found 2.6 jobs werecreated for every job opportunity lost•Every professional website intending tobring in serious business through websiteneeds a website expert and hence wouldcreate opportunities for few lakh experts by2016.•The next biggest outsourcing opportunitynext to IT and ITES lies in Internet Marketingwhich is a factor of trained and educatedhuman capital.
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