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Cloud and mobility (slideshare)


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Slides from the Accelerator India meeting in London on 20 September 2011.

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Cloud and mobility (slideshare)

  1. 1. How Cloud Computing and MobileDevices are Enabling 21st CenturyBusiness TransformationAnand Deshpande ( 2011
  2. 2. Anand Deshpande Personal History and Biases • 1984: B. Tech. (Computer Science & Engineering) IIT Kharagpur (India) • 1989: Ph.D. (Computer Science – Databases) Indiana University, Bloomington, Indiana (USA) • 1989-90 Member of Technical Staff at Hewlett-Packard Laboratories, Palo Alto California. • Since 1990, Founder and CEO of Persistent Systems. • Responsible for general management, sales and tracking technology. • Personally, track database technologies. • Member of NASSCOM Executive Council, President, ACM India.© 2011 Persistent Systems Ltd 2
  3. 3. Persistent Systems is a focused software product and technology services company.© 2011 Persistent Systems Ltd 3
  4. 4. … with a Global Footprint Delivery Center Sales Office London Toronto Netherlands Chicago Victoria QuebecSeattle Boston Pune NagpurSan Jose Tokyo France Indiana Dallas Austin Singapore Goa Hyderabad Bangalore …and more than 7000 employees. © 2011 Persistent Systems Ltd 4
  5. 5. Our strategy is focused on creating the Building Blocks of next-generation technology products and solutions. Cloud | Analytics Collaboration | Mobility© 2011 Persistent Systems Ltd 5
  6. 6. The Problems We Solve…. • How do I migrate my application and data to the cloud?Cloud • How do I quickly develop and get my cloud platform to the market? • What applications should move to the cloud? Performance? • How do I execute a true multi-channel strategy? Mobility • What mobile architecture is right for my enterprise? • How does my UI need to change to ensure a great user experience on today‟s mobile devices? © 2011 Persistent Systems Ltd 6
  7. 7. • How do I leverage the deluge of dataBI & Analytics in my enterprises? • How do I speed the time to market for my Analytics product? • How do I efficiently implement my Insights analytics engine? • What is the ROI of implementing a collaboration platform? Collaboration • How do I integrate new collaboration tools & social media into my legacy enterprise systems? • What collaboration platform is right for me? © 2011 Persistent Systems Ltd 7
  8. 8. The Persistent Advantage© 2011 Persistent Systems Ltd 8
  9. 9. How Cloud Computing and MobileDevices are Enabling 21st CenturyBusiness TransformationAnand Deshpande ( 2011
  10. 10. © 2011 Persistent Systems Ltd 10
  11. 11. If all CIOs reduce IT budgets by 30% what would be the implications to the software industry? • This presentation tries to address this question and identifies opportunities in the post-cloud environment. • This presentation is in the context of the CIO and enterprise software and does not consider the consumer cloud world. • The presentation has four parts: 1. Economics will drive cloud adoption. It is inevitable 2. Enterprises will run a Virtual Private Cloud with workloads distributed across different types of clouds. 3. Mobile devices will be consumption device. 4. Cloud will enable new data-driven businesses.© 2011 Persistent Systems Ltd 11
  12. 12. Cloud computing and mobile devicesare transforming the software industry.© 2011 Persistent Systems Ltd 12
  13. 13. Cloud computing is the platform for next generation of IT innovation.© 2011 Persistent Systems Ltd 13
  14. 14. What is driving the adoption of cloud computing?Economics.© 2011 Persistent Systems Ltd 14
  15. 15. What is driving the adoption of cloud computing?Economics. • Illusion of infinite resources • No up-front cost • Fine-grained billing (e.g. hourly) • Utility Computing: Pay-as-you-go computing promises substantially reduced cost.© 2011 Persistent Systems Ltd 15
  16. 16. We are grossly over-provisioned Capacity • Capacity includes: • Computer Servers Storage Resources • • Software Licenses Demand • Network bandwidth • Energy Time • Air Conditioning Static data center • Rent • Maintenance Costs • Operator Staff Unused resources Slide Credits: Berkeley RAD Lab© 2011 Persistent Systems Ltd 16
  17. 17. Heavy penalty for under-provisioning: Poor quality of service – lost customers. Resources Capacity DemandResources Capacity 1 2 3 Time (days) Demand Lost revenue 1 2 3 Resources Time (days) Capacity Demand 1 2 3 Time (days) Slide Credits: Berkeley RAD Lab Lost users © 2011 Persistent Systems Ltd 17
  18. 18. Ideally, want optimal provisioning of capacity across all resources. CapacityResources Resources Demand Capacity Time Demand Static data center Time Resources Data center in the cloud Capacity 1 2 3 Demand Pay-per-use Time (days) Slide Credits: Berkeley RAD Lab business models© 2011 Persistent Systems Ltd 18
  19. 19. By operating at scale, improving utilization,simplifying operations, standardizing, increasingreliability, reducing energy and cooling • hardware costs can be reduced 33-70 percent • maintenance costs can be reduced up to 50 percent • support costs can be reduced by as much as 33 percent • floor space/facility costs can be reduced 33-50 percent © 2011 Persistent Systems Ltd 19
  20. 20. Advantages of Cloud Computing Agility Cost Device and Scalability Location Independence Multi-tenancy Security Maintenance Metering© 2011 Persistent Systems Ltd 20
  21. 21. Challenges for Cloud Computing Privacy Compliance Legal Open sourceOpen standards Security Availability and Sustainability and performance siting© 2011 Persistent Systems Ltd 21
  22. 22. Cloud Computing: Why Now? Business factors Economies of Scale Technology factors Clean Slate • Minimal capital in the Data Center • Pervasive broadband Approach expenditure • Experience of Internet • Multi-tenancy • Pay-as-you-go billing operating data centers • Maturity in • Challenging the status- model efficiently Virtualization quo Technology Business challenges will accelerate the adoption of cloud computing.© 2011 Persistent Systems Ltd 22
  23. 23. To summarize • Enterprises will move to the cloud – this is inevitable. • The speed of enterprises‟ movement to the cloud will depend on the peer group and will be driven by CEOs/CFOs comparing savings on the balance sheets of their peers. • This is not a technical decision. • Unfortunately, the vendors and eco-system to migrate to the cloud are not ready. • The cost of migration and legacy systems is not accurately factored in and will be a big impediment.© 2011 Persistent Systems Ltd 23
  24. 24. What does thecloud mean for the CIO?© 2011 Persistent Systems Ltd 24
  25. 25. Evolution of the cloud from the CIO’s perspective The CIO must consider • Regulation, location mandates, other country specific laws. Perception and reputation issues. • Core and context apps – as perceived by the business – possibly an evolving list. • Need for flexibility • Performance issues • Cost© 2011 Persistent Systems Ltd 25
  26. 26. Where will I distribute my workload? Hosted Cloud: at a co-lo Platform as a Datacenter Service Provider Private, Industry- Internally Specific Cloud hosted cloud Cloud: Application as a Platform Management Layer© 2011 Persistent Systems Ltd 26
  27. 27. Private Internally Hosted Cloud Hosted Cloud: • Applications where regulation requires at a colo Platform as a then to be internally hosted. Datacenter Service Provider • Critical applications – businesses not comfortable if it is not internal. Private, • Private internal datacenters will Industry- Internally Specific Cloud benefit from systems designed for thehosted cloud cloud. Example virtualization, multi- tenancy etc. Cloud: • This will be the most expensive option Application as a (staff ) and applications will move Management Platform away from a private internally hosted Layer cloud over time.© 2011 Persistent Systems Ltd 27
  28. 28. Hosted at a colocated datacenter • Applications that are critical but do Hosted Cloud: not need to be internal. at a colo Platform as a Datacenter Service Provider • This is well accepted and is not seen as a business risk any more. Private, • Costs savings because of shared staff, Internally Industry- shared infrastructure etc. Specific Cloudhosted cloud • Datacenters are getting sophisticated and beyond racks and infrastructure, provide software to create, operate Cloud: Application as a and manage environment that Management Platform leverage modern cloud technology – Layer virtualization, multi-tenancy dynamic provisioning etc.© 2011 Persistent Systems Ltd 28
  29. 29. Cloud: Platform as a Service Provider Hosted Cloud: • For applications that are considered at a co-lo Platform as a less critical for business and regulation. Datacenter Service Provider • Platform as a service provider provides greater elasticity and dynamic Private, provisioning and hence lower costs. Industry- Internally Specific Cloud • Custom applications need to behosted cloud migrated the cloud to benefit from the advantages of dynamic provisioning Cloud: and multi-tenancy. Application as a • Pre-packaged products will replace Management Platform custom applications as the cost of Layer migration may not be justified.© 2011 Persistent Systems Ltd 29
  30. 30. Industry Specific Cloud Hosted Cloud: • Industry leaders are likely to offer at a co-lo Platform as a their infrastructure and their Datacenter Service Provider applications as a service. Example banks, retail, logistics etc. Private, • Being familiar with stringent Internally Industry- regulations requirements of the Specific Cloudhosted cloud industry; they will have better acceptance for security and regulatory issues and business Cloud: comfort. Application as a Management Platform • As resources are shared and multi- Layer tenancy built-in; costs are lower.© 2011 Persistent Systems Ltd 30
  31. 31. Cloud: Application as a Platform Hosted Cloud: • Applications that are context at a co-lo Platform as a applications will move to the Datacenter Service Provider application cloud. Examples of such clouds are for sales, workday for HR, Intuit for Private, Internally Industry- accounting, etc. Specific Cloudhosted cloud • Costs are significantly lower as multi-tenancy and other management efficiencies are built-in. Cloud: Application as a Management Platform • More on Applications as a cloud Layer later.© 2011 Persistent Systems Ltd 31
  32. 32. Virtual Private Clouds Hosted Cloud: • An enterprise is likely to have at a co-lo Platform as a systems running across multiple Datacenter Service Provider scenarios. Private, Internally Industry- • It would be expected that thesehosted cloud Specific Cloud applications run virtually as a single unified datacenter, Cloud: managed centrally. Application as a Management Platform Layer© 2011 Persistent Systems Ltd 32
  33. 33. Enterprises will operate Virtual Private Clouds • Virtual Private Clouds will span applications that will be deployed • on-premise, • off-premise but at a colo site • in industry specific cloud, and • in application-specific public clouds. • Where they are deployed will be seamless to the end-user. • They will be secure, centrally managed with identity and single sign-on federated across these systems. • They will federate billing. • All systems will be designed for multi-tenancy and will be elastic and will be provisioned to be available as needed.© 2011 Persistent Systems Ltd 33
  34. 34. Virtual Private Cloud Data Center Public Cloud On-premise Industry Specific Cloud© 2011 Persistent Systems Ltd 34
  35. 35. Management Layer • The Virtual Private Cloud will have to be Hosted Cloud: centrally managed efficiently – with at a co-lo Platform as a Datacenter Service Provider minimal staff. • Workloads must be seamless for the user. Private, • Must be secure Industry- Internally • Extended enterprise Specific Cloudhosted cloud  employees, partners etc.  applications running across private and public clouds as part of the virtual Cloud: Application as a private cloud. Management Platform • Will require tools to run a distributed Layer environment efficiently.© 2011 Persistent Systems Ltd 35
  36. 36. What is included in the Management Layer? • Management Layer must include the following: • Identity management and provisioning. Single sign-on across all applications and systems that are part of the virtual private cloud. The system should be able to provision privileges and authority across multiple distributed systems. • Create and run an Enterprise App Store. The Enterprise App Store will regulate the apps that would be available to users of the enterprise virtual private cloud. • Ability to monitor the distributed systems that are part of the virtual private cloud. Be able to handle back-ups and DR, migrate loads, manage security, intrusion, etc. • Manage billing across the distributed environment. • Monitor workloads and manage most optimal placement of workloads across the virtual private cloud on the basis of cost, performance, business risks etc. As most workloads will be virtualized it would be possible to move workloads across environments dynamically.© 2011 Persistent Systems Ltd 36
  37. 37. Who will manage the Virtual Private Cloud? • From the CIOs point of view none of the cloud operators have the credibility to run the cloud end- to-end for the CIO‟s organization. • They need someone who will provide service and has established credibility.© 2011 Persistent Systems Ltd 37
  38. 38. Virtual Private Cloud Operators • provide the CIO with complete end-to-end service – single point of contact. • manage the virtual private cloud • will work on migrating workloads to different configurations optimized to the requirements of the CIO/Business. • provide high-touch support to the end-users and to the CIO. • manage the Enterprise App Store. Decide which applications are appropriate for the organization. • translate business requirements and build integration solutions required by the business. They will optimize billing and provide a single bill for resources across the cloud. • provide the CIO a financial l business model that charges the business on a monthly basis.© 2011 Persistent Systems Ltd 38
  39. 39. To summarize • Enterprises will run Virtual Private Clouds. • The Virtual Private Cloud will provide end users seamless view of their environment which will be centrally managed but distributed across multiple “clouds.” • A new class of software service providers – Virtual Private Cloud Operators will emerge. • Virtual Private Cloud Operators will provide the CIO with a full service support for managing the cloud. • Virtual Private Cloud Operators will manage the financials for the cloud environment.© 2011 Persistent Systems Ltd 39
  40. 40. Mobile devices are getting main stream in the Enterprise  Enterprises are opening up to „bring your own device‟ culture Smartphones Mobilized  Tablet is becoming the „device of legacy Tablets applications choice‟ for enterprises Hardened Handsets  iOS and Android are a „must have‟ to reach end customers. Application Win7 … still in the wait and watch mode. Scenarios NewBuilding task Enterprise specific Apps thatmobile apps leverage mobility© 2011 Persistent Systems Ltd 40
  41. 41. Tablets are driving a change in the Enterprise Primary Device With Tablets as the primary device, HTML5 will be the default environment© 2011 Persistent Systems Ltd 41
  42. 42. Mobile Devices are defining our expectations from Computers• Always on access with super fast boot time.• Fast broadband speeds• Near zero latency access to nearly all information• More than day-long battery life• Appropriate form factor• Location based information• Presence © 2011 Persistent Systems Ltd 42 4
  43. 43. Smart, connected “things” that interact and interface with each other are getting all pervasive.© 2011 Persistent Systems Ltd 43
  44. 44. Video is the new voiceVideo Consumption Video Sharing Video Communication© 2011 Persistent Systems Ltd 44
  45. 45. Video unleashed …© 2011 Persistent Systems Ltd 45 4
  46. 46. Apps apps everywhere!© 2011 Persistent Systems Ltd 46
  47. 47. To summarize • Mobile devices are getting mainstream. The CIOs have to support them. • Tablets are driving mobile deployment. HTML5 will be the de-facto UI standard. • Video is the new voice. • Mobile computing will provide the network layer for sensors. • Sensors will generate large amounts of data. Must find ways to deal with large volumes of data.© 2011 Persistent Systems Ltd 47
  48. 48. Infrastructure is moving to the cloud …applications are next!Data will move with the applications.© 2011 Persistent Systems Ltd 48
  49. 49. Data on the cloud will enable new data-centric business models.© 2011 Persistent Systems Ltd 49
  50. 50. Data and Applications are rapidly moving away from the desktop into the cloud.© 2011 Persistent Systems Ltd 50
  51. 51. As applications move to the cloud they will lose their tight hold on enterprise data. Enterprise data will be available on the cloud as a service independent of the application.© 2011 Persistent Systems Ltd 51
  52. 52. Data is getting separated from Enterprise Applications and is accessible on the cloud through independent APIs. Application API App Data Data Traditional Application Application running in Scenario the cloud© 2011 Persistent Systems Ltd 52
  53. 53. Cloud Vendors will aggregate enterprise data. And make it available through APIs.© 2011 Persistent Systems Ltd 53
  54. 54. The impact of aggregate data© 2011 Persistent Systems Ltd 54
  55. 55. Concur: Aggregating Travel Data© 2011 Persistent Systems Ltd 55
  56. 56. © 2011 Persistent Systems Ltd 56
  57. 57. As Enterprise Data Enterprisemoves to the Data Aggregate Datacloud, it would beeasier to combine Public Dataenterprise datawith aggregate andpublic datasources. Insights© 2011 Persistent Systems Ltd 57
  58. 58. Beyond the enterprise applications, large number of apps will be available on a pay- per-use basis in the App Store.© 2011 Persistent Systems Ltd 58
  59. 59. There will be a hierarchy of apps with different price points; all available on a pay- per-use business model. Task/Device Specific Apps Business Process Specific Apps Traditional Applications will be commoditized Aggregate Enterprise Public Data on the cloud. Data Data© 2011 Persistent Systems Ltd 59
  60. 60. Products/Apps will be consumed in ready-to-eat bite-sized portions© 2011 Persistent Systems Ltd 60
  61. 61. The New App World From the Low per App Store Unit Cost Zero Loyalty Pay per Snap-in Use Snap-out© 2011 Persistent Systems Ltd 61
  62. 62. To summarize • As applications move to the cloud they are taking data to the cloud as well. • Data on the cloud is now accessible through APIs independent of the application. • Cloud operators are aggregating data. • The ability to combine Enterprise data, Aggregate data and Public data is very powerful. • The world is moving to “the world of apps.” Apps will be business process specific or task/display specific.© 2011 Persistent Systems Ltd 62
  63. 63. Questions?