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Tata Motors Ppt

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Tata Motors Ppt

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  7. 10. PICTURE START
  8. 12. <ul><li>History </li></ul><ul><li>Company’s Profile </li></ul><ul><li>Research and Development </li></ul><ul><li>Product Range </li></ul><ul><li>Key Strategies </li></ul><ul><li>Future Prospects </li></ul>
  9. 13. <ul><li>Founded : 1945 </li></ul><ul><li>Founder : JRD Tata </li></ul><ul><li>Headquarters : Mumbai, India </li></ul><ul><li>Key people : Ratan Tata, Chairman </li></ul><ul><li>Parent : Tata Group </li></ul><ul><li>Subsidiaries : Jaguar & Land Rover </li></ul><ul><li>Products : Automobiles and Engines </li></ul><ul><li>Revenue : Rs. 70,938.85 Crores ( 2008-09 ) </li></ul><ul><li>Net Profit : Rs. 1001.26 Crores ( 2008-09 ) </li></ul>
  10. 14. <ul><li>130 models of light , medium and heavy commercial vehicles </li></ul><ul><li>1 st Company from India’s Engineering sector to be listed in </li></ul><ul><li>NYSE (Sept 04) </li></ul>
  11. 15. <ul><li>Developed India’s 1 st indigenous Passenger </li></ul><ul><li>Car - Tata Indica in 1998 </li></ul><ul><li>Rolled out its Millionth vehicle - 1991 </li></ul><ul><li> Two-Million Mark - 1998 </li></ul><ul><li>The company began manufacturing commercial </li></ul><ul><li>vehicles in 1954 with a 15-year collaboration </li></ul><ul><li>agreement with Daimler Benz of Germany. </li></ul>
  12. 16. <ul><li>Over 1400 engineers & scientists – 6 R&D units </li></ul><ul><li> -- India, South Korea, Spain and UK </li></ul><ul><li>Key Factor - World-class automotive R&D </li></ul><ul><li>Engineering Research Centre (ERC): </li></ul><ul><li>- Research Centre at Jamshedpur </li></ul><ul><li>- The Engineering Research Centre in Pune was setup </li></ul><ul><li> in 1966 and is among the finest in the country </li></ul><ul><li>Awards : 1. 'The DSIR National Award for R&D Effort </li></ul><ul><li>in Industry - 1999‘ </li></ul><ul><li> 2. 'National Award for Successful </li></ul><ul><li> Commercialisation of Indigenous Technology </li></ul><ul><li> by an Industrial Concern - 2000.' </li></ul>
  13. 18. <ul><li>International strategy based on the competitive advantage : </li></ul><ul><li>New product (Eg: Tata Nano, the cheapest car in the World). </li></ul><ul><li>Acquisitions (Eg: Land Rover and Jaguar brands from Ford Motors) </li></ul><ul><li>Partnership with established companies (Eg: Alliance with Fiat since 2006) </li></ul><ul><li> to enhance the product portfolio and knowledge exchange </li></ul><ul><li>Facilities for learning from other companies. </li></ul><ul><li>Developing programmes for intensive management development. </li></ul><ul><li>Consolidate position in India by exploiting opportunities : </li></ul><ul><li>New mobility of young Indians. </li></ul><ul><li>Government’s substantial road-building program </li></ul><ul><li>GDP growth </li></ul>
  14. 19. <ul><li>Strengths </li></ul><ul><li>Well-known brand with good reputation </li></ul><ul><li>Planned and smart international strategy </li></ul><ul><li>Smart approach in responding to the market demand. </li></ul><ul><li>Alliances with key players </li></ul><ul><li>Fast product development ability </li></ul><ul><li>Weaknesses </li></ul><ul><li>Low level of infrastructures </li></ul><ul><li>Lack of experience in certain new sectors. </li></ul><ul><li>Opportunities </li></ul><ul><li>New long-awaited product (Nano) </li></ul><ul><li>Government support </li></ul><ul><li>Emerging markets high demand for passengers cars at low costs. </li></ul><ul><li>Threats </li></ul><ul><li>Downturn of the world economy </li></ul><ul><li>High level of competition </li></ul><ul><li>Sustainability and environmentalism </li></ul><ul><li>Oil rising prices </li></ul>
  15. 20. <ul><li>Compressed air car </li></ul><ul><li>Tata Nano </li></ul><ul><li>Low cost low carbon vehicle </li></ul><ul><li>Electric vehicles </li></ul><ul><li>Land Rover and Jaguar </li></ul>
  16. 21. <ul><li>Amitesh </li></ul><ul><li>Divya </li></ul><ul><li>Hansita </li></ul>

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