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The Business Feeling Index: The Feelings That Move Business Forward

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With data taking a larger role in marketing every year, sometimes it feels like feelings and emotions have been removed from the equation entirely. In this presentation from gyro, you'll see that feelings are as important as ever for B2B decision makers, as well as the things that shape those feelings.

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The Business Feeling Index: The Feelings That Move Business Forward

  1. 1. businessfeelingindex.com Sponsored by: THE BUSINESS FEELING INDEX: THE FEELINGS THAT MOVE BUSINESS FORWARD Sponsored by:Sponsored by:
  2. 2. Sponsored by: CONFIDENT OPTIMISM: THE FEELING THAT MATTERS MOST gyro and The Financial Times Commercial Insight Group’s groundbreaking new report, “The Business Feeling Index: The Feelings That Move Business Forward,” explores the feelings that drive successful business relationships. Respondents cited ‘confident optimism’ as the most important feeling of all.
  3. 3. Sponsored by: THE KEY BUILDERS AND KILLERS OF CONFIDENT OPTIMISM
  4. 4. Sponsored by: STAGE 1: PRE-CONTACT 86% 86 PERCENT OF GLOBAL RESPONDENTS SAY CONFIDENCE IS THE FEELING THAT IS MOST IMPORTANT FOR DEEPENING CONSIDERATION DURING THE RESEARCH PHASE. CULTURE IS ALSO A MAJOR FACTOR (83 PERCENT).
  5. 5. Sponsored by: 70% CUSTOMERS NEED CREDIBLE PROOF THAT BUSINESSES ARE NOT ONLY EXPERTS, BUT THAT THEY WILL BRING INNOVATIVE THINKING TO THE RELATIONSHIP. 70 PERCENT SAY THOUGHT LEADERSHIP IS THE MOST IMPORTANT ELEMENT DURING THIS PHASE. STAGE 1: PRE-CONTACT
  6. 6. Sponsored by: 98% 98 PERCENT OF RESPONDENTS FEEL THAT COMMUNICATION IS THE CONNECTIVE TISSUE OF A BUSINESS RELATIONSHIP 70%70 PERCENT OF RESPONDENTS SAY A CLEAR UNDERSTANDING OF MY NEEDS CONTRIBUTED MOST TO SELECTING A PARTNER STAGE 2: INITIAL CONVERSATIONS
  7. 7. Sponsored by: STAGE 3: WORKING TOGETHER TRANSPARENCY AND HONESTY ARE CRUCIAL WHEN A CHALLENGE OR PROBLEM ARISES (69 PERCENT). RESPONSIVENESS WAS EQUALLY IMPORTANT (65 PERCENT). FACE-TO-FACE MEETINGS PROVE INVALUABLE TOO (73 PERCENT).
  8. 8. Sponsored by: 65% OF RESPONDENTS SAID THE FEELING THEY WANT TO WALK AWAY WITH IS A FEELING OF ACCOMPLISHMENT. 65% STAGE 4: FINISHING THE WORK
  9. 9. Sponsored by: KEY KILLERS OF CONFIDENT OPTIMISM APATHY/DISINTEREST FAILURE TO COMMUNICATE INCOMPETENCE INFLEXIBILITY DISHONESTY (REAL OR PERCEIVED) DEFENSIVENESS LEGALISM LACK OF ACCOUNTABILITY
  10. 10. Sponsored by: “NOW, MORE THAN EVER, MARKETERS MUST FOCUS ON WHAT THEIR CUSTOMERS AND PROSPECTS ARE FEELING AND DELIVERING IN A WAY THAT MAKES THEM FEEL BOTH CONFIDENT AND OPTIMISTIC.” Christoph Becker Global CEO+CCO, gyro
  11. 11. Sponsored by:Sponsored by: TO DOWNLOAD THE FULL REPORT, PLEASE VISIT: businessfeelingindex.com
  12. 12. Sponsored by:

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