10 Cs of Social Media


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D.C. Social Media Examiner Ananda Leeke provides an overview of social media in her 10 Cs of Social Media PowerPoint presentation. The 10 Cs include communication, content, conversation,
connection, community, collaborative relationships, creativity, career, capital, and care. Leeke has used the presentation in her work as a social media strategist and creativity coach. The content in the presentation represents an excerpt from Leeke's upcoming book Sisterhood, the Blog: Soundbytes from the 21st Century Woman’s Online Revolution (Summer 2010).

Published in: Technology, Business

10 Cs of Social Media

  1. 1. 10 Cs of Social Media (updated on 2.3.11) Excerpt from Digital Sisterhood , a memoir by Ananda Leeke – December 2011) by Ananda Leeke www.anandaleeke.com @anandaleeke on Twitter Digital Sisterhood Network @digitalsisterhd on Twitter
  2. 2. 10 Cs of Social Media <ul><li>Communication </li></ul><ul><li>Content </li></ul><ul><li>Conversation </li></ul><ul><li>Connection </li></ul><ul><li>Community </li></ul><ul><li>Collaborative Relationships </li></ul><ul><li>Creativity </li></ul><ul><li>Career </li></ul><ul><li>Capital </li></ul><ul><li>Care </li></ul>
  3. 3. Social Media - Communication <ul><li>Social media is a means of communication that builds and enhances relationships online and offline. </li></ul>
  4. 4. Social Media – Content <ul><li>Social media begins with content. </li></ul><ul><li>Content is ideas and information. </li></ul><ul><li>Social media tools help communicate ideas and share information. </li></ul><ul><li>Social media tools can be categorized in many ways. Three of the most common categories are communication, collaboration, and multimedia. </li></ul>
  5. 5. Social Media Tools <ul><li>Communication </li></ul><ul><li>-Blogs (Wordpress, Blogger, TypePad, Tumblr, Amplify, Posterous, and LiveJournal) </li></ul><ul><li>-Microblogging (Twitter, Plurk, and Jaiku) </li></ul><ul><li>-Podcasting (Talkshoe, BlogTalkRadio, and Cinchcast) </li></ul><ul><li>-Social Networking (Facebook, LinkedIn, BlogHer, Black Women Business Online, She Writes, Owning Pink, Myspace, and Ning) </li></ul><ul><li>-Social Network Aggregation (FriendFeed) </li></ul><ul><li>-Events (Meetup.com and Eventbrite) </li></ul><ul><li>-Video Conversations (Skype) </li></ul><ul><li>-Location-Based Services (Foursquare and Gowalla) </li></ul><ul><li>Collaboration </li></ul><ul><li>-Wikis (Wikipedia and wetpaint) </li></ul><ul><li>-Social Bookmarking (Delicious, StumbleUpon, and Google Reader) </li></ul><ul><li>-Social News (Digg, Mixx, and Reddit) </li></ul><ul><li>Multimedia </li></ul><ul><li>-Photo Sharing (Flickr, Photobucket, and Picasa) </li></ul><ul><li>-Video Sharing (YouTube, Vimeo, and Blip.tv) </li></ul><ul><li>-Livecasting (Stickam, Ustream.tv, Volke, and Justin tv) </li></ul><ul><li>-Audio and Music Sharing (imeem and Last.fm) </li></ul>
  6. 6. Social Media - Conversation <ul><li>Social media allows you to have a conversation with others about ideas and information. </li></ul>
  7. 7. Social Media - Connections <ul><li>As you are engaged in conversations with others, you establish connections. </li></ul>
  8. 8. Social Media - Community <ul><li>Cultivating the connections you have with others over time builds community. </li></ul>
  9. 9. Social Media – Collaborative Relationships <ul><li>As you interact within communities, you are able to identify and form collaborative relationships with others. </li></ul>
  10. 10. Social Media - Creativity <ul><li>Collaborative relationships formed within communities inspire and expand your creativity. </li></ul>
  11. 11. Social Media - Career <ul><li>Collaborative relationships in communities enhance your career. </li></ul>
  12. 12. Social Media - Capital <ul><li>Social capital is the value of your collaborative relationships. </li></ul><ul><li>Your online identity, integrity, ideas, interactions, and information-sharing impact your capacity to build and invest in your social capital. </li></ul>
  13. 13. Social Media - Capital <ul><li>What is your online identity (a/k/a digital footprint)? </li></ul><ul><li>How do you manage your online identity (Google alerts and searches)? </li></ul><ul><li>-Components of your online identity </li></ul><ul><ul><li>*the names you use for your email address, web site, blogs, IDs for </li></ul></ul><ul><ul><li>Facebook and Twitter, and social networking sites </li></ul></ul><ul><ul><li>*the design of your e-mail signature, web site, blogs, Twitter and </li></ul></ul><ul><ul><li>Facebook pages, and personal pages on social networking sites </li></ul></ul><ul><ul><li>*the ideas, information, and images (photos and videos) you share </li></ul></ul><ul><ul><li>online </li></ul></ul><ul><ul><li>*your online friends, followers, communities, and groups </li></ul></ul>
  14. 14. Social Media - Capital <ul><li>What is your online integrity? </li></ul><ul><li>-Dictionary.com’s definition: adherence to moral and ethical principles; soundness of moral character; honesty </li></ul>
  15. 15. Social Media – Capital <ul><li>What ideas do you share? </li></ul><ul><li>What is the purpose of sharing these ideas? </li></ul><ul><li>Who do you share these ideas with? </li></ul><ul><li>What ideas do others share with you? </li></ul>
  16. 16. Social Media - Capital <ul><li>How do you interact with others? </li></ul><ul><li>How do others interact with you? </li></ul><ul><li>How would you rate your interactions with others? </li></ul>
  17. 17. Social Media - Capital <ul><li>What type of information do you share? </li></ul><ul><li>Do you create the information you share? </li></ul><ul><li>Why do you share and/or create the information? </li></ul><ul><li>Who do you share the information with? </li></ul><ul><li>What social media tools do you use to share the information? </li></ul><ul><li>How do you measure the value of your information sharing efforts? </li></ul>
  18. 18. Social Media - Care <ul><li>Computer users have to exercise discretion when utilizing social media tools. </li></ul><ul><li>The three core areas of discretion are security, time management, and physical well-being. </li></ul>
  19. 19. Social Media – Care <ul><li>Security </li></ul><ul><li>-What personal information (address, phone number, date of birth, where you were born, place of employment, online banking, credit card or PayPal purchases, travel plans, daily activities away from home, relationship status and details, personal opinions, photos, and videos) do you share online? </li></ul><ul><li>-What information are you comfortable sharing in a public forum? </li></ul><ul><li>-How do you safeguard your personal information? </li></ul>
  20. 20. Social Media - Care <ul><li>Time Management </li></ul><ul><li>-How much time do you spend online daily and weekly? </li></ul><ul><li>-What type of online activity are you engaged in? </li></ul><ul><li>-Do you need to increase or reduce your time online? </li></ul><ul><li>-What is your plan for increasing or reducing the time you spend online? </li></ul><ul><li> </li></ul>
  21. 21. Social Media - Care <ul><li>Mental and Physical Well-Being </li></ul><ul><li>-How would you characterize your mental state (energized, excited, stressed, overworked, overwhelmed, balanced, tired, or well-rested) when you spend time online? </li></ul><ul><li>-How do your eyes, neck, shoulders, back, arms, hands, wrists, fingers, hips, and buttocks feel when you spend time online? </li></ul><ul><li>-How do you take care of your mental and physical well-being (examples - yoga, meditation, breathing exercises, stretching, Reiki healing touch, massage, t’ai chi, qiqong, and other fitness activities)? </li></ul>
  22. 22. Bio of Ananda Leeke <ul><li>Yoga + Creativity + Internet Geek = Ananda Leeke . </li></ul><ul><li>Leeke is a lawyer turned “Jill of many trades”: </li></ul><ul><li>innerpreneur, author, artist, coach, and yoga teacher. </li></ul><ul><li>Her mission is “Empowering U2BU through creativity </li></ul><ul><li>coaching, Reiki, self-care, social media, volunteerism, </li></ul><ul><li>and yoga.” </li></ul><ul><li>She penned That Which Awakens Me: A Creative </li></ul><ul><li>Woman’s Poetic Memoir of Self-Discovery (2009 – </li></ul><ul><li>available on Amazon.com) and her debut novel Love’s </li></ul><ul><li>Troubadours – Karma: Book One (2007 – available on </li></ul><ul><li>Amazon.com ).  Her poetry appeared in Beyond the </li></ul><ul><li>Frontier: African American Poetry for the 21st Century </li></ul><ul><li>(2002) edited by E. Ethelbert Miller. Her six-word memoir </li></ul><ul><li>– Go Green Boho BAP. Urban Debutante . -  was published </li></ul><ul><li>in It All Changed in an Instant: More Six-Word Memoirs </li></ul><ul><li>by Writers Famous & Obscure by Larry Smith and Rachel </li></ul><ul><li>Fershleiser of Smith Magazine in 2010. She is currently </li></ul><ul><li>writing  Digital Sisterhood, a memoir (2011) and Love’s </li></ul><ul><li>Troubadours – Symon: Book Two (2012). </li></ul>
  23. 23. Contact Information <ul><li>Cell: 202.607.3509 </li></ul><ul><li>Email: [email_address] </li></ul><ul><li>Web: www.anandaleeke.com </li></ul><ul><li>Blog: http://authoranandaleeke.wordpress.com </li></ul><ul><li>Network: http://digitalsisterhood.wordpress.com </li></ul><ul><li>Twitter: http://twitter.com/anandaleeke </li></ul><ul><li>Facebook: www.facebook.com/pages/Ananda-Leeke/68996700906 </li></ul><ul><li>Ustream.tv: www.ustream.tv/channel/ananda-leeke-live </li></ul><ul><li>Vimeo: http://www.vimeo.com/user2529025 </li></ul><ul><li>YouTube: http://www.youtube.com/user/anandaleeke </li></ul>
  24. 24. THE END Thank you for reading this PowerPoint presentation. I hope this information was useful. For more information, watch my social media part 1 and part 2 videos on Ustream.tv (recorded in May 2010). Please email any feedback to [email_address] .